Courses Catalogue

4AD010 Introduction to Art and Design in Context (5) Credit Hours

This module provides generic and subject specific contextualization for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits.

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4VC012 Studio Practice Ideas, concepts and communication methods (5) Credit Hours

This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a journal and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate.

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4VC013 Elements, Composition and digital Foundation (5) Credit Hours

This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices. In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates

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4VC014 Introduction to Programming and Interactivity for Media Arts (5) Credit Hours

This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programmes and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials. In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

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4VC015 Digital Photography and Media Production (5) Credit Hours

This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes. Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media. The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving. Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate.

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4VC016 Typography-I (5) Credit Hours

Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content. A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

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5AD008 Critical and Contextual Issues in Art and Design (5) Credit Hours

This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking.

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5VC012 Visual Narrative (5) Credit Hours

This module will encourage you to explore the potential of Visual Narrative within your specialist practice. This narrative may manifest itself as analogue or digital outputs, still or moving image or sound, and may take the form of graphic novels, children’s books, storyboards, films, sound collages or artist’s books; an advertising or promotional campaign, performance or event, web- media, multimedia, information graphics or reportage. You may wish to explore global or personal issues or re-imagine an existing narrative form. This predominantly self-authored project may take the form of an individual or collaborative approach and will encourage personal engagement with current specialist practice. Continuous feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

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5VC013 Typography-II and computer Graphics (5) Credit Hours

Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design. In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation. The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook. Formative feedback will be delivered throughout the module in the form of group and individual tutorials.

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5VC015 Digital and Emerging Media Design (5) Credit Hours

Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media. This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques. The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook. Formative feedback will be delivered throughout the module in the form of group and individual tutorials.

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5VC017 Digital Visualization Studio (5) Credit Hours

This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach. The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

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5VC019 Visual Effects, Compositing and Mixed Media Production (5) Credit Hours

Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

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6AD001 Creative Industries and Opportunities (6) Credit Hours

On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art.

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6AD002 Research Methods for Graphic Design (6) Credit Hours

This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student’s major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a logbook to record tutorials and progress throughout this module.

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6VC012 Graduation Project (6) Credit Hours

The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Web application, Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member.

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6VC015 Digital Media Design for Mobile Devices (6) Credit Hours

Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code. In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

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6VC018 Independent Graphic Design Practice (6) Credit Hours

This is a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information.

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6VC019 Major Aspects of Visual Communication Projects (6) Credit Hours

This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design.

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Course Code	4AD010
Course Title	Introduction to Art and Design in Context
Pre-requisite	EL111
Credit Hours	5
Course Description	This module provides generic and subject specific contextualization for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits.
Course Objectives	Aims of the module: The aims of the design basics component of the course are: • Acquire the theory necessary for the practice of design • Discern the elements and principles of design • Recognize and appreciate design in nature and all creation • Acquire the basic terminology of the design profession • Develop an understanding of "why to do it" as well as "how to do it" • Appreciate the styles and mannerisms, past and present, in design and to know what makes their uniqueness • Acquire technical proficiency in the use of the tools and materials of design • Apply the elements and principles of design to given problems and to exploit their use for one's own creative inspirations.
Course Outcomes	A. Knowledge and understanding: A1. Get familiar with the design elements: color, shape, line, tone, texture, form, etc. A2. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design. A3. Identify the design elements and principles that satisfy the stated purpose. A4. Demonstrate knowledge and understanding of the role of illustration as a communication tool in graphic and multimedia design. A5. Research, analyze, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing. A6. Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes. A7. Explain, discuss and critique illustration artwork, including some reference to the art historical, social, and cultural context B. Cognitive Skills: B1. Adopt a creative approach to problem solving and to become self-critical in the editing of the design work. B2. Read text materials and identify key points and concepts that should or could be communicated through an illustration. B3. Select data and information from various sources and analyze and present them on an appropriate manner to support a project and its solution. B4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations. B5. Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects. B6. Enrich skills of combining manual methodologies and materials in order to fulfill certain functions. C. Practical and professional Skills: C1. Solve design problems by using new visual solutions – systematic approaches. C2. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats. C3. Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications. C4. Use effectively and creatively elements and principles of design in the creation of illustration projects. C5. Identify and communicate visually alternative solutions. C6. Create effective art composition by applying design principles and appropriate rules of composition. D. Key/ transferable Skills: D1. Translate verbal meanings into design forms, by using different materials and methodologies. D2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates. D3. Design, illustrate, and complete individual projects for various purposes and audience in an effective and creative manner. D4. Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner. D5. Classify illustrations according to types of design problems, subject matter and applications. D6. Demonstrate an understanding of the demands and expectations of the illustration profession.

Course Code	4VC012
Course Title	Studio Practice Ideas, concepts and communication methods
Pre-requisite	EL111
Credit Hours	5
Course Description	This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a journal and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
Course Objectives	Aims of the module: This studio-based course aims to develop students understanding of the fundamentals of visual language and design principles. The course provides students with a core knowledge base from which students can build visual problem-solving skills and enhance the ability to plan, create and critically evaluate processes. Students are introduced to visual communication and through the use of basic design strategies and media students will develop an understanding of core principles which underpin effective visual communication and factors which contribute to the creation of meaningful graphics forms. - This course enables students to: 1. Use visual art perceptions as an instrument for graphic design 2. Establish a positive work ethic in Graphic Design theory and practice 3. Participate in critiques; to begin to understand the importance of dialogue in the creative process 4. Learn about the professional practices of being a creative person 5. Understand graphic design as a tool for communicating information, concepts and emotions 6. Apply the elements and principles of design in their own graphic design endeavours 7. Discuss the impact of commercial art in today's society 8. Realize the implication and application at various media and their functions in graphic design Critically evaluate, develop arguments and demonstrate effective communication skills in the presentation of ideas and visual solutions.
Course Outcomes	A. Knowledge and understanding: A1. Understand contemporary visual communication concepts, media and images, and their role in contemporary society. A2. Understand the graphic design functions of relating ideas, objects, and materials. A3. Explore and gain understanding of visual logic A4. Hands-on experiences that provide students opportunities to think and create visual messages. B. Cognitive Skills: B1. Develop critical thinking skills regarding the ways contemporary visual media shapes societal attitudes and behaviors. B2. Skill development in producing efficient visual communication messages B3. Develop mature understanding of the relationship between visual form and meaning B4. Achieve different approaches in graphic design to solving problems and be able to communicate results accurately with structured and coherent arguments. C. Practical and professional Skills: C1. Employ self-selected creative thinking and problem-solving techniques in a wide range of practical settings and situations. C2. Collaborate effectively in creative thinking and design problem-solving. D. Key/ transferable Skills: D1. Deal with complex issues, generate concepts and successfully communicate ideas through visual, written and/or oral means. D2. Adapt the learned information that affected the historical evolution of graphic design to today’s changing technologies.

