Csp101 Sports Media Management
(3) Credit Hours
This course aims to introduce students to the elements of the administrative process in sports media institutions, such as planning, organizing, leadership, monitoring, and evaluation, along with their importance. It also focuses on understanding the organizational structure of media institutions worldwide, in Arab countries, and in Egypt. Additionally, it covers the scientific foundations of planning in media institutions, including its definition, components, characteristics, challenges, and the essentials of media planning such as research, training, and a central body. Furthermore, it addresses investment decisions in the media institutions sector and examines some successful models in managing media institutions.
| Course Code |
Csp101 |
| Course Title |
Sports Media Management |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the elements of the administrative process in sports media institutions, such as planning, organizing, leadership, monitoring, and evaluation, along with their importance. It also focuses on understanding the organizational structure of media institutions worldwide, in Arab countries, and in Egypt. Additionally, it covers the scientific foundations of planning in media institutions, including its definition, components, characteristics, challenges, and the essentials of media planning such as research, training, and a central body. Furthermore, it addresses investment decisions in the media institutions sector and examines some successful models in managing media institutions.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp102 Sports media ethics and legislation
(3) Credit Hours
This course aims to introduce the ethics of media work and press freedom, particularly at the international, regional, and local levels, along with the standards and ethical issues facing sports media. It will clarify the legislation surrounding new media and electronic media, as well as the relationship between media ethics and sports. The course will also explain the ethics that govern sports media by studying models related to ethical decision-making, the history and evolution of media law, ethical guidelines, codes of conduct, and legal regulations.
| Course Code |
Csp102 |
| Course Title |
Sports media ethics and legislation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce the ethics of media work and press freedom, particularly at the international, regional, and local levels, along with the standards and ethical issues facing sports media. It will clarify the legislation surrounding new media and electronic media, as well as the relationship between media ethics and sports. The course will also explain the ethics that govern sports media by studying models related to ethical decision-making, the history and evolution of media law, ethical guidelines, codes of conduct, and legal regulations.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp103 Writing and preparing sports media content
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to the skills of writing and preparing media content through an in-depth understanding of the language of media content, program development, audience analysis, and their needs. They will learn how to write and prepare journalistic, radio, and television scripts according to various formats of sports programs, including talk shows, discussion programs, investigative programs, and radio or television magazines, as well as social media and the virtual space. Practical applications will also be included.
| Course Code |
Csp103 |
| Course Title |
Writing and preparing sports media content |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to the skills of writing and preparing media content through an in-depth understanding of the language of media content, program development, audience analysis, and their needs. They will learn how to write and prepare journalistic, radio, and television scripts according to various formats of sports programs, including talk shows, discussion programs, investigative programs, and radio or television magazines, as well as social media and the virtual space. Practical applications will also be included.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp104 Sports reporter
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to the sports reporter, including their functions, the skills that must be practiced, the challenges they face, and the mechanisms for formulating hypotheses in this type of media practice, culminating in on-camera presence and the ethics of professional practice.
| Course Code |
Csp104 |
| Course Title |
Sports reporter |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to the sports reporter, including their functions, the skills that must be practiced, the challenges they face, and the mechanisms for formulating hypotheses in this type of media practice, culminating in on-camera presence and the ethics of professional practice.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp105 Sports commentary and analysis skills
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to the skills of handling the fundamentals of the analytical studio, gaining comprehensive experience and a deep understanding, as well as high-level training skills. They will learn effective planning methods for the analytical studio with ease and confidence, transforming into a sports analyst with distinguished and precise characteristics that blend experience with training. The course will also enhance awareness of sports commentary and its features, train on the necessary techniques for sports commentary, and explore ways to adapt and utilize the voice to serve sports commentary effectively.
| Course Code |
Csp105 |
| Course Title |
Sports commentary and analysis skills |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to the skills of handling the fundamentals of the analytical studio, gaining comprehensive experience and a deep understanding, as well as high-level training skills. They will learn effective planning methods for the analytical studio with ease and confidence, transforming into a sports analyst with distinguished and precise characteristics that blend experience with training. The course will also enhance awareness of sports commentary and its features, train on the necessary techniques for sports commentary, and explore ways to adapt and utilize the voice to serve sports commentary effectively.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp201 Presenting sports programmes
(3) Credit Hours
The course aims to study the presentation of sports programs in radio and television, including their programming preparation. It covers the foundations and steps of the production phases of programs, ultimately enabling students to prepare and present a complete sports television or radio program through practical application and training in the college's studio.
| Course Code |
Csp201 |
| Course Title |
Presenting sports programmes |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course aims to study the presentation of sports programs in radio and television, including their programming preparation. It covers the foundations and steps of the production phases of programs, ultimately enabling students to prepare and present a complete sports television or radio program through practical application and training in the college's studio.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp202 Design and production of sports websites
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to the concepts of designing, directing, and producing sports websites. They will learn about the concept of electronic journalism and its main functions, as well as the foundations and criteria for the artistic design of websites. Additionally, the course will cover the structural and interactive elements of these sites.
| Course Code |
Csp202 |
| Course Title |
Design and production of sports websites |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to the concepts of designing, directing, and producing sports websites. They will learn about the concept of electronic journalism and its main functions, as well as the foundations and criteria for the artistic design of websites. Additionally, the course will cover the structural and interactive elements of these sites.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp203 Sports Programs Direction
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to directing various sports television and radio programs, as well as the cognitive skills associated with the different stages of sports program production, starting from the idea and script, through filming, recording, and editing, up to broadcasting. Additionally, they will apply this knowledge in directing a sports program and evaluating the presented sports media content from a directorial perspective.
| Course Code |
Csp203 |
| Course Title |
Sports Programs Direction |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to directing various sports television and radio programs, as well as the cognitive skills associated with the different stages of sports program production, starting from the idea and script, through filming, recording, and editing, up to broadcasting. Additionally, they will apply this knowledge in directing a sports program and evaluating the presented sports media content from a directorial perspective.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp204 Multimedia and Sports Media Platforms
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to, as well as cognitive skills associated with, the production and evaluation of media content using artificial intelligence.
| Course Code |
Csp204 |
| Course Title |
Multimedia and Sports Media Platforms |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to, as well as cognitive skills associated with, the production and evaluation of media content using artificial intelligence.
|
| Course Objectives |
|
| Course Outcomes |
|
Csp205 Graduation project
(3) Credit Hours
Upon completing this course, the student will have applied all the skills they learned to produce a graduation project in the form of a sports radio or television program, a sports website, or a specialized sports newspaper, starting from the selection of the idea and culminating in its final execution.
| Course Code |
Csp205 |
| Course Title |
Graduation project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will have applied all the skills they learned to produce a graduation project in the form of a sports radio or television program, a sports website, or a specialized sports newspaper, starting from the selection of the idea and culminating in its final execution.
|
| Course Objectives |
|
| Course Outcomes |
|
ELM201 Media Topic in Media
(3) Credit Hours
This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories.
| Course Code |
ELM201 |
| Course Title |
Media Topic in Media |
| Pre-requisite |
EL112 |
| Credit Hours |
3 |
| Course Description |
This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories. |
| Course Objectives |
|
| Course Outcomes |
|
ELM202 Translation
(3) Credit Hours
The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.
| Course Code |
ELM202 |
| Course Title |
Translation |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation. |
| Course Objectives |
|
| Course Outcomes |
|
ELM203 Computer for communication
(3) Credit Hours
Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier.
| Course Code |
ELM203 |
| Course Title |
Computer for communication |
| Pre-requisite |
MGN105 |
| Credit Hours |
3 |
| Course Description |
Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier. |
| Course Objectives |
|
| Course Outcomes |
|
ELM204 Graphic Design (1)
(3) Credit Hours
Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing.
| Course Code |
ELM204 |
| Course Title |
Graphic Design (1) |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing. |
| Course Objectives |
|
| Course Outcomes |
|
ELM205 Digital Editing (1)
(3) Credit Hours
This course is an introduction to Macintosh and the various ways in which it is used as a creative tool. Primary goals are to learn basic design concepting, typography, and print production, along with other fundamental digital skills to initiate the creative process by utilizing the computer and various digital media.
| Course Code |
ELM205 |
| Course Title |
Digital Editing (1) |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course is an introduction to Macintosh and the various ways in which it is used as a creative tool. Primary goals are to learn basic design concepting, typography, and print production, along with other fundamental digital skills to initiate the creative process by utilizing the computer and various digital media. |
| Course Objectives |
|
| Course Outcomes |
|
ELM206 Concept of Graphics (1)
(3) Credit Hours
This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production.
| Course Code |
ELM206 |
| Course Title |
Concept of Graphics (1) |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production. |
| Course Objectives |
|
| Course Outcomes |
|
ELM207 Media Training
(3) Credit Hours
This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production.
| Course Code |
ELM207 |
| Course Title |
Media Training |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production. |
| Course Objectives |
|
| Course Outcomes |
|
ELM408 Public Opinion
(3) Credit Hours
This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions.
| Course Code |
ELM408 |
| Course Title |
Public Opinion |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions. |
| Course Objectives |
يستهدف هذا المقرر تعريف الطالب بمفهوم الرأي العام ، نشأته و تطوره و خصائصه ،
و الجوانب السلوكية في الرأي العام و أنواعه ، كذلك قياس الرأي العام و معوقاته في
الدول النامية ، و اخيرا أنواع بحوث الرأي
العام و أدوات قياسه . |
| Course Outcomes |
|
ELM409 Electronic Marketing
(3) Credit Hours
Students will learn how to design communication units for information, training, and teaching situations, using a systematic procedure from instructional technology. Students will apply theories from communication, persuasion, and learning to determine needs, design a communication strategy, select appropriate media, and evaluate the effort.
| Course Code |
ELM409 |
| Course Title |
Electronic Marketing |
| Pre-requisite |
ELM303 |
| Credit Hours |
3 |
| Course Description |
Students will learn how to design communication units for information, training, and teaching situations, using a systematic procedure from instructional technology. Students will apply theories from communication, persuasion, and learning to determine needs, design a communication strategy, select appropriate media, and evaluate the effort. |
| Course Objectives |
|
| Course Outcomes |
|
ELM410 Writing for Electronic Media
(3) Credit Hours
Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisites: CMA/MCO 210. Formerly CMA 320
| Course Code |
ELM410 |
| Course Title |
Writing for Electronic Media |
| Pre-requisite |
ELM302 |
| Credit Hours |
3 |
| Course Description |
Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisites: CMA/MCO 210. Formerly CMA 320 |
| Course Objectives |
|
| Course Outcomes |
|
ELM411 Electronic Media Economics and Management
(3) Credit Hours
This course explores the theory and craft of the screenplay with a focus on writing for short film and video projects. A central goal of the class is to refine student filmmakers` storytelling and scripting skills and to impart the conventions of this specialized genre through writing assignments, discussion, and analysis of texts screenings and reading.
| Course Code |
ELM411 |
| Course Title |
Electronic Media Economics and Management |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course explores the theory and craft of the screenplay with a focus on writing for short film and video projects. A central goal of the class is to refine student filmmakers` storytelling and scripting skills and to impart the conventions of this specialized genre through writing assignments, discussion, and analysis of texts screenings and reading. |
| Course Objectives |
|
| Course Outcomes |
|
IMC201 Media Topics in English
(3) Credit Hours
This course aims to introduce students to writing skills in the fields of public relations and advertising through a foreign language. This enables students to work and understand its techniques and terminology in another language, aligning with current job market requirements amidst open skies and the Arab countries' efforts to direct programs and channels that convey their ideas in the language of the countries that produce Arab products. This facilitates international responses to our issues and a global understanding of our cultures while reinforcing the values of identity among students and the significance of media products in other languages.
| Course Code |
IMC201 |
| Course Title |
Media Topics in English |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to writing skills in the fields of public relations and advertising through a foreign language. This enables students to work and understand its techniques and terminology in another language, aligning with current job market requirements amidst open skies and the Arab countries' efforts to direct programs and channels that convey their ideas in the language of the countries that produce Arab products. This facilitates international responses to our issues and a global understanding of our cultures while reinforcing the values of identity among students and the significance of media products in other languages.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC202 Creativity Strategies in Advertising
(3) Credit Hours
This course aims to provide knowledge and scientific concepts related to advertising, publicity, and media. It enables students to differentiate between types of communication and the various stages of advertising processes. Students will understand professional ethics and the characteristics of practitioners in the field, the importance of consultants in advertising, as well as the communication channels specific to advertising. The course will also cover the importance of advertising in contemporary organizations, along with a historical perspective on the early pioneers of advertising, its goals, and functions.
| Course Code |
IMC202 |
| Course Title |
Creativity Strategies in Advertising |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to provide knowledge and scientific concepts related to advertising, publicity, and media. It enables students to differentiate between types of communication and the various stages of advertising processes. Students will understand professional ethics and the characteristics of practitioners in the field, the importance of consultants in advertising, as well as the communication channels specific to advertising. The course will also cover the importance of advertising in contemporary organizations, along with a historical perspective on the early pioneers of advertising, its goals, and functions.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC203 Media Material Production
(3) Credit Hours
This course aims to teach students the fundamentals of producing media materials for public relations, highlighting their importance, objectives, and production stages, as well as the factors influencing the selection of these materials. Additionally, the course will equip students with skills and information related to the types of print materials that can be used in communicating with various audiences, such as newsletters, magazines of different types, brochures, and posters, along with how to prepare and design them.
