Selected Publications:
Ismail, A.R. and Mohamad, B.
(2022), "Determinants of SMEs’ performance: amalgamation of
entrepreneurial, market and brand orientations", International Journal
of Entrepreneurial Behavior & Research, Vol. ahead-of-print No.
ahead-of-print. https://doi.org/10.1108/IJEBR-02-2022-0167 (Indexed in
Scopus, ABS 3 and ABDC).
Ismail, A. R. (2023). How brand
performance during COVID-19 affect brand orientation after the pandemic
ends? International Journal of Business Excellence, (Revise and
Resubmit). (Indexed in Scopus and ABDC).
Ismail, A. R.
(2023). The recursive relationship between brand orientation and brand
performance in Egyptian SMEs: The role of internal branding. Routledge
Handbook on Business and Management in the Middle East.
Mohamad, B., Adetunji, R. R., Alarifi, G., Ismail, A. R., & Akanmu,
M. D. (2022). A visual identity-based approach of Southeast Asian city
branding: a netnography analysis. JAS (Journal of ASEAN Studies), 10(1).
(Indexed in Scopus)
Ismail, A. R. (2022). Exploring the
brand co-creation-brand performance linkage and the roles of innovation
and firm age: resource-based and dynamic capabilities views. In Research
Handbook on Brand Co-Creation. Edward Elgar Publishing.
Ismail AR, (2021) “Green internal branding and green inter-functional
coordination roles in the relationship between green brand orientation
and brand performance” Accepted for publication in Social Business
(Indexed in ABS and ABDC)
Ismail, A. R., Nguyen, B., Chen,
J., Melewar, T. C., & Mohamad, B. (2020). Brand engagement in
self-concept (BESC), value consciousness and brand loyalty: a study of
generation Z consumers in Malaysia. Young Consumers. 4 Volume 22, Number
1, 2021, pp. 112-130(19).DOI: https://doi.org/10.1108/YC-07-2019-1017
(Indexed in Scopus, ABS and ABDC)
Ismail, AR, Nguyen, B. and
Melewar, TC. (2018) “Impact of perceived social media marketing
activities on brand- and value consciousness: Roles of usage,
materialism and conspicuous consumption” International Journal of
Internet Marketing and Advertising, Vol 12, N0 3. (Indexed in Scopus and
ABDC)
Ismail, AR, (2017) “The influence of perceived social
media marketing activities on brand loyalty: The mediation effect of
brand and value consciousness”, Asia Pacific Journal of Marketing and
Logistics, Vol 29, No 3. (Indexed in Scopus and ABDC)
Ismail
AR (2015) “Leveraging the potential of word of mouth: the role of love,
excitement and image of the brand” submitted to Journal of Global
Fashion Marketing, Vol 6, No (2), pp. 87-102. (Indexed in Scopus and
ABDC)
Ismail AR. and Melewar TC. (2014) “Attitude of Muslim
consumers towards sex appeal in advertising: A comparative study between
sub-cultures in Malaysia”, Journal of Promotion Management, Vol 20, No
(5), pp.126 – 149 (Indexed in Scopus, ABS and ABDC)
Ismail,
AR, Melewar TC, Woodside A. (2013) “Using netnography method to reveal
the underlying dimensions of customer experience” Qualitative Market
Research: An International Journal, Vol 16, No (2), pp.126 – 149
(Indexed in Scopus, ABS and ABDC)
Ismail, AR. (2012)
“Innovation attributes, social influence, perceived risk and the
adoption intention of IHT (Innovative High Technology) brands: The case
of Apple iPhone in Malaysia“, Journal of Global Marketing, Vol. 25, No
(4), pp. 1-13 (Indexed in Scopus, ABS and ABDC)
Ismail, AR.,
and Spinelli G. (2012) “Effects of brand love, personality and image on
word of mouth: The case of fashion brands among young consumers”,
Journal of Fashion Marketing and Management, Vol. 16, No (4), pp.
386-398 (Indexed in Scopus and ABDC)
Ismail, AR., (2011)
“Experience marketing: An empirical investigation” Journal of
Relationship Marketing, Vol. 10, No (3) pp 176 – 201. (Indexed in
Scopus, ABS and ABDC)
Ismail, AR., Melewar TC, Lim
L. and Woodside A. (2011) “Customer experiences with brands: Literature
review and research directions”, The Marketing Review, Vol. 11, No (3),
pp. 205-225. (Indexed in Scopus, ABS and ABDC)
Awais Bhatti,
M., Mohamed Battour, M. and Ismail, A.R, 2013. Expatriates adjustment
and job performance: an examination of individual and organizational
factors. International Journal of Productivity and Performance
Management, 62(7), pp.694-717. (Indexed in Scopus, ABS and ABDC)
Awais Bhatti, M., Mohamed Battour, M., Ismail, A.R. and Pandiyan
Sundram, V., 2014. Effects of personality traits (big five) on
expatriates adjustment and job performance. Equality, Diversity and
Inclusion: An International Journal, 33(1), pp.73-96. (Indexed in
Scopus, ABS and ABDC)
Ismail, A. R., & Mohamed, B.
(2017). The ethical intention of marketing students: the role of ethical
ideologies, Machiavellianism and gender. International Journal of
Ethics Education, 2(1), 67-75.
Ismail, AR, Johnson, C,
Mohamed, B., Zulkepli, J., Bhatti MA and Hii, L. (2016) “A comparative
study of work values between US and Malaysia marketing students”
International Journal of Business Administration, Vol 7, No 5, pp.
22-35.