Course Code	4VC013
Course Title	Elements, Composition and digital Foundation
Pre-requisite	EL111
Credit Hours	5
Course Description	This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices. In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates
Course Objectives	Aims of the module: 1.Associated with the art of drawing and composition and their terminology. 2.Acquire a substance knowledge of the roles of cultural, social, artistic values in the art of drawing, and develop skills of evaluating, appreciating and criticizing drawing artworks. 3.Develop perceptual, technical, artistic and methodical skills for handling subject matters, such as, problem solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings and expressing moods, emotions and feelings. 4.Create aesthetically pleasing drawing and composition artworks of various subject matters.
Course Outcomes	A. Knowledge and understanding: A1. Understand the logical steps of the implementation and the application for creating designs / problem-solving. A2. Understand and use the tools and techniques of graphical software in the field of graphic design. A3. Create high-resolution, true colour image file industry-standard file formats for presentations, prepress, or any other application requiring top-quality images. A4. Describe the key concepts of drawing: gestalt, light and shadow, edges, relationship and spaces. A5. Recognize the principles of gestalt and their functions in existing drawing and composition artworks. A6. Identify and explain the rules of composition. A7. Use appropriate terminology for describing concepts, drawings, compositions, methods, techniques, tools, art mediums and materials. B. Cognitive Skills: B1. Develop the ability to use computer applications for processing images and for drawing, tracing and producing promotional materials and Designs. B2. Explain the computer graphics workflow and discuss the relation among different computers applications. B3. Explain, discuss and compare various drawings styles, techniques, mediums and processes. B4. Demonstrate an understanding of the properties, qualities, functions, relationship, dynamics and meanings of the elements and principles of art and design. B5. Critically analyze drawings and compositions within their historic and cultural context. B6. Identify and explain the principles of two and three dimensional shapes and forms and their link to perspective, point of view, light and shadow, value, color, size and distance. C. Practical and professional Skills: C1. Creating a time management method, using a part of the 5 approaches theory “What, Why and How” and developing students background of using PC for visual aids. C2. Realize the implication and application at various media and their functions in graphic design. C3. Creatively and skillfully use drawing mediums for rendering subject matters of drawing artworks. C4. Apply the elements and principles of drawing and the appropriate rules of composition to the context of the subject matter and tie them together in one whole artwork. C5. Demonstrate competency with the traditional and electronic tools and techniques associated with the art of drawing and composition and their terminology. C6. Perform highly crafted drawings and compositions for various art and design applications D. Key/ transferable Skills: D1. Using the appropriate software for brainstorming, sketching drafts of ideas in addition to practical knowledge will create skill sets necessary for careers in the field of graphic design. D2. Appreciating the professionalism, follow a plan of digitize and process an image to create an understanding computer graphic workflow. D3. Undertake collaborative drawing projects work D4. Demonstrate the ability and versatility to create drawings and compositions for various purposes. D5. Demonstrate perceptual, technical, artistic and methodical skills for handling subject matters, such as, problem solving, exploring potential solutions, analysing and interpreting verbal and visual information, communicating ideas, conveying meanings and expressing moods, emotions and feelings. D6. Demonstrate a creative ability to convey meanings, and ideas within drawing artworks.

Course Code	4VC014
Course Title	Introduction to Programming and Interactivity for Media Arts
Pre-requisite	4AD010 - 4VC012 - Ge104
Credit Hours	5
Course Description	This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programmes and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials. In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Objectives	Aims of the module: This course is aimed to: •Realize the production of interactive media designs. •Understand the differences between design for print and screen. •Develop and apply skills in multi-media design technology for desktop and the Web •Demonstrate basic skills in using the latest media art development tools. •Draw inspiration from the history of artists and designers who explore ideas and applications of interactivity •Gain practical experience with basic electronics, coding, and other techniques of digital art production •Develop experimental art, interactive objects, and responsive environment projects based on conceptual assignments •Research digital and experimental art works and trends
Course Outcomes	A. Knowledge and understanding: A1. Introduce and expand the theoretical concepts that form the foundations of interactive art including media developments and equivalents/translations from multidisciplinary art forms and art history. A2. Understanding of the technologies and production methods unique to digital design for screen-based applications. A3. Visually depict digital motion/sound integration A4. Demonstrate an understanding of the design and programming processes. A5. Demonstrate knowledge of the main constructs and mechanisms in Java. A6. Demonstrate knowledge of the main concepts of object-oriented programming A7. Demonstrate an understanding of the techniques used in developing a medium Java Windows application. B. Cognitive Skills: B1. Combine graphic skill and appreciation with creativity and research. B2. Able to solve problems during the process of producing screen-based applications. B3. Describe and apply key concepts and techniques in software design and development. B4. Describe and apply key concepts of object-oriented programming. B5. Analyze and abstract away from the details of a problem. B6. Design and formulate an appropriate solution to a problem and evaluate it. C. Practical and Professional Skills: C1. Enable students to articulate ideas and communicate effectively within development teams. C2. Establish a confident base of digital tools and techniques for the realization of works that exemplify and expand the theoretical base of interactive new media C3. Assemble, programme, and develop, Java programmes. C4. Use software tools such as a Java IDE. C5. Use appropriate programming skills. C6. Develop user programmer-defined class in Java. D. Key/ transferable Skills: D1. Build insight into the psychological and cultural/social contexts that define interactive media access and interpretation and lay the foundation for the evolution of future forms. D2. Provide students with specialist practical and theoretical skills in the development of content for screen-based applications. D3. Find information from a range of sources to support a task. D4. Plan medium tasks. D5. Use Java libraries. D6. Use appropriate numerical, mathematical and abstraction skills.