| Course Code |
IMC203 |
| Course Title |
Media Material Production |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the fundamentals of producing media materials for public relations, highlighting their importance, objectives, and production stages, as well as the factors influencing the selection of these materials. Additionally, the course will equip students with skills and information related to the types of print materials that can be used in communicating with various audiences, such as newsletters, magazines of different types, brochures, and posters, along with how to prepare and design them.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC204 Graphic Design
(3) Credit Hours
This course aims to teach students the basics of advertisement design across various media, such as newspapers, radio, and television, as well as the methods, forms, types, and preparation stages. It also seeks to equip students with information and skills related to brand design principles, the selection of advertising logos, artistic aspects of advertising, attention-grabbing elements, and informational content.
| Course Code |
IMC204 |
| Course Title |
Graphic Design |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the basics of advertisement design across various media, such as newspapers, radio, and television, as well as the methods, forms, types, and preparation stages. It also seeks to equip students with information and skills related to brand design principles, the selection of advertising logos, artistic aspects of advertising, attention-grabbing elements, and informational content.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC205 Marketing Communication
(3) Credit Hours
This course aims to introduce students to the concept of marketing, its development stages, the difference between marketing and selling, and the benefits generated by marketing activities. It also aims to familiarize students with the marketing environment and its impact on the marketing activities of different companies, the concept of integrated marketing communications, and the participants in managing the marketing communication process. Moreover, it will cover the elements of the marketing mix and how to achieve integration among them, as well as the concept of market segmentation and its principles
| Course Code |
IMC205 |
| Course Title |
Marketing Communication |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of marketing, its development stages, the difference between marketing and selling, and the benefits generated by marketing activities. It also aims to familiarize students with the marketing environment and its impact on the marketing activities of different companies, the concept of integrated marketing communications, and the participants in managing the marketing communication process. Moreover, it will cover the elements of the marketing mix and how to achieve integration among them, as well as the concept of market segmentation and its principles
|
| Course Objectives |
|
| Course Outcomes |
|
IMC206 PR & Advertising Research
(3) Credit Hours
This course aims to teach students the scientific foundations of research used in various fields of public relations and advertising. It aims to equip students with information and skills related to the most common and widely used research methods in public relations and advertising, data collection tools, and how to formulate research measures. Additionally, it will cover the principles of discovering new research topics in public relations and advertising
| Course Code |
IMC206 |
| Course Title |
PR & Advertising Research |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the scientific foundations of research used in various fields of public relations and advertising. It aims to equip students with information and skills related to the most common and widely used research methods in public relations and advertising, data collection tools, and how to formulate research measures. Additionally, it will cover the principles of discovering new research topics in public relations and advertising
|
| Course Objectives |
|
| Course Outcomes |
|
IMC207 Personal Communication
(3) Credit Hours
This course aims to develop students' cognitive skills related to communication, its elements, types, characteristics, goals, types of listening, its importance, negotiation styles, and the mental skills related to communication, persuasion, self-development, handling awkward situations, and dealing with difficult personalities. It also emphasizes practical skills that communication practitioners should possess, such as listening, speaking, writing, negotiating, eye contact, sensory engagement, vocal variety, humor, engaging the listener in the communication process, and appropriate attire.
| Course Code |
IMC207 |
| Course Title |
Personal Communication |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to develop students' cognitive skills related to communication, its elements, types, characteristics, goals, types of listening, its importance, negotiation styles, and the mental skills related to communication, persuasion, self-development, handling awkward situations, and dealing with difficult personalities. It also emphasizes practical skills that communication practitioners should possess, such as listening, speaking, writing, negotiating, eye contact, sensory engagement, vocal variety, humor, engaging the listener in the communication process, and appropriate attire.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC301 Organizational Communication
(3) Credit Hours
This course aims to introduce students to the concept of organizational and institutional communication, its methods, and dimensions, clarifying its importance and the role of the elements of the organizational communication mix in achieving organizational goals. It will cover the foundations for improving and activating the communication mix, internal communications within various institutions, formal and informal communication networks, and the principles for evaluating the effectiveness of institutional communications and organizational performance. Additionally, it will address the role of organizational communications in enhancing the identity and reputation of organizations.
| Course Code |
IMC301 |
| Course Title |
Organizational Communication |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of organizational and institutional communication, its methods, and dimensions, clarifying its importance and the role of the elements of the organizational communication mix in achieving organizational goals. It will cover the foundations for improving and activating the communication mix, internal communications within various institutions, formal and informal communication networks, and the principles for evaluating the effectiveness of institutional communications and organizational performance. Additionally, it will address the role of organizational communications in enhancing the identity and reputation of organizations.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC302 Advertising and Customer Behavior
(3) Credit Hours
This course aims to equip students with information and skills related to topics including the importance of advertising, its objectives, and its effects. It will cover the foundations for designing all forms and types of advertisements, the artistic aspects involved, criteria for selecting advertising media, the stages of producing printed, audio, and visual advertisements, as well as the various stages of advertising's impact on consumers leading up to purchasing responses
| Course Code |
IMC302 |
| Course Title |
Advertising and Customer Behavior |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with information and skills related to topics including the importance of advertising, its objectives, and its effects. It will cover the foundations for designing all forms and types of advertisements, the artistic aspects involved, criteria for selecting advertising media, the stages of producing printed, audio, and visual advertisements, as well as the various stages of advertising's impact on consumers leading up to purchasing responses
|
| Course Objectives |
|
| Course Outcomes |
|
IMC303 International Public Relations
(3) Credit Hours
This course aims to teach students the nature of international public relations, its significance, objectives, and areas of application. It also seeks to equip students with the knowledge and skills related to managing international public relations, planning its programs, the challenges it faces, and the organizations that operate in the field of international public relations.
| Course Code |
IMC303 |
| Course Title |
International Public Relations |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the nature of international public relations, its significance, objectives, and areas of application. It also seeks to equip students with the knowledge and skills related to managing international public relations, planning its programs, the challenges it faces, and the organizations that operate in the field of international public relations.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC304 Promotion Activities
(3) Credit Hours
This course aims to introduce students to the concept of promotion, its importance, objectives, and the factors influencing a company's choice of promotional mix elements. It includes a detailed study of these elements, particularly sales promotion and personal selling, as well as an understanding of promotional campaigns, their stages, and how to implement them across various commercial entities.
| Course Code |
IMC304 |
| Course Title |
Promotion Activities |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of promotion, its importance, objectives, and the factors influencing a company's choice of promotional mix elements. It includes a detailed study of these elements, particularly sales promotion and personal selling, as well as an understanding of promotional campaigns, their stages, and how to implement them across various commercial entities.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC305 Social Marketing
(3) Credit Hours
This course aims to familiarize students with the concept of social marketing, its stages of development, and the elements of the marketing mix specific to social marketing, along with the theories associated with it. It also covers the strategies and techniques used in social marketing, differentiating between social marketing and commercial marketing, as well as the planning and preparation stages for social marketing campaigns and the factors that contribute to the success or failure of these campaigns.
| Course Code |
IMC305 |
| Course Title |
Social Marketing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to familiarize students with the concept of social marketing, its stages of development, and the elements of the marketing mix specific to social marketing, along with the theories associated with it. It also covers the strategies and techniques used in social marketing, differentiating between social marketing and commercial marketing, as well as the planning and preparation stages for social marketing campaigns and the factors that contribute to the success or failure of these campaigns.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC306 Public Opinion
(3) Credit Hours
This course aims to introduce students to the nature of public opinion, its types, and the methods of its formation. It seeks to equip students with knowledge and skills related to the role of media in influencing public opinion, the stages of its formation, the models and theories related to it, and methods of measuring it based on previous experiences with public opinion issues.
| Course Code |
IMC306 |
| Course Title |
Public Opinion |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the nature of public opinion, its types, and the methods of its formation. It seeks to equip students with knowledge and skills related to the role of media in influencing public opinion, the stages of its formation, the models and theories related to it, and methods of measuring it based on previous experiences with public opinion issues.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC307 Crisis Management
(3) Credit Hours
This course aims to teach students the fundamentals of crisis management in media. It works on developing students' general, mental, and professional skills.
| Course Code |
IMC307 |
| Course Title |
Crisis Management |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the fundamentals of crisis management in media. It works on developing students' general, mental, and professional skills.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC308 Digital Marketing
(3) Credit Hours
This course aims to introduce students to the concept of electronic marketing, its stages of development, the elements of the marketing mix specific to electronic marketing, the theories associated with it, as well as the strategies and techniques used in electronic marketing. It also aims to clarify the differences between electronic marketing and commercial marketing, as well as the stages of planning and preparing electronic marketing campaigns and the factors that contribute to the success or failure of these campaigns.
| Course Code |
IMC308 |
| Course Title |
Digital Marketing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of electronic marketing, its stages of development, the elements of the marketing mix specific to electronic marketing, the theories associated with it, as well as the strategies and techniques used in electronic marketing. It also aims to clarify the differences between electronic marketing and commercial marketing, as well as the stages of planning and preparing electronic marketing campaigns and the factors that contribute to the success or failure of these campaigns.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC309 Public Relation Management
(3) Credit Hours
This course aims to introduce students to the functions of public relations management within organizations, the benefits of organizational management of public relations, as well as the different patterns of organizing the public relations function and the steps to prepare the organizational structure for public relations management. The course also aims to introduce students to public relations agencies, the factors contributing to their development and growth, their tasks, and their administrative organization, along with the factors affecting the different administrative organization of public relations agencies, supported by case studies in this context.
| Course Code |
IMC309 |
| Course Title |
Public Relation Management |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the functions of public relations management within organizations, the benefits of organizational management of public relations, as well as the different patterns of organizing the public relations function and the steps to prepare the organizational structure for public relations management. The course also aims to introduce students to public relations agencies, the factors contributing to their development and growth, their tasks, and their administrative organization, along with the factors affecting the different administrative organization of public relations agencies, supported by case studies in this context.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC310 Electronic Public Relation
(3) Credit Hours
This course aims to introduce students to the role of modern technological developments related to the internet in managing public relations activities employed by organizations in their communication with various targeted audience segments. It also seeks to develop mental and practical skills related to techniques and strategies for online public relations and how to utilize the internet to gather information about clients, their needs, and their attitudes towards the organization and its products/services.
| Course Code |
IMC310 |
| Course Title |
Electronic Public Relation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the role of modern technological developments related to the internet in managing public relations activities employed by organizations in their communication with various targeted audience segments. It also seeks to develop mental and practical skills related to techniques and strategies for online public relations and how to utilize the internet to gather information about clients, their needs, and their attitudes towards the organization and its products/services.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC311 Writing for PR
(3) Credit Hours
This course aims to introduce students to the concepts and foundations of writing for public relations, the steps involved in planning for public relations writing, different editorial forms, and methods of writing media messages with illustrative examples. It also seeks to familiarize students with various approaches to persuasive messaging, types of headlines, the criteria for good headlines, as well as types of text introductions, and methods for evaluating media messages.
| Course Code |
IMC311 |
| Course Title |
Writing for PR |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concepts and foundations of writing for public relations, the steps involved in planning for public relations writing, different editorial forms, and methods of writing media messages with illustrative examples. It also seeks to familiarize students with various approaches to persuasive messaging, types of headlines, the criteria for good headlines, as well as types of text introductions, and methods for evaluating media messages.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC312 Advertising Managememt
(3) Credit Hours
This course aims to introduce students to the role of the advertiser in managing advertising, the types of advertisers, the importance of internal organization for advertising management, and the methods of organizing ad management, as well as the factors influencing the organization of advertising management by the advertiser. Additionally, it aims to familiarize students with advertising management within the advertising medium and the core functions it performs, as well as the factors affecting the management and organization of advertising within the advertising medium. It also includes a study of advertising agencies, their types, and the conditions that must be met by these agencies.
| Course Code |
IMC312 |
| Course Title |
Advertising Managememt |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the role of the advertiser in managing advertising, the types of advertisers, the importance of internal organization for advertising management, and the methods of organizing ad management, as well as the factors influencing the organization of advertising management by the advertiser. Additionally, it aims to familiarize students with advertising management within the advertising medium and the core functions it performs, as well as the factors affecting the management and organization of advertising within the advertising medium. It also includes a study of advertising agencies, their types, and the conditions that must be met by these agencies.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC313 Electronic Adivertising
(3) Credit Hours
This course aims to introduce students to digital advertising, its origins, importance, and the advantages and disadvantages of the internet as an advertising medium. It also seeks to inform students about the various advertising forms available online, including advertising on social media platforms and its types. And Advertising strategies related to it, as well as the opportunities and challenges associated with advertising on those platforms and measures of effectiveness, in addition to mobile advertisements and their forms and the advertising strategies used
| Course Code |
IMC313 |
| Course Title |
Electronic Adivertising |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to digital advertising, its origins, importance, and the advantages and disadvantages of the internet as an advertising medium. It also seeks to inform students about the various advertising forms available online, including advertising on social media platforms and its types. And Advertising strategies related to it, as well as the opportunities and challenges associated with advertising on those platforms and measures of effectiveness, in addition to mobile advertisements and their forms and the advertising strategies used
|
| Course Objectives |
|
| Course Outcomes |
|
IMC314 Writing for Advertising
(3) Credit Hours
This course aims to introduce students to the concept and fundamentals of advertising writing, the steps involved in planning for advertising writing, various editing forms, and techniques for composing media and advertising messages, along with illustrative examples. It also aims to familiarize students with different approaches to persuasive messaging, types of headlines, criteria for a good headline, and provides illustrative examples of text introductions, as well as methods for evaluating media and advertising messages.