Course Code	4VC015
Course Title	Digital Photography and Media Production
Pre-requisite	EL111
Credit Hours	5
Course Description	This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes. Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media. The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving. Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
Course Objectives	Aims of the module: 1.Demonstrate film/video and audio aesthetics in an original production at the introductory level. 2.Identify and define key production terms 3.Demonstrate excellent writing techniques for creative self-expression. 4.Understand the meaning of digital photography. 5.Acquire a comprehensive knowledge of the basic manual features of digital camera, and the functions of lens, exposure, metering, lighting, basic computer skills, composition and standards of quality. 6. Acquires creative and systematic investigation skills of formal and conceptual issues. Learn to photograph people, portraits, still life, events, shapes, architecture, landscape, and various types of panorama.
Course Outcomes	A. Knowledge and understanding: A1. Understanding of the decision making and problem solving processes related to media production A2. Acquire in-depth knowledge about the innovations that have occurred in the field of photography and the importance of subsequent technological and artistic breakthroughs in design and other fields as well. A3. Know basic principles of camera and audio equipment and demonstrate understanding of the role of photography and its implications within a cultural, social and philosophical standpoint. A4. Understand visual storytelling, the basic techniques in digital editing, and knowledge of relevant media theory. B. Cognitive Skills: B1. Think critically about media and their messages. B2. Possess a foundation in media art production. B3. Familiarize with the usage of digital photography and media software in producing projects. B4. Critically evaluate imagery for technical and conceptual information. C. Practical and professional Skills: C1. Collaborate effectively in leadership growth, cooperative work in a small group, problem solving, originality and creativity in media production. C2. Acquire and develop a foundation of media production knowledge, theories, skills, and technologies, where ideas and concepts are communicated in media art making. C3. Apply knowledge of design elements and principles to photography an aesthetic sense for capturing images that also convey an idea. D. Key/ transferable Skills: D1. Understanding the context and concepts of media production and apply to experimental motion picture, audio, video, film, and various other industry applications. D2. Demonstrate an understanding of film and visual vocabulary including shots, transitions, effects and how these film elements can be used to enhance student narratives. D3. Communicate and express ideas effectively through photographic imagery by means of technical skill and ways of seeing.

Undergraduate

Graduate

Course Code	4VC016
Course Title	Typography-I
Pre-requisite	EL111 - 4AD010 - 4VC012
Credit Hours	5
Course Description	Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content. A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Objectives	Aims of the module 1. Learn to create effective arrangements of text and visual images for various design applications. 2. Develop a strong sensitivity to the aesthetic aspects of the arrangement letterforms. 3. Become familiar with the working practice, skills, and terminology of typography. 4. Understand the dynamic and communicative form of typographic layout and its functions. 5. Understand the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif , san serif, etc. 6. Understand the communication value of different uses, kinds and appropriateness of typefaces. 7. Use basic computer applications to create visual communication compositions.
Course Outcomes	A. Knowledge and understanding: A1. Recognize the individual styles of typefaces and their historical basis as indications of their time and culture. A2. Describe the anatomy, form, style and characteristics of letterforms. A3. Demonstrate a deep understanding of using typefaces as an informative and expressive tool and as a visual form. A4. Describe the measurement system of letterforms and the relationship between size, leading, letter spacing and word spacing. B. Cognitive Skills: B1. Identify the different weights, widths, and forms of typefaces such as light, bold, extended, condensed, italic, oblique, serif, San serif, etc. B2. Demonstrate an in-depth understanding of typographic terminology. B3. Analyze the letterforms in terms of aesthetics and communication objectives, readability and legibility. B4. Demonstrate knowledge of typesetting, proofreading critique and presentation skills. C. Practical and professional Skills: C1. Demonstrate an understanding of the basic principles of typography such as the selection and arrangement of type for effective legibility and readability. C2. Demonstrate an understanding of the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif, San serif, etc. C3. Demonstrate a strong sensitivity to the aesthetic aspects of the arrangement letterforms within various contexts. C4. Demonstrate an understanding of Gestalt principles and practice of using typeface as an informative and expressive tool and as a visual form. D. Key/ transferable Skills: D1. Develop a series of typographical solutions for various functions and various communication objectives. D2. Undertake various typographic projects. D3. Evaluate the visual arrangements, legibility, readability and context of typographic projects. D4. Analyse the communication value of different uses, kinds and appropriateness of typefaces.

Course Code	5AD008
Course Title	Critical and Contextual Issues in Art and Design
Pre-requisite	4VC015
Credit Hours	5
Course Description	This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking.
Course Objectives	Aims of the module Interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear. This part of the course will enable the students to: 1. Learn and understand the principles of applied media aesthetics. 2. Learn and understand the principles of photography. 3. Learn and understand the principles of filmmaking. 4. Learn and understand the principles of audio production. 5. Learn and understand the principles of video production. 6. Acquire a knowledge of the aesthetics elements of film, video and electronic productions. 7. Acquire a knowledge of the development of visual images. 8. Identify the importance, influence and meaning of visual images. 9. Acquire a knowledge of sequencing as it relates to video and electronic media production. 10. Learn the appropriate strategies to create functional preproduction documents, such as treatment and storyboards. 11. Acquire a knowledge of post-production video software. 12. Achieve credible results through the appropriate use of actors and staging for video production. 13. Edit and mix sounds for videos and films. 14. Determine the correct sounds and sound mix to create a soundtrack that supports the idea and intention of the digital scene. 15. Learn the scanning technology in the translation of images into the digital environment. 16. Understand the influence of historical development of aesthetic concepts of beauty, art and design for digital screens. 17. Understand the context of marketing strategy, branding and identity development when choosing or designing for specific types of screen display. 18. Think critically about aesthetic choices used in applied media production. 19. Acquire the knowledge necessary to make informed aesthetic choices and detailed production plans for audiovisual projects. 20. Appraise the techniques employed in the creation of media texts.
Course Outcomes	A. Knowledge and understanding: A1. Write analytical essays regarding aesthetic and socio-cultural aspects of the video, film and electronic media arts. A2. Demonstrate understanding of the principles of applied media aesthetics, photography, filmmaking, audio production and video production. A3. Recognize the aesthetics elements of film, video and electronic productions. A4. Identify the theoretical and practical terminology associated with applied media aesthetics and its applications. A5. Apply various visual communication approaches to solve given problems in specific areas of activity. A6. Apply the required knowledge of every particular characteristic for each of the required design activities. A7. Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design covered by this course. A8. Apply the techniques of visual communication representation required in a project’s process. B. Cognitive Skills: B1. Demonstrate a knowledge of sequencing as it relates to video and electronic media productions B2. Critically analyze design for digital screens using aesthetic terms and evaluation criteria. B3. Identify design elements and principles used in designs for applied media production. B4. Appreciate the impact of social context, interaction, social connection and communication on design. B5. Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design. B6. Develop their research skill covering both visual and analytical methods. B7. Learn about various materials and production that are integrated in the design process and how to include them in design decisions. B8. Grow the knowing of how to monitor materials behavior in producing, printing and other outcomes. C. Practical and professional Skills: C1. Employ appropriate strategies to create functional documents for preproduction, such as treatments and storyboards. C2. Demonstrate knowledge of post-production video software to produce short films. C3. Apply aesthetic design concepts to create original design for various digital media formats. C4. Explain, illustrate and evaluate formal aesthetic in video and film productions. C5. Continue the development of their creative skills and have knowledge related to professional design business culture. C6. Identify fundamental aspects of applied design process in professional design organization. C7. Appropriate usage of decoding and encoding of knowledge gained from the design research phase. C8. Learn to develop and write conceptual narratives that feed directly into concept driven ideas. D. Key/ transferable Skills: D1. Demonstrate competence over aesthetics via the practical application of theories to film, video production and essay writing. D2. Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display. D3. Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects. D4. Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience. D5. Recognize various design elements, their content and visual organization in any design composition. D6. Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development. D7. Visual experimentations in different directions and analyse the difference in those directions based on required components. D8. Repetition of the process to finally achieve what is known as the creative habit.

Course Code	5VC012
Course Title	Visual Narrative
Pre-requisite	4VC013
Credit Hours	5
Course Description	This module will encourage you to explore the potential of Visual Narrative within your specialist practice. This narrative may manifest itself as analogue or digital outputs, still or moving image or sound, and may take the form of graphic novels, children’s books, storyboards, films, sound collages or artist’s books; an advertising or promotional campaign, performance or event, web- media, multimedia, information graphics or reportage. You may wish to explore global or personal issues or re-imagine an existing narrative form. This predominantly self-authored project may take the form of an individual or collaborative approach and will encourage personal engagement with current specialist practice. Continuous feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Objectives	Aims of the module This course will enable the students to: 1. Understand the visual cues of color, form, depth and movement and how to employ them to grip a viewer’s attention. 2. Acquire a significant knowledge the visual sensory theories of gestalt and constructivism, and the perceptual theories of semiotics and cognition. 3. Acquire an understanding the principles of visual persuasion and how visual messages are employed to convince others to buy a product, adopt a service, or advocate a point of view. 4. Acquire a clear understanding of visual stereotypes and how stereotype images can injure or heal. 5. Understand how the image physically produced and how are elements combined in a frame. 6. Develop skills to identify the major elements and story of the image. 7. Develop skills to identify the functional aspect of the image within its context. 8. Develop cognitive skills to identify the emotions conveyed by the image, and how these feelings are translated across cultures. 9. Acquire a knowledge of the philosophical explanations and responsibilities of making and showing the visual work to viewers. 10. Understand the various types of symbols and metaphors and recognize their functions. 11. Understand the cultural and sensitive elements that may an image reflect. 12. Understand how the image reflects the culture and the moral of the its time.
Course Outcomes	A. Knowledge and understanding: A1. To identify the fundamental elements and principles of Visual communication design. A2. Demonstrate an understanding the visual sensory theories of gestalt and constructivism, and perceptual theories of semiotics and cognition. A3. Identify iconic, indexical and symbolic signs and identify semiotic codes and their functions. A4. Evaluate a range of subject matter, symbols, and concepts in relation to history and cultures. A5. Designing the packages by using a different ways of design techniques including 3D graphics. A6. Investigate the packaging design problems in a particular theme. A7. Demonstrate an awareness of the development of packaging and key packaging materials. A8. Understand the basic principles of identity and branding: • Think conceptually about design outcomes; • Demonstrate problem seeking and solving skills; • Develop their design process including research, sketching, as well as innovation and refinement • Prepare their output files for production A9. Typographic applications will be further applied as well as various forms of visual making for specific branding. Visual and information organization will also be covered including historical examples as reference points to developing contemporary outcomes. A10. Further deepen the knowledge of visual identities graphic standards as well as collateral materials that support the complete structure of a full identity B. Key/ transferable Skills: B1. Explain how media are used in the creation of Imaging. B2. Analyze visual messages in a variety of mediated contexts. B3. Identify the emotions and suggestive meaning of the Design work. B4. Explain the philosophical justifications and responsibilities of making and showing the visual work to viewers. B5. Develop skills on how to create and produce different forms of packaging for products. B6. Utilize programmes such as Adobe Photoshop and Adobe Illustrator for design and layout. B7. Actively participate in the class design dialogues (so all their colleagues may benefit from those conversations). B8. Think creatively and critically and develop methods to examine and communicate the core values of their work as well as other related content. B9. Master visual communication rules that allow the various components of a visual identity to work as a coherent yet flexible whole. B10. Engage in a visual discourse related to the work that they are producing. C. Practical and professional Skills: C1. Produce various types of images that demonstrate mastery of key skills. C2. Recognize the visual cues of color, form, depth, and movement and employ them to grip a viewer’s attention. C3. Demonstrate skills to identify the functional aspect of the image within its context. C4. Incorporate the design process into image-making. C5. Understand the package development process and evaluate contemporary packaging. C6. Solve packaging design problems systematically. C7. Conceive and design consistent visual identity systems that creatively communicate the image of an institution. C8. Articulate persuasive design ideas clearly through the completion of increasingly complex projects. C9. Use the learned principles of visual identity design as guidelines for freelance work or any real-life project that might be asked of them throughout their careers. D. Key/ transferable Skills: D1. Evaluate a range of visual subject matter, symbols, and concepts by applying the six perspectives method. D2. Articulate the reasons why there is a difference between an ordinary visual message and one that becomes an international icon. D3. Produce high-quality visual messages in professional contexts in subsequent classes. D4. Analyze the context and elements of various types of visual works. D5. Set goals, meet objectives, and practice clear communication of message content. D6. Analyze the package development process, select techniques and processes to take the packaging design to realization. D7. Analyze visual identities and translate any given item or idea into a sign or a correct descriptive representation. D8. Explore a wide range of processes for achieving meaningful visual solutions and develop personal methodologies for investigating and analyzing content. D9. Acquire the capability to differentiate between the specifics needed for every identity, enabling students to create visual identities adaptable to different media and cultural patterns.