| Course Code |
IMC314 |
| Course Title |
Writing for Advertising |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept and fundamentals of advertising writing, the steps involved in planning for advertising writing, various editing forms, and techniques for composing media and advertising messages, along with illustrative examples. It also aims to familiarize students with different approaches to persuasive messaging, types of headlines, criteria for a good headline, and provides illustrative examples of text introductions, as well as methods for evaluating media and advertising messages.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC403 TV Shooting for Commercial Advertising
(3) Credit Hours
This course aims to introduce students to the fundamentals of photography for advertising as one of the forms and arts used to promote goods, services, and companies. It seeks to equip students with knowledge and skills related to how to highlight a product or service in advertising, the best angles for shooting, suitable backgrounds, and the difference between advertising photography and general photography
| Course Code |
IMC403 |
| Course Title |
TV Shooting for Commercial Advertising |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the fundamentals of photography for advertising as one of the forms and arts used to promote goods, services, and companies. It seeks to equip students with knowledge and skills related to how to highlight a product or service in advertising, the best angles for shooting, suitable backgrounds, and the difference between advertising photography and general photography
|
| Course Objectives |
|
| Course Outcomes |
|
IMC404 Translation
(3) Credit Hours
This course aims to equip students with media translation skills, helping them understand the nature of media translation and its principles. Students will practice media translation practically through live examples, while also developing their cognitive, general, and professional skills.
| Course Code |
IMC404 |
| Course Title |
Translation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with media translation skills, helping them understand the nature of media translation and its principles. Students will practice media translation practically through live examples, while also developing their cognitive, general, and professional skills.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC405 Electronic Montage
(3) Credit Hours
This course targets enabling students to create a complete montage for a radio, television, or film production. It is an art that relies on selecting and arranging scenes and their duration so that they transform into a specific message. Students must understand that the profession of the editor (who performs the montage) depends on their experience, artistic sensibility, general culture, and ability to re-produce scenes and events through cutting, pasting, rearranging, and timing events, transforming them into programs with deliberate messages directed at the audience.
| Course Code |
IMC405 |
| Course Title |
Electronic Montage |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course targets enabling students to create a complete montage for a radio, television, or film production. It is an art that relies on selecting and arranging scenes and their duration so that they transform into a specific message. Students must understand that the profession of the editor (who performs the montage) depends on their experience, artistic sensibility, general culture, and ability to re-produce scenes and events through cutting, pasting, rearranging, and timing events, transforming them into programs with deliberate messages directed at the audience.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC406 Etiquette and Protocol
(3) Credit Hours
This course aims to teach students about official ceremonies, the principles of protocol, and etiquette in dealing with the target audience. It focuses on developing students' cognitive and professional skills.
| Course Code |
IMC406 |
| Course Title |
Etiquette and Protocol |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students about official ceremonies, the principles of protocol, and etiquette in dealing with the target audience. It focuses on developing students' cognitive and professional skills.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC407 Political Advertising
(3) Credit Hours
This course aims to equip students with the knowledge and skills related to political advertising and its role in achieving political communication and marketing, as well as the elements of the political communication process. It also covers how to analyze the political environment and the role of media in facilitating political communication, its origins, and objectives, in addition to analyzing the marketing mix for political marketing and managing election campaigns
| Course Code |
IMC407 |
| Course Title |
Political Advertising |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with the knowledge and skills related to political advertising and its role in achieving political communication and marketing, as well as the elements of the political communication process. It also covers how to analyze the political environment and the role of media in facilitating political communication, its origins, and objectives, in addition to analyzing the marketing mix for political marketing and managing election campaigns
|
| Course Objectives |
|
| Course Outcomes |
|
IMC408 Persuasion
(3) Credit Hours
This course aims to teach students the concept of persuasion, its mechanisms, and the associated models, as well as introducing them to the concept of propaganda and the processes of persuasion and influence. It covers methods and techniques of propaganda and ways to use media in propaganda and persuasion efforts. Additionally, this course focuses on developing students' skills in negotiation, speaking, and the strategies and appeals used in persuasive messaging, along with the stages of designing that message
| Course Code |
IMC408 |
| Course Title |
Persuasion |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the concept of persuasion, its mechanisms, and the associated models, as well as introducing them to the concept of propaganda and the processes of persuasion and influence. It covers methods and techniques of propaganda and ways to use media in propaganda and persuasion efforts. Additionally, this course focuses on developing students' skills in negotiation, speaking, and the strategies and appeals used in persuasive messaging, along with the stages of designing that message
|
| Course Objectives |
|
| Course Outcomes |
|
IMC409 Media and Social Change
(3) Credit Hours
This course aims to equip students with knowledge and information related to the concept of development, its theories, and the state of development in the Arab world. It also seeks to provide students with cognitive and professional skills related to the relationship between communication technology and development, as well as development media theories, foundational pillars of development media, its role in social change, and the principles of media planning in developing countries.
| Course Code |
IMC409 |
| Course Title |
Media and Social Change |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with knowledge and information related to the concept of development, its theories, and the state of development in the Arab world. It also seeks to provide students with cognitive and professional skills related to the relationship between communication technology and development, as well as development media theories, foundational pillars of development media, its role in social change, and the principles of media planning in developing countries.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC410 PR Campaigns Management and Planning
(3) Credit Hours
The course aims to introduce students to the fundamentals of managing public relations campaigns in various institutions and their operational patterns. It seeks to develop cognitive and practical skills related to the stages of preparing and implementing public relations campaigns, how to set goals and tasks for those campaigns, studying the conditions for executing a public relations campaign project, as well as estimating the budget for the campaign. Additionally, it covers public relations strategies and communication methods used in public relations and their relationship with advertising and promotion
| Course Code |
IMC410 |
| Course Title |
PR Campaigns Management and Planning |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course aims to introduce students to the fundamentals of managing public relations campaigns in various institutions and their operational patterns. It seeks to develop cognitive and practical skills related to the stages of preparing and implementing public relations campaigns, how to set goals and tasks for those campaigns, studying the conditions for executing a public relations campaign project, as well as estimating the budget for the campaign. Additionally, it covers public relations strategies and communication methods used in public relations and their relationship with advertising and promotion
|
| Course Objectives |
|
| Course Outcomes |
|
IMC411 PR and Social Responsibility Programs
(3) Credit Hours
This course aims to teach students about corporate social responsibility, its areas, the principles of planning social responsibility programs, their objectives, the role of the public relations department in this context, and the skills required for public relations officers in preparing these programs and the stages of planning and preparation. It also aims to familiarize students with the outputs of social responsibility programs and the principles of evaluating them.
| Course Code |
IMC411 |
| Course Title |
PR and Social Responsibility Programs |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students about corporate social responsibility, its areas, the principles of planning social responsibility programs, their objectives, the role of the public relations department in this context, and the skills required for public relations officers in preparing these programs and the stages of planning and preparation. It also aims to familiarize students with the outputs of social responsibility programs and the principles of evaluating them.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC412 PR Graduation Project
(3) Credit Hours
The course aims to demonstrate the cognitive, mental, practical, and general learning outcomes that students have acquired during their years of study regarding how to prepare public relations and social marketing campaigns. This is achieved by selecting a company, product, or issue and promoting it through a campaign that begins with research and information gathering, continuing through to implementation and evaluation.
| Course Code |
IMC412 |
| Course Title |
PR Graduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course aims to demonstrate the cognitive, mental, practical, and general learning outcomes that students have acquired during their years of study regarding how to prepare public relations and social marketing campaigns. This is achieved by selecting a company, product, or issue and promoting it through a campaign that begins with research and information gathering, continuing through to implementation and evaluation.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC413 Advertising Production
(3) Credit Hours
This course aims to teach students the concept of advertising production and the elements related to the advertising production process, which include the advertiser, the agency, and the advertising medium. The course also seeks to provide students with information and skills related to advertising production methods, the stages of producing advertisements, and the practical and artistic aspects of producing advertising materials in various forms.
| Course Code |
IMC413 |
| Course Title |
Advertising Production |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the concept of advertising production and the elements related to the advertising production process, which include the advertiser, the agency, and the advertising medium. The course also seeks to provide students with information and skills related to advertising production methods, the stages of producing advertisements, and the practical and artistic aspects of producing advertising materials in various forms.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC414 Adv Campaigns Management and Planning
(3) Credit Hours
This course aims to teach students how to prepare and implement advertising campaigns. It focuses on developing students' cognitive and professional skills by studying advertising campaigns in light of understanding their forms, objectives, stages, and preparation methods. This includes studying the marketing environment that governs and influences various advertising activities, consumer attitudes toward the advertised product or service, and determining the goals, audience, and budget for the campaign, as well as the advertising messages, timing, and frequency. Additionally, it evaluates each element in achieving the attention-grabbing process for the advertisement.
| Course Code |
IMC414 |
| Course Title |
Adv Campaigns Management and Planning |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students how to prepare and implement advertising campaigns. It focuses on developing students' cognitive and professional skills by studying advertising campaigns in light of understanding their forms, objectives, stages, and preparation methods. This includes studying the marketing environment that governs and influences various advertising activities, consumer attitudes toward the advertised product or service, and determining the goals, audience, and budget for the campaign, as well as the advertising messages, timing, and frequency. Additionally, it evaluates each element in achieving the attention-grabbing process for the advertisement.
|
| Course Objectives |
|
| Course Outcomes |
|
IMC415 Adv Graduation Project
(3) Credit Hours
This course aims to demonstrate the cognitive, mental, practical, and general learning outcomes that students have acquired during their years of study regarding how to prepare advertising campaigns and social marketing campaigns. This is achieved by selecting a company, product, or issue and promoting it through a campaign that starts with research and information gathering, leading to implementation and evaluation
| Course Code |
IMC415 |
| Course Title |
Adv Graduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to demonstrate the cognitive, mental, practical, and general learning outcomes that students have acquired during their years of study regarding how to prepare advertising campaigns and social marketing campaigns. This is achieved by selecting a company, product, or issue and promoting it through a campaign that starts with research and information gathering, leading to implementation and evaluation
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 101 Investigative Journalism and Community Issues.
(3) Credit Hours
"Upon completing this course, the student will be able to:
Take responsibility for the reformative trends in society that aim for change and modernization, as they will have learned about the role of journalism in general and investigative journalism in particular.
The course also aims to equip the student with the skills necessary for the oversight function assigned to investigative journalists in society, as well as their critical role. It will present alternative visions aimed at reforming and developing societal conditions, and will familiarize students with the relationship between investigative journalism and uncovering shortcomings and deviations in the performance of organizations and officials in society, linking it to the transformative movements taking place in the community"
| Course Code |
IVJ 101 |
| Course Title |
Investigative Journalism and Community Issues. |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
"Upon completing this course, the student will be able to:
Take responsibility for the reformative trends in society that aim for change and modernization, as they will have learned about the role of journalism in general and investigative journalism in particular.
The course also aims to equip the student with the skills necessary for the oversight function assigned to investigative journalists in society, as well as their critical role. It will present alternative visions aimed at reforming and developing societal conditions, and will familiarize students with the relationship between investigative journalism and uncovering shortcomings and deviations in the performance of organizations and officials in society, linking it to the transformative movements taking place in the community"
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 102 Arab and International Experiences in Investigative Journalism."
(3) Credit Hours
"Upon completing this course, the student will be able to:
Develop investigative topics at the Arab and international levels. The course also aims to equip students with the skills for continuous monitoring of international and Arab issues and preparing plans for executing investigative topics. Additionally, it will focus on enhancing the student’s ability to seek out new angles on previously covered topics or those that deserve to be investigated through ongoing engagement with Arab and international issues they have learned to address"
| Course Code |
IVJ 102 |
| Course Title |
Arab and International Experiences in Investigative Journalism." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
"Upon completing this course, the student will be able to:
Develop investigative topics at the Arab and international levels. The course also aims to equip students with the skills for continuous monitoring of international and Arab issues and preparing plans for executing investigative topics. Additionally, it will focus on enhancing the student’s ability to seek out new angles on previously covered topics or those that deserve to be investigated through ongoing engagement with Arab and international issues they have learned to address"
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 103 Methodology of Investigative Reporting."
(3) Credit Hours
"
""Upon completion of this course, students will acquire the knowledge associated with the stages and steps of conducting an investigative report, as well as the related mental skills associated with identifying and analyzing common errors in investigative reporting. Additionally, students will apply skills in formulating and testing hypotheses, searching for information, and organizing and structuring it according to the nature of the journalistic story.""