Course Code	5VC013
Course Title	Typography-II and computer Graphics
Pre-requisite	4VC016، GM102، 4VC014
Credit Hours	5
Course Description	Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design. In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation. The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook. Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
Course Objectives	Aims of the module 1. Describe the major graphics applications, graphics APIs and graphics pipelines. 2. Recognize the miscellaneous mathematics required for computer graphics. 3. Provide a representation of images using raster devices, pixels, RGB colors and geometry. 4. Implement 2D and 3D geometric transformations 5. Specify the hardware and software components of computer graphics 6. Evaluate the performance of graphics systems 7. Understand the principles of animation, deformation and character animation. 8. Build upon the concepts acquired in Typography I. 9. Develop an understanding of the language of typography, such as critique, history, technology, and craftsmanship. 10. Acquire an advanced knowledge, theories, and concepts about typography, develop a foundation of art skills and a high level of craft, communicate ideas and concepts through writing, speaking and typographic art making. 11. Acquire a competency with the tools and technologies associated with typography and graphic design. 12. Learn to design typography within various design spaces for different kinds of communication in static and dynamic media. 13. Practice traditions of typographic grid design, the formal systems in type design and text aesthetics. 14. Consider typography and typographic hierarchy when delivered within static and dynamic media.
Course Outcomes	A. Knowledge and understanding: A1. know and understand the basic principles of computer graphics and be able to select the suitable hardware and software including APIs of a graphics system for a specific application A2. Recognize raster algorithms and texture mapping, understand and categorize computer animation variants. A3. Know and understand the visual perception, light and colour manipulation. A4. Understand image visualization, image based rendering and global illumination A5. Demonstrate an understanding of historical and contemporary typographic conventions. A6. Demonstrate an understanding of processes of generating and solving problems in typography. A7. Analyse given design problems and reach appropriate solutions. A8. Demonstrate an understanding of critiques and the use of a critical vocabulary. B. Cognitive Skills: B1. Explain image composition and texture mapping B2. Use, evaluate and compare the different computer graphics APIs B3. Produce the design of images scenes using computer animation B4. Explain how to build interactive graphics applications B5. Identify the theoretical principles of meaning, aesthetics and function in typographic design. B6. Demonstrate an understanding of message content and visual form. B7. Define and employ industry standard graphic design terminology to describe projects. B8. Specify type using multiple typographic parameters. C. Practical and professional Skills: C1. Implement graphics applications using advanced APIs C2. Manipulate images by using global illumination and image-based rendering. C3. Apply computer graphics concepts and techniques to develop graphics and visualization applications. C4. Evaluate computer graphics API. C5. Demonstrate the ability to experiment, innovate and test ideas involving image and text compositions. C6. Apply grid system to complex multi-page layouts. C7. Demonstrate the ability to visualize and control typographic spacing parameters such as kerning, tracking and letter spacing. C8. Manipulate typographic constraints such as point size, leading and measure to arrange text and improve legibility and readability of text, and manipulate typographic contrasts such as weight, posture and width to create emphasis and arrange text into hierarchical message systems. D. Key/ transferable Skills: D1. Share new ideas related to image and image manipulation D2. Understand how API deal with images, scenes and image visualization. D3. Effectively use computer resources. D4. Apply the skills in advanced courses particularly those related to image production. D5. Identify, define, and solve typographic design problems by proposing solutions, incorporating feedback and refining design proposals. D6. Communicate effectively by making oral and visual presentations. D7. Create visual communication designs, such as posters, advertisements, illustrations, illuminated letters, packaging, letterheads, signage, labels, logos. D8. Demonstrate a refined sense of observation to multi aspects of design problems.

Course Code	5VC015
Course Title	Digital and Emerging Media Design
Pre-requisite	4VC016
Credit Hours	5
Course Description	Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media. This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques. The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook. Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
Course Objectives	Aims of the module 1. The students will be able to apply and understand the basic concept of design and the main principle of visual theories like composition, Line variation in Design, the mode color of different elements, the concept of Harmony, contrast, rhythm…Etc 2. Also to focus on Design implementation , concept, consideration – beside the different aspects of Graphic design such as poster, flyers, Logo, Etc. to able the student to have a whole basic knowledge of the graphic design methods 3. The aim of the Graphic Design course is to train visual communication designers. This professional designs tools for visual communication and creates images and languages that can effectively convey messages and values both in hard copy and digital forms: tablets, Smartphone’s and TV (Motion Graphic).
Course Outcomes	A. Knowledge and understanding: A1. Conduct and perform basic aspects of graphic design and concept – both in free hand and with the use of suitable graphic software A2. Understand the challenges involved in designing graphics content. A3. Demonstrate knowledge of various design packaging procedures A4. Describe the various stages of organizing a campaign and shows the relationship between art direction and different markets and brands. A5. learn about the basic principles of visual communication and the importance of analysing contemporary trends and campaigns A6. Conduct and perform Basic aspects of Art Directions. B. Cognitive Skills: B1. Apply key concept relevant to graphic and multimedia design. B2. Devise and carry out a project in graphic and multimedia design that applies and extends their knowledge & understanding B3. Refine specification & implementation of software tools and technologies required to undertake graphic design and multimedia projects. B4. Apply key concept relevant to Art direction. B5. Devise and carry out a project in Artistic direction that applies and extends the student knowledge & understanding B6. Refine specification & implementation of software tools and technologies required to undertake art direction. C. Practical and professional Skills: C1. Evaluate and select suitable software tools and technologies required to undertake graphic design and multimedia project. C2. Undertake project work involving artistic and creative graphic design technique. C3. Evaluate and select suitable software tools and technologies required to undertake Art direction. C4. Undertake project work involving artistic and creative graphic art direction theory. D. Key/ transferable Skills: D1. Undertake independent studies and practise lifelong learning in the field of digital and emerging media design. D2. Demonstrate efficient digital and emerging media design project planning & implementation skills. D3. Demonstrate efficient digital and emerging media design teamwork D4. Undertake independent studies and practice lifelong learning in the field of art design. D5. Demonstrate efficient project planning & implementation skills in the field of art direction. D6. Demonstrate efficient art direction team work D7. Undertake graphic art direction project work.