"
| Course Code |
IVJ 103 |
| Course Title |
Methodology of Investigative Reporting." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
"
""Upon completion of this course, students will acquire the knowledge associated with the stages and steps of conducting an investigative report, as well as the related mental skills associated with identifying and analyzing common errors in investigative reporting. Additionally, students will apply skills in formulating and testing hypotheses, searching for information, and organizing and structuring it according to the nature of the journalistic story.""
"
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 104 Tools and Mechanisms for Verifying Information."
(3) Credit Hours
Upon completing this course, the student will acquire knowledge and skills related to verifying information, addressing all forms of information distortion, and utilizing tools and techniques to verify all types of digital content, including images, videos, and data.
| Course Code |
IVJ 104 |
| Course Title |
Tools and Mechanisms for Verifying Information." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge and skills related to verifying information, addressing all forms of information distortion, and utilizing tools and techniques to verify all types of digital content, including images, videos, and data.
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 105 Ethics of Practice in Investigative Journalism."
(3) Credit Hours
Upon completing this course, the student will acquire knowledge related to the laws governing journalism, as well as the rights and responsibilities of journalists. They will learn about the professional and ethical standards associated with journalistic practice, and analyze and interpret investigative practices in light of professional ethics, applying these professional and ethical rules as much as possible in investigative reporting.
| Course Code |
IVJ 105 |
| Course Title |
Ethics of Practice in Investigative Journalism." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completing this course, the student will acquire knowledge related to the laws governing journalism, as well as the rights and responsibilities of journalists. They will learn about the professional and ethical standards associated with journalistic practice, and analyze and interpret investigative practices in light of professional ethics, applying these professional and ethical rules as much as possible in investigative reporting.
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 201 Data Journalism
(3) Credit Hours
"Upon completion of this course, students will acquire the knowledge and skills associated with collecting, organizing, and analyzing data in investigative reporting, producing a complete data-driven journalistic story, and the related knowledge and skills of data storytelling.""
"
| Course Code |
IVJ 201 |
| Course Title |
Data Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
"Upon completion of this course, students will acquire the knowledge and skills associated with collecting, organizing, and analyzing data in investigative reporting, producing a complete data-driven journalistic story, and the related knowledge and skills of data storytelling.""
"
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 202 Digital Writing and Storytelling Techniques."
(3) Credit Hours
Upon completion of this course, students will acquire the knowledge associated with the fundamentals of digital storytelling and writing, as well as the mental skills related to identifying and analyzing common errors in investigative narrative storytelling. Additionally, students will apply practical skills associated with effective digital storytelling.
| Course Code |
IVJ 202 |
| Course Title |
Digital Writing and Storytelling Techniques." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completion of this course, students will acquire the knowledge associated with the fundamentals of digital storytelling and writing, as well as the mental skills related to identifying and analyzing common errors in investigative narrative storytelling. Additionally, students will apply practical skills associated with effective digital storytelling.
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 203 Television Investigative Reporting
(3) Credit Hours
Upon completion of this course, students will be able to construct compelling television narratives, differentiating between modern television visuals and other visual formats such as infographics. The course also aims to equip students with the skills to work collaboratively on television productions and to design and implement television report elements. Additionally, the course seeks to improve students' audio recording abilities
| Course Code |
IVJ 203 |
| Course Title |
Television Investigative Reporting |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completion of this course, students will be able to construct compelling television narratives, differentiating between modern television visuals and other visual formats such as infographics. The course also aims to equip students with the skills to work collaboratively on television productions and to design and implement television report elements. Additionally, the course seeks to improve students' audio recording abilities
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 204 Occupational and Physical Safety for Journalists."
(3) Credit Hours
Upon completion of this course, students will be able to identify the potential challenges faced by investigative journalists and understand when it is imperative for a journalist to withdraw from a field assignment to ensure their safety and well-being. Additionally, the course aims to equip students with first-aid knowledge, safety protocols for investigative assignments, pre-assignment preparations, and post-assignment care for both physical and psychological injuries
| Course Code |
IVJ 204 |
| Course Title |
Occupational and Physical Safety for Journalists." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completion of this course, students will be able to identify the potential challenges faced by investigative journalists and understand when it is imperative for a journalist to withdraw from a field assignment to ensure their safety and well-being. Additionally, the course aims to equip students with first-aid knowledge, safety protocols for investigative assignments, pre-assignment preparations, and post-assignment care for both physical and psychological injuries
|
| Course Objectives |
|
| Course Outcomes |
|
IVJ 205 Capstone Project
(3) Credit Hours
"Upon completion of this course, students will be able to apply the fundamental and final concepts learned in previous courses, both theoretical and practical, through the development of an investigative reporting project. Students will implement all stages of the production process, from idea conception to the final output.
"
| Course Code |
IVJ 205 |
| Course Title |
Capstone Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
"Upon completion of this course, students will be able to apply the fundamental and final concepts learned in previous courses, both theoretical and practical, through the development of an investigative reporting project. Students will implement all stages of the production process, from idea conception to the final output.
"
|
| Course Objectives |
|
| Course Outcomes |
|
MC101 Mass Media Skills
(3) Credit Hours
- Focuses on the nature, processes and functions of communication in human life.
- Provides students with the contexts of communication, and exposure.
- Developing students’ skills in reading, listening and viewing Mass Media.
| Course Code |
MC101 |
| Course Title |
Mass Media Skills |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
- Focuses on the nature, processes and functions of communication in human life.
- Provides students with the contexts of communication, and exposure.
- Developing students’ skills in reading, listening and viewing Mass Media.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom101 Quantitative Research and Its Statistical Applications
(3) Credit Hours
Acquire the cognitive skills related to the steps of scientific research, the key quantitative methods used, and their essential tools. Additionally, the student will gain practical skills in statistical data analysis using SPSS software.
| Course Code |
Mcom101 |
| Course Title |
Quantitative Research and Its Statistical Applications |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquire the cognitive skills related to the steps of scientific research, the key quantitative methods used, and their essential tools. Additionally, the student will gain practical skills in statistical data analysis using SPSS software.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom101 Quantitative Research and Its Statistical Applications
(3) Credit Hours
Acquire the cognitive skills related to the steps of scientific research, the key quantitative methods used, and their essential tools. Additionally, the student will gain practical skills in statistical data analysis using SPSS software.
| Course Code |
Mcom101 |
| Course Title |
Quantitative Research and Its Statistical Applications |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquire the cognitive skills related to the steps of scientific research, the key quantitative methods used, and their essential tools. Additionally, the student will gain practical skills in statistical data analysis using SPSS software.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom102 Qualitative Research in Media and Its Applications
(3) Credit Hours
Acquiring the cognitive skills related to the concept of qualitative research, its types, and the procedural steps for its application. Additionally, developing the intellectual skills to differentiate between qualitative and quantitative research. Furthermore, gaining practical skills in analyzing outputs from in-depth interviews and focus group discussions, as well as analyzing various texts and writing final reports.
| Course Code |
Mcom102 |
| Course Title |
Qualitative Research in Media and Its Applications |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquiring the cognitive skills related to the concept of qualitative research, its types, and the procedural steps for its application. Additionally, developing the intellectual skills to differentiate between qualitative and quantitative research. Furthermore, gaining practical skills in analyzing outputs from in-depth interviews and focus group discussions, as well as analyzing various texts and writing final reports.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom103 The Arab Media Environment
(3) Credit Hours
Acquiring cognitive skills related to the emergence of media in the Arab world, as well as intellectual skills regarding the contexts of legal regulation of media within the Arab media system. Additionally, gaining practical skills in analyzing the competitive dynamics between printed, digital, and social media in the Arab region, as well as analyzing... (please provide the continuation to complete the translation).
| Course Code |
Mcom103 |
| Course Title |
The Arab Media Environment |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquiring cognitive skills related to the emergence of media in the Arab world, as well as intellectual skills regarding the contexts of legal regulation of media within the Arab media system. Additionally, gaining practical skills in analyzing the competitive dynamics between printed, digital, and social media in the Arab region, as well as analyzing... (please provide the continuation to complete the translation).
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom104 Media and Contemporary Arab Issues
(3) Credit Hours
By the end of this course, the student will acquire knowledge related to the study of media studies and contemporary Arab issues (armed conflicts, human rights, environmental changes, economic challenges, education and healthcare problems, women's and children's rights, cultural changes, globalization, anti-corruption efforts, and geopolitical problems). Additionally, the student will develop intellectual skills related to the concepts of contemporary Arab issues, their characteristics, and modern trends. The course will also enable the application of skills in mechanisms for resolving contemporary Arab issues and preventive measures to avoid crises and conflicts in the Arab world. Furthermore, students will engage in a practical simulation exercise by being divided into teams to find solutions to contemporary Arab issues.
| Course Code |
Mcom104 |
| Course Title |
Media and Contemporary Arab Issues |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
By the end of this course, the student will acquire knowledge related to the study of media studies and contemporary Arab issues (armed conflicts, human rights, environmental changes, economic challenges, education and healthcare problems, women's and children's rights, cultural changes, globalization, anti-corruption efforts, and geopolitical problems). Additionally, the student will develop intellectual skills related to the concepts of contemporary Arab issues, their characteristics, and modern trends. The course will also enable the application of skills in mechanisms for resolving contemporary Arab issues and preventive measures to avoid crises and conflicts in the Arab world. Furthermore, students will engage in a practical simulation exercise by being divided into teams to find solutions to contemporary Arab issues.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom105 Digital Media in the Arab World
(3) Credit Hours
This course aims to provide a comprehensive understanding of recent developments in the field of digital media and their impact on Arab societies and cultures. It also seeks to develop students' critical and analytical thinking skills related to digital media, including the ability to assess the credibility of information and address ethical and legal challenges associated with it. Furthermore, the course equips students with the knowledge and skills necessary to engage with and benefit from the rapid advancements in digital media, enabling them to participate effectively in the growing digital culture within Arab communities.
| Course Code |
Mcom105 |
| Course Title |
Digital Media in the Arab World |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to provide a comprehensive understanding of recent developments in the field of digital media and their impact on Arab societies and cultures. It also seeks to develop students' critical and analytical thinking skills related to digital media, including the ability to assess the credibility of information and address ethical and legal challenges associated with it. Furthermore, the course equips students with the knowledge and skills necessary to engage with and benefit from the rapid advancements in digital media, enabling them to participate effectively in the growing digital culture within Arab communities.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom106 Economics of Arab Media
(3) Credit Hours
Acquiring the cognitive skills related to the concept of media economics in the Arab world, as well as the mental skills related to the economics of media in different Arab countries and the ownership patterns of media institutions within them, and comparing them to one another. Additionally, the student should understand the research patterns that address the economics of media institutions, both in terms of topics and the theoretical and methodological frameworks used in each. Furthermore, the student should gain practical skills related to applying skills for analyzing economic phenomena and their relationship to prevailing technological variables in the media
| Course Code |
Mcom106 |
| Course Title |
Economics of Arab Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquiring the cognitive skills related to the concept of media economics in the Arab world, as well as the mental skills related to the economics of media in different Arab countries and the ownership patterns of media institutions within them, and comparing them to one another. Additionally, the student should understand the research patterns that address the economics of media institutions, both in terms of topics and the theoretical and methodological frameworks used in each. Furthermore, the student should gain practical skills related to applying skills for analyzing economic phenomena and their relationship to prevailing technological variables in the media
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom107 Media Regulations in the Arab World.
(3) Credit Hours
Upon completion of this course, the student will acquire knowledge related to media regulations in the Arab world, including the main challenges they pose and the fundamental principles that should guide the process of establishing legal frameworks for digital media. The student will also develop mental skills related to the ethical principles and rules that should govern journalistic work in digital media. Additionally, this includes applying these principles in drafting codes of conduct that incorporate standards to help regulate media performance in digital platforms, as well as evaluating the media content provided through these channels
| Course Code |
Mcom107 |
| Course Title |
Media Regulations in the Arab World. |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completion of this course, the student will acquire knowledge related to media regulations in the Arab world, including the main challenges they pose and the fundamental principles that should guide the process of establishing legal frameworks for digital media. The student will also develop mental skills related to the ethical principles and rules that should govern journalistic work in digital media. Additionally, this includes applying these principles in drafting codes of conduct that incorporate standards to help regulate media performance in digital platforms, as well as evaluating the media content provided through these channels
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom108 Applications of Artificial Intelligence in Media
(3) Credit Hours
Upon completion of this course, the student will acquire knowledge related to artificial intelligence, including the main challenges it presents and the mechanisms for employing AI technologies in media. The student will learn how to utilize AI in managing social media, as well as the mental skills associated with using AI for collecting and filtering big data. Additionally, this includes applying these concepts in producing media content using AI applications and evaluating the media content generated through artificial intelligence.
| Course Code |
Mcom108 |
| Course Title |
Applications of Artificial Intelligence in Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Upon completion of this course, the student will acquire knowledge related to artificial intelligence, including the main challenges it presents and the mechanisms for employing AI technologies in media. The student will learn how to utilize AI in managing social media, as well as the mental skills associated with using AI for collecting and filtering big data. Additionally, this includes applying these concepts in producing media content using AI applications and evaluating the media content generated through artificial intelligence.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom109 Media and Advertising Content Production in the Arab World.
(3) Credit Hours
Acquiring cognitive skills related to the concept of content production and the types of content across traditional and digital media, as well as the steps for content planning. This also includes learning writing techniques used in social media. Additionally, the student will develop mental skills to differentiate between written and visual content, along with practical skills for analyzing, writing, and evaluating written and visual content for various brands."
| Course Code |
Mcom109 |
| Course Title |
Media and Advertising Content Production in the Arab World. |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquiring cognitive skills related to the concept of content production and the types of content across traditional and digital media, as well as the steps for content planning. This also includes learning writing techniques used in social media. Additionally, the student will develop mental skills to differentiate between written and visual content, along with practical skills for analyzing, writing, and evaluating written and visual content for various brands."
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom110 Digital Marketing Studies and Their Applications in the Arab World.
(3) Credit Hours
Acquiring cognitive skills related to the concept of digital marketing and its various types, as well as developing mental skills regarding the impacts and roles of digital marketing tools for both advertisers and consumers. Additionally, gaining practical skills for analyzing digital advertising content and methods of preparing it, focusing on content, images, and multimedia.
| Course Code |
Mcom110 |
| Course Title |
Digital Marketing Studies and Their Applications in the Arab World. |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquiring cognitive skills related to the concept of digital marketing and its various types, as well as developing mental skills regarding the impacts and roles of digital marketing tools for both advertisers and consumers. Additionally, gaining practical skills for analyzing digital advertising content and methods of preparing it, focusing on content, images, and multimedia.
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom111 Arab Issues in International Media
(3) Credit Hours
Acquiring cognitive skills related to the most important Arab issues in international media and the ways to address them, as well as developing mental skills to distinguish between quantitative and qualitative research in this context."
| Course Code |
Mcom111 |
| Course Title |
Arab Issues in International Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Acquiring cognitive skills related to the most important Arab issues in international media and the ways to address them, as well as developing mental skills to distinguish between quantitative and qualitative research in this context."
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom112 Specialized Readings in Arab Media."
(3) Credit Hours
"Acquiring cognitive skills related to the concepts of specialized Arab media and its various types, as well as developing mental skills to distinguish between specialized Arab media and general media in terms of content and ownership. Additionally, gaining practical skills related to the requirements of this type, including the differences in how to execute each specialization (preparing, presenting, filming, and directing specialized audio and visual programs, as well as editing and producing specialized Arabic websites and newspapers).""
"
| Course Code |
Mcom112 |
| Course Title |
Specialized Readings in Arab Media." |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
"Acquiring cognitive skills related to the concepts of specialized Arab media and its various types, as well as developing mental skills to distinguish between specialized Arab media and general media in terms of content and ownership. Additionally, gaining practical skills related to the requirements of this type, including the differences in how to execute each specialization (preparing, presenting, filming, and directing specialized audio and visual programs, as well as editing and producing specialized Arabic websites and newspapers).""
"
|
| Course Objectives |
|
| Course Outcomes |
|
Mcom113 Academic Thesis
(9) Credit Hours
The student prepares a scientific thesis in one of the specializations listed in the regulations.
| Course Code |
Mcom113 |
| Course Title |
Academic Thesis |
| Pre-requisite |
|
| Credit Hours |
9 |
| Course Description |
The student prepares a scientific thesis in one of the specializations listed in the regulations.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN101 Arabic Mass Media
(3) Credit Hours
Examines the effects of media on society from critical and historical perspectives. The main emphasis of this course, however, is on the relationship between Mass Media and culture-how the Media affect individuals, communication, and nations. We examine each of the mass media, as well as new related technologies, in light of how they influence cultural values. Key themes include the historical development of mass media, future technologies and potential societal repercussions, and the role of the media in influencing Arabian culture.
| Course Code |
MGN101 |
| Course Title |
Arabic Mass Media |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Examines the effects of media on society from critical and historical perspectives. The main emphasis of this course, however, is on the relationship between Mass Media and culture-how the Media affect individuals, communication, and nations. We examine each of the mass media, as well as new related technologies, in light of how they influence cultural values. Key themes include the historical development of mass media, future technologies and potential societal repercussions, and the role of the media in influencing Arabian culture. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-101 Introduction to Radio and Television
(3) Credit Hours
The aim of this course is to introduce students to radio and television as mass media outlets, explain how they function, and cover the fundamentals of radio and television work. It also provides an introduction to the various types and formats of radio programs. Additionally, the course examines the differences between radio and television and other forms of mass media, as well as the basics of media production in both, focusing on the media arts presented in each medium.
| Course Code |
MGN-101 |
| Course Title |
Introduction to Radio and Television |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The aim of this course is to introduce students to radio and television as mass media outlets, explain how they function, and cover the fundamentals of radio and television work. It also provides an introduction to the various types and formats of radio programs. Additionally, the course examines the differences between radio and television and other forms of mass media, as well as the basics of media production in both, focusing on the media arts presented in each medium.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN102 Introduction To Broadcasting
(3) Credit Hours
Introduces students to the technology, politics, economics, philosophy, ideology, and morality of television. Students are asked to look critically behind the scenes of the television world and discern the various patterns of industry structure and thematic content. Some course components are available online as an optional delivery mode.
| Course Code |
MGN102 |
| Course Title |
Introduction To Broadcasting |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Introduces students to the technology, politics, economics, philosophy, ideology, and morality of television. Students are asked to look critically behind the scenes of the television world and discern the various patterns of industry structure and thematic content. Some course components are available online as an optional delivery mode. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-102 Introduction to Public Realtions and Advertsising
(3) Credit Hours
The aim of this course is to introduce students to the nature of public relations and its importance in various institutions and organizations across different countries. In light of this, the course covers the concept of public relations, the foundations of public relations science, its significance, communication methods in the field of public relations, and the different types and forms of media materials used in public relations.
| Course Code |
MGN-102 |
| Course Title |
Introduction to Public Realtions and Advertsising |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The aim of this course is to introduce students to the nature of public relations and its importance in various institutions and organizations across different countries. In light of this, the course covers the concept of public relations, the foundations of public relations science, its significance, communication methods in the field of public relations, and the different types and forms of media materials used in public relations.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN103 Introduction to public Relations
(3) Credit Hours
A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise.
| Course Code |
MGN103 |
| Course Title |
Introduction to public Relations |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-103 Introduction to News Journalism
(3) Credit Hours
By the end of this course, the student will be able to grasp the various areas of interest covered by the journalism approach, as well as understand the concept of a newspaper and the key differences between it and other types of publications. The student will also be able to distinguish between different types of newspapers and classify them according to various criteria (publication frequency, editorial policy, intellectual and ideological orientation, and specialization style). Additionally, the student will be able to design a plan for publishing a newspaper, following the steps involved in issuing a newspaper or magazine, understand the major functions of newspapers in society, and prepare articles suitable for publication in a newspaper.
| Course Code |
MGN-103 |
| Course Title |
Introduction to News Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
By the end of this course, the student will be able to grasp the various areas of interest covered by the journalism approach, as well as understand the concept of a newspaper and the key differences between it and other types of publications. The student will also be able to distinguish between different types of newspapers and classify them according to various criteria (publication frequency, editorial policy, intellectual and ideological orientation, and specialization style). Additionally, the student will be able to design a plan for publishing a newspaper, following the steps involved in issuing a newspaper or magazine, understand the major functions of newspapers in society, and prepare articles suitable for publication in a newspaper.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN104 Introduction to Advertising
(3) Credit Hours
A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function.
| Course Code |
MGN104 |
| Course Title |
Introduction to Advertising |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-104 Media Law and Ethics
(3) Credit Hours
This course addresses the ethical and legal issues raised by the internet, particularly concerning individual rights to privacy, freedom of expression, ease of access to information, and the rights and responsibilities of its users. The course aims to teach students how to analyze complex ethical and legal situations related to the internet and other media, enabling them to better utilize the available media information. This is achieved through the study of models for ethical decision-making, the history and evolution of media law, and the ethical guidelines and legal regulations for interacting with the internet.
| Course Code |
MGN-104 |
| Course Title |
Media Law and Ethics |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course addresses the ethical and legal issues raised by the internet, particularly concerning individual rights to privacy, freedom of expression, ease of access to information, and the rights and responsibilities of its users. The course aims to teach students how to analyze complex ethical and legal situations related to the internet and other media, enabling them to better utilize the available media information. This is achieved through the study of models for ethical decision-making, the history and evolution of media law, and the ethical guidelines and legal regulations for interacting with the internet.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN105 Computers for communication
(3) Credit Hours
Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier.
| Course Code |
MGN105 |
| Course Title |
Computers for communication |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-105 Communication Theroies
(3) Credit Hours
This course aims to introduce students to modern and contemporary media theories and how to apply them in media studies. It covers traditional media theories and their evolution, as well as modern and contemporary theories and their applications in various media fields through scientific studies and research related to the media sector.
| Course Code |
MGN-105 |
| Course Title |
Communication Theroies |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to modern and contemporary media theories and how to apply them in media studies. It covers traditional media theories and their evolution, as well as modern and contemporary theories and their applications in various media fields through scientific studies and research related to the media sector.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN106 Research Methods
(3) Credit Hours
It is a three credit course that examines a specialized branch of social sciences research. This course provides students with knowledge and mentality skill. The course is intended to serve as a foundation for other courses in our Communication Studies program and as a stepping stone into senior level research. In this course, you will learn about the basic tenets of the scientific method, including an exploration of its two major branches: quantitative and qualitative research. You will also encounter a discussion of the ethics of research and will learn about sampling, content analysis, survey methods, longitudinal research, and experimental research.
| Course Code |
MGN106 |
| Course Title |
Research Methods |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
It is a three credit course that examines a specialized branch of social sciences research. This course provides students with knowledge and mentality skill. The course is intended to serve as a foundation for other courses in our Communication Studies program and as a stepping stone into senior level research. In this course, you will learn about the basic tenets of the scientific method, including an exploration of its two major branches: quantitative and qualitative research. You will also encounter a discussion of the ethics of research and will learn about sampling, content analysis, survey methods, longitudinal research, and experimental research.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN-106 Research Methods
(3) Credit Hours
This course aims to introduce students to the scientific and methodological approach in academic research, particularly in the field of media studies and other interdisciplinary studies within the social sciences that relate to media in its various forms, whether traditional [print journalism, radio, television, public relations, and advertising] or new media. The course also covers research methodologies, study populations, types of samples, data collection tools, and methods of statistical data analysis.
| Course Code |
MGN-106 |
| Course Title |
Research Methods |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the scientific and methodological approach in academic research, particularly in the field of media studies and other interdisciplinary studies within the social sciences that relate to media in its various forms, whether traditional [print journalism, radio, television, public relations, and advertising] or new media. The course also covers research methodologies, study populations, types of samples, data collection tools, and methods of statistical data analysis.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN107 Communication Theories
(3) Credit Hours
It is a three credit course that is intended to provide students with a grounding in the field of communication studies, a relatively new interdisciplinary field that draws many of its theoretical ideas about human communication from psychology, sociology, cultural studies, linguistics, philosophy, and literary studies. The course focuses on developing notions of mass communication in the twentieth century and debates in the field.
| Course Code |
MGN107 |
| Course Title |
Communication Theories |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
It is a three credit course that is intended to provide students with a grounding in the field of communication studies, a relatively new interdisciplinary field that draws many of its theoretical ideas about human communication from psychology, sociology, cultural studies, linguistics, philosophy, and literary studies. The course focuses on developing notions of mass communication in the twentieth century and debates in the field. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-107 Arabic Mass Media
(3) Credit Hours
This course aims to introduce students to the media operating in the Arab region, its origins and development, and the developmental role of Arab media. It includes an overview of media, such as the emergence and evolution of journalism, the emergence and evolution of radio, the emergence and evolution of television, the emergence of cinema, the internet, and websites.
| Course Code |
MGN-107 |
| Course Title |
Arabic Mass Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the media operating in the Arab region, its origins and development, and the developmental role of Arab media. It includes an overview of media, such as the emergence and evolution of journalism, the emergence and evolution of radio, the emergence and evolution of television, the emergence of cinema, the internet, and websites.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN108 Media Psychology
(3) Credit Hours
Examines psychology as an empirical science; biological and social bases of behavior; scientific principles of psychology in perception, learning, motivation, intelligence, and personality.
| Course Code |
MGN108 |
| Course Title |
Media Psychology |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Examines psychology as an empirical science; biological and social bases of behavior; scientific principles of psychology in perception, learning, motivation, intelligence, and personality. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-108 Introduction to Psychology
(3) Credit Hours
This course aims to familiarize students with psychological approaches and theories regarding how media interacts with the audience and how the audience interacts with media. In this context, the course addresses the psychological approaches of the audience, the psychological approaches of the media, and the psychological approaches used in media messages.
| Course Code |
MGN-108 |
| Course Title |
Introduction to Psychology |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to familiarize students with psychological approaches and theories regarding how media interacts with the audience and how the audience interacts with media. In this context, the course addresses the psychological approaches of the audience, the psychological approaches of the media, and the psychological approaches used in media messages.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN109 Media Sociology
(3) Credit Hours
Various theories and sociology schools of thought will be considered relating to the field of mass communication, particularly in the following areas: sociology, economics, education, psychology, politics and government, cultural systems and human behavior. This will include a study of innovative approaches towards mass communication and the adoption of the latest technologies being used at the present time and how they are being assimilated into Arab culture.