Course Code	5VC017
Course Title	Digital Visualization Studio
Pre-requisite	5VC012
Credit Hours	5
Course Description	This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach. The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Objectives	Aims of the module •Introduce basic digital media production skills •Effectively communicate 2D and 3D compositions and products using digital media (using a computer-aided Drafting system). •Dimensioning techniques and the development and use of prototype drawings •Organize and follow planned procedures for solving technical problems. •Create hard copy and/or electronic media output. •Exhibit proper file management skills. •Learn to utilize digital media as drafting systems to become more productive.
Course Outcomes	A.Knowledge and understanding: A1.Develop professional visual sensitivity and competency in graphic communication through discipline of the design techniques. A2.Understand the Digital Medium and its implementations in 2D visual representation. A3.Understand the visual perception theory. B.Cognitive Skills: B1.Utilize technical and computer skills necessary to complete design projects. B2.Continuing development of professional computer design skills, and to develop a series of professional portfolio pieces. C.Practical and professional Skills: C1.Generate ideas, concepts, and propose solutions while fostering thinking skills and creativity. C2.Projects encourage students to develop both their technical and conceptual skills, exploring how the creative process evolves within design. D.Key/ transferable Skills: D1.Practical understanding of and ability to operate software used for the design and printing process. D2.Identifying opportunities and achievements when students critique their own work and the work of others.

Course Code	5VC019
Course Title	Visual Effects, Compositing and Mixed Media Production
Pre-requisite	5VC013
Credit Hours	5
Course Description	Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Objectives	Aims of module This course will enable the students to: 1.Acquire understanding of the basic image processing techniques and recognize the difference between a visual effect and a special effect. 2.Understand the principles of visual structure, composition, digital representation of visual information, color correction and grading and the art of editing. 3.Become aware of 3D cameras and rendering techniques. 4.Create mattes using various image processing techniques including Chroma-keying, Track motion and data. 5.Understand the compositing process and identify major techniques and applications used in industry. 6.Develop a visual effects pipeline for integration in the filmmaking process. 7.Recognize the digital aesthetics of 3-D Visual Effects. 8.Develop technical and conceptual abilities that lead to content delivery in a linear and cinematic context. 9.Learn techniques for making 3D modeling, deformations, and texturing as applied to lighting and animation requirements. 10.Learn to synthesize and communicate ideas visually in the form of digital composition and editing and develop problem-solving skill and project management skills. 11.Offer an insight into the role of a project manager, technical director and visual effects animation supervisor. 12.Acquire skills to develop a filmmaking proposal taking consideration of budgets and schedules. 13.Develop skills of self-exploration and self-reflection of the subject matter and enhance original thinking; good organization and capacity to analyse and synthesize subject matter. 14.Expanding knowledge through analysis and interpretation of issues discussed using information from a range of sources.
Course Outcomes	A.Knowledge and understanding: A1.Identify the visual effects used in motion graphics projects. A2.Define and apply motion principles and theories related to the core concepts of visual effects and compositing. A3.Recognize the principles of visual structure, composition, digital representation of visual information, color correction and grading, and the art of editing in film production. A4.Explain design principles, concepts, styles, and terminologies related to visual effects and compositing. A5.Understand the challenges involved in sound production and mixed media content. A6.Demonstrate knowledge of integrating sound production and mixed media technologies into effective project work. A7.Demonstrate knowledge of various sound mixing procedures. B.Cognitive Skills: B1.Demonstrate skills in presentation and critical discussion. B2.Predict common pitfalls in planning visual effects sequences. B3.Demonstrate the ability to interpret and integrate various resources. B4. Demonstrate the ability to create informative content using appropriate material with in-depth and extensive knowledge of the subject matter. B5. Devise and carry out a project in sound production & mixed media that applies and extends their knowledge & understanding. B6. Refine specification and implementation of software tools and technologies required to undertake sound production and mixed media projects. C.Practical and professional Skills: C1.Combine techniques to create rich environments based on original thinking, good organization, analysis, and synthesis; demonstrate an excellent understanding of subject matter. C2.Merge elements and techniques from various sources to emulate realistic optical effects for filmmaking and achieve intended effects. C3.Demonstrate skills in the use of industry-standard tools to produce rigorous organization, coherent structure, systematic composition, and motion graphics. C4.Implement a visual effects pipeline for integration into the filmmaking process, including technical knowledge of 3D modeling, deformations, texturing, lighting, and filmmaking requirements. C5.Select, organize, and implement projects within allocated resources and budget constraints. C6.Perform effective presentations before a panel of experts. C7.Evaluate and select suitable software tools and technologies required for sound production and mixed media projects. C8.Undertake project work involving artistic and creative sound mixing and design techniques. D.Key/ transferable Skills: D1.Demonstrate problem-solving skills and project management skills in creating visual effects and composition. D2. Demonstrate precision in argument, with well-defined and reasoned points of view grounded in insightful interpretation of existing literature and film. D3.Use various techniques to emulate realistic optical effects for filmmaking. D4.Critically analyze and evaluate the form of image composition and editing, with insightful comments that open up new issues. D5.Undertake independent studies and practice lifelong learning. D6.Demonstrate efficient project planning and implementation skills. D7.Demonstrate efficient teamwork. D8.Undertake sound production and mixed media project work.

Course Code	6AD001
Course Title	Creative Industries and Opportunities
Pre-requisite	5VC015
Credit Hours	6
Course Description	On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art.
Course Objectives	Aims of the module This course enables students to: 1. To encourage students to engage with professional cultural and creative industries throughout their experience in Graphic Design fields. 2. To encourage a strategic view of the importance of the cultural and creative industries environment – including the world of international and collaborative arts. 3. To enable students to manage and direct medium-size and large-scale research projects in relation to their chosen within graphic design creative industries. 4. To support students in their ability to resolve real world problems in order to ensure the development of their autonomous practice as creative producers and managers. 5. Demonstrate the ability to organize and deploy complex and abstract ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms 6. Demonstrate the ability to manage a supervised, self-directed project, and present it at a professional level to a wide audience 7. Demonstrate the ability to act with minimal direction or supervision, to engage in self-reflection, use feedback to analyze own capabilities, appraise alternatives, and plan and implement actions 8. Demonstrate personal responsibility and professional codes of conduct, while taking responsibility for their own work, learning and development, and effectiveness in professional and interpersonal communication Demonstrate flexible skills that translate directly into the workplace, including the ability to plan and manage for changing contexts, audiences and levels of complexity, and advanced group or team work capacities, for example listening, contributing, leading, negotiating and proactively managing conflict as is appropriate.
Course Outcomes	A. Knowledge and understanding: A1. Understand and apply aspects of business and strategic management within the creative industries. A2. Understand of the determinations of social, political, economic and global contexts for the creative industries. A3. Complex and deep understanding of the principles, concepts and practices of the cultural and creative industries A4. Demonstrate knowledge and critical understanding of functional concepts and processes, including production, marketing, finance, human relations, enterprise and information management, which form part of most creative industries. A5. Develop and enhance specific business competence in the area of the creative industries; A6. Demonstrate knowledge of the key environmental factors which impact on organizational behavior, management and structure. B. Cognitive Skills: B1. Demonstrate a critical awareness of current issues in business and creative industries which is informed by research and practice in the fields of graphic design. B2. Demonstrate an independent and critical understanding of the key theoretical approaches and debates relating to the academic study of the creative industries. B3. Evidence knowledge and understanding of the wider and global context in which creative industry practice occurs, including the political, judicial, cultural, and social factors. B4. Identify what constitutes a feasible creative industry and research it accordingly. B5. Demonstrate innovative and enterprise skills and appreciate the challenges inherent in entrepreneurial practice. B6. Demonstrate a sophisticated understanding of the application of ideas to contemporary professional writing and production processes in graphic design creative industries. C. Practical and professional Skills: C1. Plan and manage work both individually and as part of a team C2. Communicate and explain, using various media, strategies for approaching creative industries, and produce work of a professional standard C3. Identify appropriate practices within a professional and ethical framework, and understand the need for continuous professional development. C4. Understand the mechanisms which influence group behavior and develop teamwork and some leadership skills C5. Be self-directed and able to act autonomously in planning and implementing projects. D. Key/ transferable Skills: D1. Development of enterprise and innovation skills in the fields of graphic design. D2. Demonstrate proficiency in written and oral communication using a variety of media. D3. Undertake self-development and the capacity to learn and adapting to change in the working environment. D4. Managing own responsibilities, including time and task management D5. Identifying and solving problems in familiar and unfamiliar situations

Course Code	6AD002
Course Title	Research Methods for Graphic Design
Pre-requisite	5AD008
Credit Hours	6
Course Description	This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student’s major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a logbook to record tutorials and progress throughout this module.
Course Objectives	Aims of the module - This course enables students to: 1. Identify graphic design research problems and questions 2. Collect, compose, classify, describe, and analyze data that relevant to graphic design research 3. Decide on appropriate and feasible methods/tools of answering graphic design research questions 4. Use a variety of tools for data collection and analysis 5. Know how to use technology to gather and analyze data. 6. Choose, design, and pilot-test findings effectively 7. Ensure that research is valid and reliable 8. Address ethical concerns involved in conducting research 9. Know how different research methodologies may be applied to graphic design research and the uses and limitations of such methodologies. Reflect on the ethical principles of research.
Course Outcomes	A. Knowledge and understanding: A1. Determine the theoretical or logical rationale of the research problem. A2. Identify the specific research question under investigation. A3. Distinguish between quantitative and qualitative research designs and methods. A4. Evaluate the appropriateness of the research methodology for the study. A5. Discuss the implications of the study in view of the strengths and weaknesses of the research. A6. Use standard technology tools to develop instruments, organize and store data, conduct data analysis, and prepare research reports. B. Cognitive Skills: B1. Analyze theoretical and methodological approaches. B2. Prepare for writing up and presenting research in conferences and journals B3. Present the research subject and defend work adequately in an oral presentation B4. Identify and evaluate the clarity of the research problem statement. B5. Design a qualitative and a quantitative research study. B6. Be able to assess and critique a published journal article that uses one of the primary research methods in the field. C. Practical and professional Skills: C1. Apply the requisite research and writing skills, and use appropriate terminology. C2. Fulfil the requirements related to research ethics and plagiarism C3. Analyze a set of data, using standard procedures of qualitative and qualitative research C4. Explain the relationship between theory and research. C5. Be able to construct an effective questionnaire that employs several types of survey questions. D. Key/ transferable Skills: D1. Appraise the thoroughness and relevance of the literature review and determine if the literature review establishes the need for conducting the research. D2. Establish the credibility of the research. D3. Assess the theoretical perspectives and/or priory assumptions of the researchers. D4. Use public information and research-based knowledge of issues and trends to develop a research plan D5. Propose a research study and justify the theory as well as the methodological decisions, including sampling and measurement.

Course Code	6VC012
Course Title	Graduation Project
Pre-requisite	6VC018- All level 5 courses must be completed.
Credit Hours	6
Course Description	The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Web application, Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member.
Course Objectives	Aims of the module Advance students' ability to complete research and apply it to a graphic design project. Design and present a self-initiated design project. Students will able to solve a complex design project with specific programming and design requirements. To present a proper design problem and design strategy. To have Clear Methodological approach of implemented designs. To have ability to express visually and orally work in efficient way. To exhibit the final year project in professional way
Course Outcomes	Knowledge and understanding A1.Complete a design project which demonstrates the student thesis. A2.Develop set of integrated graphic design drawings that reflect a deep understanding of the design problem. A3.Identify the relevance of graphics & media arts/design to the contemporary market through research, analysis and synthesis. B. Cognitive skills B1.Enhance skills in research methodology, analyzing and refining of collected data – interdisciplinary thinking. B2.Create an innovative link between “theme and style" i.e. content and form. B3.Demonstrate an awareness of contextual issues surrounding graphic design and the visual art field. C. Practical and professional skills C1.Enhance Holistic thinking and distinguish between functional/aesthetical, subjective/objective aspects. C2.Employ both convergent and divergent thinking in the process of observation, investigation, visualization and production D. Key transferable skills D1.Extend ability in solving visual communication design problems professionally. D2.Exercise self-judgment in selection and usage of visual data.