| Course Code |
MGN109 |
| Course Title |
Media Sociology |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Various theories and sociology schools of thought will be considered relating to the field of mass communication, particularly in the following areas: sociology, economics, education, psychology, politics and government, cultural systems and human behavior. This will include a study of innovative approaches towards mass communication and the adoption of the latest technologies being used at the present time and how they are being assimilated into Arab culture. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-109 Introductionto Social Media
(3) Credit Hours
This course aims to introduce students to the social approaches to media, in light of its discussion of social theories of media and theories explaining violence and social development.
| Course Code |
MGN-109 |
| Course Title |
Introductionto Social Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the social approaches to media, in light of its discussion of social theories of media and theories explaining violence and social development.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN110 Introduction to Politics
(3) Credit Hours
An introductory course designed to give the student a well-rounded foundation in politics and provide students with general knowledge about the politics in the Arabic region internally & externally.
| Course Code |
MGN110 |
| Course Title |
Introduction to Politics |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
An introductory course designed to give the student a well-rounded foundation in politics and provide students with general knowledge about the politics in the Arabic region internally & externally. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-110 Introduction to Politics and International Relations
(3) Credit Hours
This course aims to introduce students to political science, its dimensions, tools, and requirements. In this regard, it covers the laws of political science, its essence, theories related to political action, the relationship of political science with other social sciences, research methodologies in political knowledge, the concept of the state, its origins, types, functions, and international relations.
| Course Code |
MGN-110 |
| Course Title |
Introduction to Politics and International Relations |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to political science, its dimensions, tools, and requirements. In this regard, it covers the laws of political science, its essence, theories related to political action, the relationship of political science with other social sciences, research methodologies in political knowledge, the concept of the state, its origins, types, functions, and international relations.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN111 Introduction to Economics
(3) Credit Hours
Introduction to the prevailing patterns of world economic institutions, the theory of income, employment and investment in the national economy and public policies that affect them.
| Course Code |
MGN111 |
| Course Title |
Introduction to Economics |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Introduction to the prevailing patterns of world economic institutions, the theory of income, employment and investment in the national economy and public policies that affect them. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-111 Introduction to Economics
(3) Credit Hours
The course aims to introduce students to the economics of media and the concept of economic terminology related to media, as well as the connection between media and the Arab economic system. It will also address how media institutions are financed, the financial returns to those institutions, and discuss the impact of technological development on the economics of media through social media, satellite channels, and more, in addition to marketing strategies for these media institutions.
| Course Code |
MGN-111 |
| Course Title |
Introduction to Economics |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course aims to introduce students to the economics of media and the concept of economic terminology related to media, as well as the connection between media and the Arab economic system. It will also address how media institutions are financed, the financial returns to those institutions, and discuss the impact of technological development on the economics of media through social media, satellite channels, and more, in addition to marketing strategies for these media institutions.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN112 Human Rights
(3) Credit Hours
The course provides students with a thorough background for understanding how the term 'human rights' can both support particular political agendas and also frame objective legal investigations.
| Course Code |
MGN112 |
| Course Title |
Human Rights |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course provides students with a thorough background for understanding how the term 'human rights' can both support particular political agendas and also frame objective legal investigations. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-112 Human Rights
(3) Credit Hours
In this course, students will learn about the framework of the United Nations and the systems and organizations working in the field of human rights. The course will also cover potential violations and available remedies, as well as protective measures being implemented. This material provides a platform for knowledge where students can understand and critique international human rights legislation and rule
| Course Code |
MGN-112 |
| Course Title |
Human Rights |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
In this course, students will learn about the framework of the United Nations and the systems and organizations working in the field of human rights. The course will also cover potential violations and available remedies, as well as protective measures being implemented. This material provides a platform for knowledge where students can understand and critique international human rights legislation and rule
|
| Course Objectives |
|
| Course Outcomes |
|
MGN113 Political Geography
(3) Credit Hours
This course is designed to give students awareness about the political geography and its impact, and how it affects the politics and government & economics in each country.
| Course Code |
MGN113 |
| Course Title |
Political Geography |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course is designed to give students awareness about the political geography and its impact, and how it affects the politics and government & economics in each country. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-113 Critical Thinking
(3) Credit Hours
This course aims to enable students to develop an analytical appreciation of concepts and provide them with the fundamentals of critical thinking. It focuses on equipping students with the skills to think, analyze, teach, and engage in learning processes to discover strategies best suited for fostering clear and rational management. Critical thinking plays a vital role in evaluating new ideas and selecting the most effective ones to arrive at a creative solution to a problem that involves more than just the generation of new ideas.
| Course Code |
MGN-113 |
| Course Title |
Critical Thinking |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to enable students to develop an analytical appreciation of concepts and provide them with the fundamentals of critical thinking. It focuses on equipping students with the skills to think, analyze, teach, and engage in learning processes to discover strategies best suited for fostering clear and rational management. Critical thinking plays a vital role in evaluating new ideas and selecting the most effective ones to arrive at a creative solution to a problem that involves more than just the generation of new ideas. |
| Course Objectives |
|
| Course Outcomes |
|
MGN114 Critical Thinking
(3) Credit Hours
Critical Thinking is an introductory course that aims to provide students with the critical tools of media contents by analyzing the content of media critically. The course develops the skills of students in analyzing articles in the press and programs in electronic media (Radio-TV-Internet) by using the network analysis methods. Students will be introduced to effective reasoning and improve their cognitive skills. By the end of the course, students are expected to become more sophisticated readers of media contents.
| Course Code |
MGN114 |
| Course Title |
Critical Thinking |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Critical Thinking is an introductory course that aims to provide students with the critical tools of media contents by analyzing the content of media critically. The course develops the skills of students in analyzing articles in the press and programs in electronic media (Radio-TV-Internet) by using the network analysis methods. Students will be introduced to effective reasoning and improve their cognitive skills. By the end of the course, students are expected to become more sophisticated readers of media contents. |
| Course Objectives |
|
| Course Outcomes |
|
MGN-114 Introduction to Cinema
(3) Credit Hours
This course aims to equip students with the foundational skills for cinematic work through the various stages of production, such as scriptwriting, directorial scripting, and understanding the roles of the film crew, including the screenwriter, director, cinematographer, lighting director, producer, location manager, and others.
| Course Code |
MGN-114 |
| Course Title |
Introduction to Cinema |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with the foundational skills for cinematic work through the various stages of production, such as scriptwriting, directorial scripting, and understanding the roles of the film crew, including the screenwriter, director, cinematographer, lighting director, producer, location manager, and others.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN115 Media Laws and Ethics
(3) Credit Hours
This course aims to acquaint students with the basic knowledge of the legislations that manage journalism such as organizing work of the media as well as the function of journalists and media specialists.
The course deals with defining the freedom of the media, its dimensions and the regulations of the right to access information, and knowledge, and to express philosophical ideas, and theories. The course also deals with regional and international decisions on freedom of information and contacts and the right to access knowledge and to express ideas freely. Moreover, the course deals with the legal frameworks of how media information is advertised and published in the various types of media.
| Course Code |
MGN115 |
| Course Title |
Media Laws and Ethics |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims to acquaint students with the basic knowledge of the legislations that manage journalism such as organizing work of the media as well as the function of journalists and media specialists.
The course deals with defining the freedom of the media, its dimensions and the regulations of the right to access information, and knowledge, and to express philosophical ideas, and theories. The course also deals with regional and international decisions on freedom of information and contacts and the right to access knowledge and to express ideas freely. Moreover, the course deals with the legal frameworks of how media information is advertised and published in the various types of media.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN-115 Computer for Communication
(3) Credit Hours
This course aims to introduce students to the methodology of utilizing computer programs and their relevance to the field of media. It focuses on how to use computers in writing, designing advertisements and posters, as well as working with images and graphics. The course also provides training on using search engines and databases for research purposes and explores the effective use of the internet to benefit professionals in the media industry.
| Course Code |
MGN-115 |
| Course Title |
Computer for Communication |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the methodology of utilizing computer programs and their relevance to the field of media. It focuses on how to use computers in writing, designing advertisements and posters, as well as working with images and graphics. The course also provides training on using search engines and databases for research purposes and explores the effective use of the internet to benefit professionals in the media industry.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN116 Introduction to Journalism
(3) Credit Hours
This course aims to acquaint students with the basic knowledge of the legislations that govern journalism as a mass media, a vocation, and as an industry, in addition to keeping abreast of the inception of newspapers and the growth of the media in Egypt, in the Arab countries, and in the outside world.
The course deals with the various introductions to understanding journalism including editors, the internal organization of the journal, and the stages needed to produce a journal. It also deals with the technological developments in the process of producing printed material up to electronic newspapers on the Internet. The roles played by the media in the community, as well as the legal and legislation frameworks which govern their work and the moral principles of journalism are also taught.
The course also aims to make students acquire skills and experiences associated with the creative and productive aspects of journalism, including styles of writing journalist reports, editing, manual drawings, photography and page designing.
| Course Code |
MGN116 |
| Course Title |
Introduction to Journalism |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims to acquaint students with the basic knowledge of the legislations that govern journalism as a mass media, a vocation, and as an industry, in addition to keeping abreast of the inception of newspapers and the growth of the media in Egypt, in the Arab countries, and in the outside world.
The course deals with the various introductions to understanding journalism including editors, the internal organization of the journal, and the stages needed to produce a journal. It also deals with the technological developments in the process of producing printed material up to electronic newspapers on the Internet. The roles played by the media in the community, as well as the legal and legislation frameworks which govern their work and the moral principles of journalism are also taught.
The course also aims to make students acquire skills and experiences associated with the creative and productive aspects of journalism, including styles of writing journalist reports, editing, manual drawings, photography and page designing.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN-116 Art of Music
(3) Credit Hours
This course aims to introduce the principles of music in a clear and accessible way by explaining the nature of sound and the difference between sounds and music. It also covers the study of rhythm, tempo, sound dynamics, and the construction of scales. Additionally, the course defines melody, harmony, and musical structures, along with their key types. It further aims to familiarize students with musical instruments, their categories, and characteristics, ultimately helping students develop the ability to read musical notation.
| Course Code |
MGN-116 |
| Course Title |
Art of Music |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce the principles of music in a clear and accessible way by explaining the nature of sound and the difference between sounds and music. It also covers the study of rhythm, tempo, sound dynamics, and the construction of scales. Additionally, the course defines melody, harmony, and musical structures, along with their key types. It further aims to familiarize students with musical instruments, their categories, and characteristics, ultimately helping students develop the ability to read musical notation.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN117 Introduction to the Cinema
(3) Credit Hours
This course aims to acquaint students with the cinema or the production of movies as an industry and a creative operation and an economic activity with its administrative and organizational dimensions. Other matters studied are the inception of the cinema and thestagesof development it went through in the Arab world and outside. Discussion also covers its legislative and moral aspects in addition to the type of censorship implemented in some countries around the world.
The course, too, discusses the dimensions of cinematic industry, its production steps, and the creative steps in the process of production.
| Course Code |
MGN117 |
| Course Title |
Introduction to the Cinema |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims to acquaint students with the cinema or the production of movies as an industry and a creative operation and an economic activity with its administrative and organizational dimensions. Other matters studied are the inception of the cinema and thestagesof development it went through in the Arab world and outside. Discussion also covers its legislative and moral aspects in addition to the type of censorship implemented in some countries around the world.
The course, too, discusses the dimensions of cinematic industry, its production steps, and the creative steps in the process of production.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN-117 History of Science and Knowledge
(3) Credit Hours
This course aims to familiarize students with the history and development of sciences globally and within the Arab world. It also introduces the history and evolution of social sciences, of which media studies are a part.
| Course Code |
MGN-117 |
| Course Title |
History of Science and Knowledge |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to familiarize students with the history and development of sciences globally and within the Arab world. It also introduces the history and evolution of social sciences, of which media studies are a part.
|
| Course Objectives |
|
| Course Outcomes |
|
MGN-118 Introduction to Fine Arts
(3) Credit Hours
This course aims to introduce students to the principles of sculpture, drawing, and painting, in addition to applied arts rich in creativity and aesthetic forms, such as printmaking, ceramics, and engraving. The course also seeks to teach students how to express human emotions and embody them in works that achieve beauty and provide visual enjoyment for the viewer.
| Course Code |
MGN-118 |
| Course Title |
Introduction to Fine Arts |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the principles of sculpture, drawing, and painting, in addition to applied arts rich in creativity and aesthetic forms, such as printmaking, ceramics, and engraving. The course also seeks to teach students how to express human emotions and embody them in works that achieve beauty and provide visual enjoyment for the viewer.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT201 Media Topics in English
(3) Credit Hours
This course aims to introduce students to the skills of writing for radio and television in a foreign language, enabling them to work and understand the techniques and terminology in another language. This aligns with the current demands of the job market in the era of open skies and the efforts of Arab countries to direct programs and channels that convey their ideas in the languages of the countries to which Arab products are exported. This allows for international engagement with our issues and a better understanding of our cultures on a global scale, while also reinforcing students' sense of identity and the value of media production in other languages.
| Course Code |
MRT201 |
| Course Title |
Media Topics in English |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the skills of writing for radio and television in a foreign language, enabling them to work and understand the techniques and terminology in another language. This aligns with the current demands of the job market in the era of open skies and the efforts of Arab countries to direct programs and channels that convey their ideas in the languages of the countries to which Arab products are exported. This allows for international engagement with our issues and a better understanding of our cultures on a global scale, while also reinforcing students' sense of identity and the value of media production in other languages.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT202 Television Shooting and Lighting
(3) Credit Hours
This course aims to introduce students to television camera skills, the uses and types of lighting, and the key lighting requirements for illuminating the frame, which is one of the fundamentals of television cinematography. It also covers camera placement within the studio, camera angles, and the types of lenses. Additionally, the course explores the nature of the television studio according to different broadcast types and provides practical applications using television cameras, closed-circuit systems, and video broadcasting. It also addresses how to coordinate with other elements during filming, such as sound, set design, and other procedures and components necessary to deliver the final production.
| Course Code |
MRT202 |
| Course Title |
Television Shooting and Lighting |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to television camera skills, the uses and types of lighting, and the key lighting requirements for illuminating the frame, which is one of the fundamentals of television cinematography. It also covers camera placement within the studio, camera angles, and the types of lenses. Additionally, the course explores the nature of the television studio according to different broadcast types and provides practical applications using television cameras, closed-circuit systems, and video broadcasting. It also addresses how to coordinate with other elements during filming, such as sound, set design, and other procedures and components necessary to deliver the final production.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT203 Phonetics & Announcement
() Credit Hours
This course aims to introduce students to the qualities of a successful presenter in terms of preparation, performance, delivery, and control over their work and what they present to the listener and viewer. Students will be trained in television presenting and how to interact with the camera and microphone, both in the newsroom and on location. The course covers television delivery, the difference between it and public speaking, interviews, types of interviews, the art of conducting interviews, and crafting questions. It also focuses on the role of the interviewer, spontaneity, and quick thinking in managing a dialogue.
| Course Code |
MRT203 |
| Course Title |
Phonetics & Announcement |
| Pre-requisite |
|
| Credit Hours |
|
| Course Description |
This course aims to introduce students to the qualities of a successful presenter in terms of preparation, performance, delivery, and control over their work and what they present to the listener and viewer. Students will be trained in television presenting and how to interact with the camera and microphone, both in the newsroom and on location. The course covers television delivery, the difference between it and public speaking, interviews, types of interviews, the art of conducting interviews, and crafting questions. It also focuses on the role of the interviewer, spontaneity, and quick thinking in managing a dialogue.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT204 Public Opinion
(3) Credit Hours
This course aims to introduce students to the concept of public opinion, its origins, development, and characteristics, as well as the behavioral aspects of public opinion and its various types. It also covers the measurement of public opinion and the challenges faced in developing countries. Finally, the course explores the different types of public opinion research and the tools used to measure it.
| Course Code |
MRT204 |
| Course Title |
Public Opinion |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of public opinion, its origins, development, and characteristics, as well as the behavioral aspects of public opinion and its various types. It also covers the measurement of public opinion and the challenges faced in developing countries. Finally, the course explores the different types of public opinion research and the tools used to measure it.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT205 Introduction to Electronic Montage
(3) Credit Hours
This course aims to introduce students to editing in radio production and its foundational principles, as well as the rules of linear and non-linear editing, the tools used, and the characteristics that a successful editor should possess. Students will also engage in practical training with a series of applications to become proficient in the most commonly used editing software.
| Course Code |
MRT205 |
| Course Title |
Introduction to Electronic Montage |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to editing in radio production and its foundational principles, as well as the rules of linear and non-linear editing, the tools used, and the characteristics that a successful editor should possess. Students will also engage in practical training with a series of applications to become proficient in the most commonly used editing software.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT206 Broadcasting Organization Management
(3) Credit Hours
This course aims to introduce students to the elements of the administrative process in broadcasting institutions, including planning, organization, leadership, monitoring, and evaluation, as well as their importance. It will also explore the organizational structure of radio and television worldwide, including in Arab countries and Egypt. Additionally, the course will cover the scientific foundations of planning in broadcasting institutions, defining planning, its components, characteristics, challenges, and the essentials of media planning, including research, training, and central authority.
| Course Code |
MRT206 |
| Course Title |
Broadcasting Organization Management |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the elements of the administrative process in broadcasting institutions, including planning, organization, leadership, monitoring, and evaluation, as well as their importance. It will also explore the organizational structure of radio and television worldwide, including in Arab countries and Egypt. Additionally, the course will cover the scientific foundations of planning in broadcasting institutions, defining planning, its components, characteristics, challenges, and the essentials of media planning, including research, training, and central authority.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT207 Documentary Cinema
(3) Credit Hours
This course aims to introduce students to documentary films, including their characteristics, types, and requirements. It will also cover the history of documentary cinema, highlighting the key developments and differences that have occurred throughout its various stages. Additionally, students will learn the fundamentals of producing and creating documentary films.
| Course Code |
MRT207 |
| Course Title |
Documentary Cinema |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to documentary films, including their characteristics, types, and requirements. It will also cover the history of documentary cinema, highlighting the key developments and differences that have occurred throughout its various stages. Additionally, students will learn the fundamentals of producing and creating documentary films.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT301 Preparation and Program Announcement
(3) Credit Hours
This course aims to study radio and television presentation, as well as program preparation for both mediums. It will cover the fundamentals and steps involved in these initial stages of program production to enable students to prepare and present a comprehensive radio and television program. This will be achieved through practical application and training in the department's studio, allowing students to gain hands-on experience in preparing and presenting specific program formats.
| Course Code |
MRT301 |
| Course Title |
Preparation and Program Announcement |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to study radio and television presentation, as well as program preparation for both mediums. It will cover the fundamentals and steps involved in these initial stages of program production to enable students to prepare and present a comprehensive radio and television program. This will be achieved through practical application and training in the department's studio, allowing students to gain hands-on experience in preparing and presenting specific program formats.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT302 Specialiazed Broadcasting
(3) Credit Hours
This course is considered a foundational subject in the Department of Radio and Television, as it addresses the history of broadcasting, its evolution, and the stages it has undergone to the present day. It provides students with a wealth of information about the media field, specifically radio, serving as a cornerstone for their studies in other subjects. The course also focuses on specialized channels, their origins, and history, emphasizing the importance of studying the audience to understand their needs and desires. This understanding is essential for producing programs that satisfy those needs, which will be applied through the execution of examples of these programs in other courses.
| Course Code |
MRT302 |
| Course Title |
Specialiazed Broadcasting |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course is considered a foundational subject in the Department of Radio and Television, as it addresses the history of broadcasting, its evolution, and the stages it has undergone to the present day. It provides students with a wealth of information about the media field, specifically radio, serving as a cornerstone for their studies in other subjects. The course also focuses on specialized channels, their origins, and history, emphasizing the importance of studying the audience to understand their needs and desires. This understanding is essential for producing programs that satisfy those needs, which will be applied through the execution of examples of these programs in other courses.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT303 Graphic Design
(3) Credit Hours
This course introduces students to graphic design as a communication process that encompasses visual communications and their presentation methods. It explores the various techniques used to create and combine symbols, images, and words to develop a visual representation of ideas. The course views graphic design as a creative activity undertaken by a designer or a team of designers at the request of a client or customer. It emphasizes collaboration with a range of producers (such as printers, programmers, directors, etc.) to convey a specific message (or set of messages) to the target audience, utilizing techniques like typography, visual arts, and page layout to achieve the final result.
| Course Code |
MRT303 |
| Course Title |
Graphic Design |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course introduces students to graphic design as a communication process that encompasses visual communications and their presentation methods. It explores the various techniques used to create and combine symbols, images, and words to develop a visual representation of ideas. The course views graphic design as a creative activity undertaken by a designer or a team of designers at the request of a client or customer. It emphasizes collaboration with a range of producers (such as printers, programmers, directors, etc.) to convey a specific message (or set of messages) to the target audience, utilizing techniques like typography, visual arts, and page layout to achieve the final result.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT304 Writing for Radio and TV
(3) Credit Hours
This course aims to introduce students to the skills of writing for radio and television by providing an in-depth understanding of the language of broadcasting and television, program development, and audience analysis. Students will study audience types and needs and learn how to write radio and television scripts according to various program formats, including talk shows, discussion programs, investigative programs, radio or television magazines, documentaries, educational programs, variety shows, music programs, competitions, and speech-based programs. The course will also include practical examples and applications to reinforce learning.
| Course Code |
MRT304 |
| Course Title |
Writing for Radio and TV |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the skills of writing for radio and television by providing an in-depth understanding of the language of broadcasting and television, program development, and audience analysis. Students will study audience types and needs and learn how to write radio and television scripts according to various program formats, including talk shows, discussion programs, investigative programs, radio or television magazines, documentaries, educational programs, variety shows, music programs, competitions, and speech-based programs. The course will also include practical examples and applications to reinforce learning.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT305 Radio and TV Directing
(3) Credit Hours
This course aims to study the scientific foundations of radio and television directing to enhance students' skills in directing various radio and television programs and formats. It will cover the different stages of program production, from the initial idea and script development to preparing the program for television broadcasting. The objective is to deepen students' understanding of the creative and artistic perspectives essential for the work of a television director.
| Course Code |
MRT305 |
| Course Title |
Radio and TV Directing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to study the scientific foundations of radio and television directing to enhance students' skills in directing various radio and television programs and formats. It will cover the different stages of program production, from the initial idea and script development to preparing the program for television broadcasting. The objective is to deepen students' understanding of the creative and artistic perspectives essential for the work of a television director.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT306 News and News Program
(3) Credit Hours
This course aims to introduce students to the skills of writing news for radio and television by providing an in-depth understanding of the language of broadcasting and television. It focuses on building news programs, producing news bulletins, news interviews, and debates. Additionally, the course covers the use of portable ENG cameras for news production and the operation of outside broadcasting vehicles and satellite news gathering (SNG) systems.
| Course Code |
MRT306 |
| Course Title |
News and News Program |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the skills of writing news for radio and television by providing an in-depth understanding of the language of broadcasting and television. It focuses on building news programs, producing news bulletins, news interviews, and debates. Additionally, the course covers the use of portable ENG cameras for news production and the operation of outside broadcasting vehicles and satellite news gathering (SNG) systems.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT307 Media Documentation
(3) Credit Hours
This course aims to introduce students to the concept of media documentation, its various characteristics, and its significance. It will explore global interest in the media documentation process and present its essential components, interpreting them within the framework of information technology and its evolution. The course also aims to help students understand the impact of this technology on media professionals, highlighting the importance of the media documentation process. The documentation carried out within different media institutions—whether print, audio, or visual—is considered a fundamental step in preserving vital documents that can be beneficial in various aspects of life.
| Course Code |
MRT307 |
| Course Title |
Media Documentation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of media documentation, its various characteristics, and its significance. It will explore global interest in the media documentation process and present its essential components, interpreting them within the framework of information technology and its evolution. The course also aims to help students understand the impact of this technology on media professionals, highlighting the importance of the media documentation process. The documentation carried out within different media institutions—whether print, audio, or visual—is considered a fundamental step in preserving vital documents that can be beneficial in various aspects of life.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT308 Media Criticism
(3) Credit Hours
This course aims to introduce the foundations of artistic and literary creativity, exploring various creative forms in several artistic fields, including literature, theater, cinema, and visual arts. It seeks to equip students with the skills and experience needed for writing critical analyses of artistic works in a professional manner, thereby preparing them for roles in the art criticism departments of media institutions. The course also aims to deepen students' understanding of different artistic program formats, allowing them to comprehend and compare them effectively. Ultimately, the course focuses on teaching students the methods of artistic appreciation and the principles of critique for cinematic and television works in a scientifically grounded manner.
| Course Code |
MRT308 |
| Course Title |
Media Criticism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce the foundations of artistic and literary creativity, exploring various creative forms in several artistic fields, including literature, theater, cinema, and visual arts. It seeks to equip students with the skills and experience needed for writing critical analyses of artistic works in a professional manner, thereby preparing them for roles in the art criticism departments of media institutions. The course also aims to deepen students' understanding of different artistic program formats, allowing them to comprehend and compare them effectively. Ultimately, the course focuses on teaching students the methods of artistic appreciation and the principles of critique for cinematic and television works in a scientifically grounded manner.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT309 Electronic Montage Advanced for TV
(3) Credit Hours
This course aims to empower students to execute a complete edit of a radio, television, or film production. Editing is an art that relies on the selection and arrangement of scenes and their duration, transforming them into a specific, meaningful message. It is essential to inform students that the role of an editor (the person who conducts the editing) is based on their experience, artistic sensibility, general culture, and ability to reconstruct scenes and events through cutting, pasting, rearranging, and timing the events, ultimately creating programs with a deliberate narrative directed at the audience.