Course Code	6VC015
Course Title	Digital Media Design for Mobile Devices
Pre-requisite	4VC014 -5VC013
Credit Hours	6
Course Description	Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code. In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Objectives	Aims of the module The Interactive Media Design for mobile devices component of the course offers a design-led approach to creating interactive media. This part of the course covers mobile apps, games, websites, interactive guides and installations, digital comics and virtual and augmented reality. Students will work with new devices, interfaces and emerging technologies. Students will also work both individually and as part of a team to develop a range of communication and production skills for mobile applications. Through exercise and supporting lectures students will learn how to conceptualize, design, prototype and execute interactive experiences for portable digital devices.
Course Outcomes	A.Knowledge and understanding: A1.Understand the challenges involved in designing graphics and multimedia content. A2.Demonstrate knowledge of integrating graphic design and multimedia technologies into effective project work. A3.Demonstrate knowledge of various design packaging procedures. A4.Understand the importance of artistic and creative skills in interactive media for mobile device content. A5.The ability to produce and deliver outstanding interactive media at a level suitable for new and modern mobile device applications worldwide. A6.Conduct and perform basic aspects of mobile visual and audio applications using suitable digital graphic software. B. Cognitive Skills: B1.Devise and carry out a project in graphic and multimedia design that applies and extends their knowledge and understanding. B2.Refine specification and implementation of software tools and technologies required to undertake graphic design and multimedia projects. B3.Apply key concepts relevant to interactive media. B4.Devise and carry out a project in mobile applications that applies and extends their knowledge and understanding. B5.Refine specification and implementation of software tools and technologies required to undertake interactive media projects. C. Practical and professional Skills: C1.To select, organize, and implement their project within the allocated resources and budget constraints. C2.Perform effective presentations before a panel of experts. C3.Evaluate and select suitable software tools and technologies required to undertake graphic design and multimedia projects. C4.Undertake project work involving artistic and creative graphic design techniques. C5.Evaluate and select suitable software tools and technologies required to undertake interactive media projects. C6.Undertake project work involving artistic and creative mobile device applications techniques. C7.To select, organize, and implement the interactive media project within the allocated resources and budget constraints. D. Key/ transferable Skills: D1.Undertake independent studies and practice lifelong learning. D2.Demonstrate efficient project planning and implementation skills in digital and emerging media design. D3.Demonstrate efficient teamwork in digital and emerging media design. D4.Undertake graphic design and multimedia project work. D5.Undertake independent studies in digital and emerging media design and practice lifelong learning. D6.Demonstrate efficient project planning and implementation skills in interactive media design for mobile devices. D7.Demonstrate efficient teamwork in interactive media design for mobile devices. D8.Undertake interactive and mobile applications work using suitable digital techniques (Adobe Flash, etc.).

Course Code	6VC018
Course Title	Independent Graphic Design Practice
Pre-requisite	5VC017
Credit Hours	6
Course Description	This is a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information.
Course Objectives	Aims of the module Using various design projects as case studies, ranging in scale, mediums and content, the aim of this module is to give insights to students into the design process focusing both on individual approaches and collaboration methodologies, putting theoretical knowledge and professional expertise into practical outcomes. The case studies will cover a broad range of topics such as human factors, contextual patterns, urban environment, culture, social diversity, legal and regulatory issues, accessibility, technologies, and sustainability.
Course Outcomes	A. Knowledge and understanding: A1.Identify major questions and issues in both design of objects and design of services as well as sustainability and human user experiences. A2. Determinations of social, political, economic and global contexts for creative industries. Demonstrate an understanding of design vocabulary, concept development, processes and creative strategies that are used when designing A3.Communicate design ideas through effective visuals, paralleled with focused written papers and oral presentations. A4.Become articulate in self-analysis of their work and be able to communicate the results of this analysis to their audience. B. Cognitive Skills: B1.Articulate how to think in new ways about their lives, the objects they use, their role as users of these objects, the environments they live in as ecosystems and their responsibilities as designers. B2.Demonstrate abilities to select critically evaluate and apply relevant methodologies to the design of visual communication projects. B3.Articulate required processes ending up with concept driven outcomes, from researching, sketching, thinking, prototyping, exploring alternatives, evaluating, selecting, developing, presenting, to critiquing, testing, revising and improving. C. Practical and professional Skills: C1.Define their future roles as designers and plan accordingly their career taking into consideration issues that are central to the discipline of visual communication design. C2.Communicate and explain, using various media, strategies for approaching creative industries, and produce work of a professional standard Value a real design studio educational environment advantageous to learning all happening through carefully crafted simulations between class studio and real-life situations. C3.Develop their critical and analytical skills, their application of the design process as well as learn how this can be applied in real life design projects C4.Demonstrate abilities that they can continue leaning afterwards to improve the quality of their personal growth. D. Key/ transferable Skills: D1.Develop tolerance for fellow students' diverse backgrounds and respect their relative educational and professional experiences, especially their individual approaches to design. D2.Students should demonstrate the ability to collaborate in order to bring about a successful outcome when they walk out to real life situations D3.Recognize and acknowledge that the design process affects, and is affected, by political, social, cultural, economic, and ethical dimensions.

Course Code	6VC019
Course Title	Major Aspects of Visual Communication Projects
Pre-requisite	5VC019
Credit Hours	6
Course Description	This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design.
Course Objectives	Aims of the module - This course enables students to: Applying graphic communication design principles and techniques in the various contexts of commercial activity Understanding of the impact of advanced graphic communication technologies and activities on our environment and society Gain skills in the use of software applications in producing creative, meaningful and effective graphic items and solutions to contextualized problems and challenges Gain skills in creatively applying graphic presentation work and animation techniques to satisfy the needs of commercial activities and those of their audiences Acquire the ability to demonstrate independence in learning and thinking Acquire the knowledge and enterprise skills to successfully enter the visual communication industries as a creative practitioner. Have effective research and study skills to underpin the development of imaginative visual work. Appropriate conditions to engage and contribute to a creative community of reflective practice. Produce a series of design projects, and develop them from concept to final production. Utilize digital and traditional media to complete graphic design projects.
Course Outcomes	A. Knowledge and understanding: A1. Developing and presenting effective graphic communications which support and inform business, industrial and/or built environment sectors A2.Create visual works that communicate complex issues in concise and attractive ways, using specific media formats A3.Manage a creative process individually and in teams and have ability to create visual works speaks to certain audiences / users A4. Know the key aspects of visual communication, including underlying concepts and established principles. A5.Know the broad critical and contextual dimensions of visual communication. B. Cognitive Skills: B1.Make sound judgments in accordance with the theories and concepts of visual communication subjects. B2.Communicate an understanding of the key principles of practice in written and oral presentation. B3.Demonstrate creative thinking skills. B4.Have the ability to source, synthesis and apply research, to work independently and develop and articulate ideas. B5.Have creative thinking skills to develop a range of strategies using appropriate materials and processes, to achieve outcomes in a variety of contexts to defined audiences. C. Practical and professional Skills: C1.The ability to source and apply research in visual communication, to work independently and confidently apply practical and technical knowledge in an appropriate and professional manner. C2.Demonstrate efficient and reliable working practices in relation to the subject and / or profession/s. C3.Generate a range of potential ideas and visual developments and apply this to the production of creative work. C4.Application of information technology to demonstrate an understanding of media, software and recognized competencies. D. Key/ transferable Skills: D1.Communicate ideas, information, problems and solutions in visual, written and oral forms. D2.Negotiation and planning skills D3.Exhibition, portfolio and presentation skills to a professional standard D4.Apply interpersonal and social skills to interact with others