| Course Code |
MRT309 |
| Course Title |
Electronic Montage Advanced for TV |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to empower students to execute a complete edit of a radio, television, or film production. Editing is an art that relies on the selection and arrangement of scenes and their duration, transforming them into a specific, meaningful message. It is essential to inform students that the role of an editor (the person who conducts the editing) is based on their experience, artistic sensibility, general culture, and ability to reconstruct scenes and events through cutting, pasting, rearranging, and timing the events, ultimately creating programs with a deliberate narrative directed at the audience.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT310 TV Workshop Training
(3) Credit Hours
The workshop course is closely related to the curricula and content of other courses, as it serves as the practical component of what is studied in those subjects. It is considered one of the courses that emphasize practical skills over theoretical content. This course provides students with the opportunity to implement various programs and gain hands-on experience in the field of radio and television.
| Course Code |
MRT310 |
| Course Title |
TV Workshop Training |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The workshop course is closely related to the curricula and content of other courses, as it serves as the practical component of what is studied in those subjects. It is considered one of the courses that emphasize practical skills over theoretical content. This course provides students with the opportunity to implement various programs and gain hands-on experience in the field of radio and television.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT311 Viewers Research
(3) Credit Hours
This course aims to introduce students to the monitoring and evaluation of media products through audience research as a preliminary step towards specialized methodological studies in this field. It covers understanding media effects, data collection methods, experimental studies, data analysis, and applications, as well as presenting final reports. This serves as an objective approach to measuring the significance of programs presented to the audience and assessing public opinion in this area.
| Course Code |
MRT311 |
| Course Title |
Viewers Research |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the monitoring and evaluation of media products through audience research as a preliminary step towards specialized methodological studies in this field. It covers understanding media effects, data collection methods, experimental studies, data analysis, and applications, as well as presenting final reports. This serves as an objective approach to measuring the significance of programs presented to the audience and assessing public opinion in this area.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT312 Electronic Montage Advanced for Radio
(3) Credit Hours
This course aims to enable students to execute a complete edit of a radio production. Editing is an art that relies on the selection and arrangement of scenes and their durations, transforming them into a specific, meaningful message. It is essential to inform students that the role of an editor (the person who conducts the editing) is based on their experience, artistic sensibility, general culture, and ability to reconstruct scenes and events through cutting, pasting, rearranging, and timing. Ultimately, this process results in programs with a deliberate narrative directed at the audience.
| Course Code |
MRT312 |
| Course Title |
Electronic Montage Advanced for Radio |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to enable students to execute a complete edit of a radio production. Editing is an art that relies on the selection and arrangement of scenes and their durations, transforming them into a specific, meaningful message. It is essential to inform students that the role of an editor (the person who conducts the editing) is based on their experience, artistic sensibility, general culture, and ability to reconstruct scenes and events through cutting, pasting, rearranging, and timing. Ultimately, this process results in programs with a deliberate narrative directed at the audience.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT313 Radio Workshop Training
(3) Credit Hours
This course aims to establish the concept of training among students as a practical reality. This will be achieved through spending a period in workshops at a radio or television station, allowing them to practice work and acquire broadcasting and television skills and experiences. Students will follow a training program with a schedule for implementing the training plan, under the supervision of both the department and the training organization.
| Course Code |
MRT313 |
| Course Title |
Radio Workshop Training |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to establish the concept of training among students as a practical reality. This will be achieved through spending a period in workshops at a radio or television station, allowing them to practice work and acquire broadcasting and television skills and experiences. Students will follow a training program with a schedule for implementing the training plan, under the supervision of both the department and the training organization.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT314 Audience Research
(3) Credit Hours
This course aims to introduce students to the monitoring and evaluation of media products through audience research as a preliminary step for specialized methodological studies in this field. It covers understanding media effects, data collection methods, experimental studies, data analysis, and applications. Additionally, it emphasizes the presentation of final reports as an objective approach to measuring the significance of programs presented to the audience and assessing public opinion in this area.
| Course Code |
MRT314 |
| Course Title |
Audience Research |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the monitoring and evaluation of media products through audience research as a preliminary step for specialized methodological studies in this field. It covers understanding media effects, data collection methods, experimental studies, data analysis, and applications. Additionally, it emphasizes the presentation of final reports as an objective approach to measuring the significance of programs presented to the audience and assessing public opinion in this area.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT401 Internatinal Broadcasting
() Credit Hours
This course aims to help students build an understanding of the business aspects and culture of global broadcasting and news institutions, as well as the dynamic interactions in crisis areas among news producers, relief organizations, policymakers, and the audience affected directly by the crisis.
| Course Code |
MRT401 |
| Course Title |
Internatinal Broadcasting |
| Pre-requisite |
|
| Credit Hours |
|
| Course Description |
This course aims to help students build an understanding of the business aspects and culture of global broadcasting and news institutions, as well as the dynamic interactions in crisis areas among news producers, relief organizations, policymakers, and the audience affected directly by the crisis.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT402 Advertising in Radio and TV
(3) Credit Hours
This course aims to enable students to analyze advertising and understand its stages leading to the final production of advertisements in radio and television. It will cover the different forms and types of advertising and the methods of producing them, with the goal of enhancing students' cognitive and professional skills.
| Course Code |
MRT402 |
| Course Title |
Advertising in Radio and TV |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to enable students to analyze advertising and understand its stages leading to the final production of advertisements in radio and television. It will cover the different forms and types of advertising and the methods of producing them, with the goal of enhancing students' cognitive and professional skills.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT403 virtual Studio
(3) Credit Hours
This course aims to introduce students to the skills of using multimedia in a virtual studio, focusing on how to animate a television camera using multimedia software like MAYA. It will also cover the fundamentals of lighting and shadow, character creation using computers with the "Poser 5" program, an introduction to character animation, and basics of artificial lighting for characters. Additionally, the course will explore design in the realm of imaginary virtual reality through 3D design and character animation.
| Course Code |
MRT403 |
| Course Title |
virtual Studio |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the skills of using multimedia in a virtual studio, focusing on how to animate a television camera using multimedia software like MAYA. It will also cover the fundamentals of lighting and shadow, character creation using computers with the "Poser 5" program, an introduction to character animation, and basics of artificial lighting for characters. Additionally, the course will explore design in the realm of imaginary virtual reality through 3D design and character animation.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT404 Translation
(3) Credit Hours
This course aims to equip students with media translation skills, helping them understand the nature of media translation along with its principles and foundations. Students will engage in practical media translation exercises using real-life examples. The course also focuses on enhancing students' cognitive, general, and professional skills.
| Course Code |
MRT404 |
| Course Title |
Translation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with media translation skills, helping them understand the nature of media translation along with its principles and foundations. Students will engage in practical media translation exercises using real-life examples. The course also focuses on enhancing students' cognitive, general, and professional skills.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT405 Art Directing
(3) Credit Hours
This course aims to study digital design software such as Photoshop, Illustrator, as well as web page design, website creation, and television advertisement production. Students will explore contemporary trends in graphic design used in producing television advertisements, along with the skills required in various fields of graphic design across different media platforms.
| Course Code |
MRT405 |
| Course Title |
Art Directing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to study digital design software such as Photoshop, Illustrator, as well as web page design, website creation, and television advertisement production. Students will explore contemporary trends in graphic design used in producing television advertisements, along with the skills required in various fields of graphic design across different media platforms.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT406 New Media
(3) Credit Hours
This course aims to introduce students to modern communication and media technologies used in radio and television. It focuses on enhancing students' general and professional skills while providing them with information about the significance of communication technology in the media field. Students will study all developments in media and their relationship with the evolution of communication methods through online platforms. Additionally, the course will teach students how to connect communication technology and multimedia with culture and media, emphasizing both theoretical and practical dimensions.
| Course Code |
MRT406 |
| Course Title |
New Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to modern communication and media technologies used in radio and television. It focuses on enhancing students' general and professional skills while providing them with information about the significance of communication technology in the media field. Students will study all developments in media and their relationship with the evolution of communication methods through online platforms. Additionally, the course will teach students how to connect communication technology and multimedia with culture and media, emphasizing both theoretical and practical dimensions.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT407 Drama in Radio and TV
(3) Credit Hours
This course aims to introduce students to the concept of drama, its development, types, and the rules of dramatic structure in radio and television. It will cover the principles of selecting scripts for television and radio drama, how to build characters, and the progression of events—including rising action, climax, and falling action. Students will also learn about different dramatic structures, such as Aristotelian or traditional drama, modern dramatic structure, and the flashback technique. Additionally, the course will involve critiquing models of dramatic works in radio and television, enabling students to recognize various script types and analyze texts effectively.
| Course Code |
MRT407 |
| Course Title |
Drama in Radio and TV |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of drama, its development, types, and the rules of dramatic structure in radio and television. It will cover the principles of selecting scripts for television and radio drama, how to build characters, and the progression of events—including rising action, climax, and falling action. Students will also learn about different dramatic structures, such as Aristotelian or traditional drama, modern dramatic structure, and the flashback technique. Additionally, the course will involve critiquing models of dramatic works in radio and television, enabling students to recognize various script types and analyze texts effectively.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT408 Preparation and Program Announcement Advanced for TV
(3) Credit Hours
This course aims to define the characteristics of a successful presenter in terms of composition, performance, delivery, and control over their work and what they present to the audience. Students will practice television presentation and learn to handle the camera and microphone both in the news studio and outside. The course will cover the nuances of television delivery, distinguishing it from public speaking, as well as various types of interviews, the art of conducting interviews, and formulating questions. It will also focus on the role of the interviewer, emphasizing spontaneity and quick thinking in managing dialogues through intensive practical application.
| Course Code |
MRT408 |
| Course Title |
Preparation and Program Announcement Advanced for TV |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to define the characteristics of a successful presenter in terms of composition, performance, delivery, and control over their work and what they present to the audience. Students will practice television presentation and learn to handle the camera and microphone both in the news studio and outside. The course will cover the nuances of television delivery, distinguishing it from public speaking, as well as various types of interviews, the art of conducting interviews, and formulating questions. It will also focus on the role of the interviewer, emphasizing spontaneity and quick thinking in managing dialogues through intensive practical application.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT409 TV Directing Advanced
(3) Credit Hours
This course aims to study the scientific foundations of television directing to develop students' skills in directing various television programs and formats. It will explore the different stages of program production, starting from the initial idea and script development to preparing the program for television broadcast. The goal is to deepen students' understanding of the creative and artistic perspectives necessary for the role of a television director.
| Course Code |
MRT409 |
| Course Title |
TV Directing Advanced |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to study the scientific foundations of television directing to develop students' skills in directing various television programs and formats. It will explore the different stages of program production, starting from the initial idea and script development to preparing the program for television broadcast. The goal is to deepen students' understanding of the creative and artistic perspectives necessary for the role of a television director.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT410 TV Graduation Project
(3) Credit Hours
This course aims to empower students to produce a complete radio and television work. Each student will choose a concept and a format for a radio and television project that they will produce by applying all the stages of production and the theoretical materials they have studied.
| Course Code |
MRT410 |
| Course Title |
TV Graduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to empower students to produce a complete radio and television work. Each student will choose a concept and a format for a radio and television project that they will produce by applying all the stages of production and the theoretical materials they have studied.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT411 Preparation and Program Announcement Advanced for Radio
(3) Credit Hours
This course aims to familiarize students with the characteristics of a successful broadcaster in terms of composition, performance, delivery, and control over their work and what they present to the audience. Students will practice radio presentation and handling the microphone both in the newsroom and outside of it. The course covers aspects of broadcasting delivery, the differences between it and public speaking, types of interviews, the art of conducting interviews and formulating questions, the role of the interviewer, and the importance of spontaneity and quick thinking in managing dialogue, all through intensive practical application.
| Course Code |
MRT411 |
| Course Title |
Preparation and Program Announcement Advanced for Radio |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to familiarize students with the characteristics of a successful broadcaster in terms of composition, performance, delivery, and control over their work and what they present to the audience. Students will practice radio presentation and handling the microphone both in the newsroom and outside of it. The course covers aspects of broadcasting delivery, the differences between it and public speaking, types of interviews, the art of conducting interviews and formulating questions, the role of the interviewer, and the importance of spontaneity and quick thinking in managing dialogue, all through intensive practical application.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT412 Radio Directing Advanced
(3) Credit Hours
This course aims to study the scientific foundations of radio and television directing, contributing to the development of students' skills in directing various radio and television programs and formats. Students will learn about the stages of program production, starting from the idea and initial script, to preparing the program for broadcast. The course focuses on enhancing understanding of the creative and artistic visions required for the television director's role, enabling students to master directing techniques comprehensively.
| Course Code |
MRT412 |
| Course Title |
Radio Directing Advanced |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to study the scientific foundations of radio and television directing, contributing to the development of students' skills in directing various radio and television programs and formats. Students will learn about the stages of program production, starting from the idea and initial script, to preparing the program for broadcast. The course focuses on enhancing understanding of the creative and artistic visions required for the television director's role, enabling students to master directing techniques comprehensively.
|
| Course Objectives |
|
| Course Outcomes |
|
MRT413 Radio Graduation Project
(3) Credit Hours
This course aims to enable students to produce a complete radio and television work. Each student in this course will choose an idea and a radio/television format to produce, applying all stages of production and everything they have learned from theoretical materials
| Course Code |
MRT413 |
| Course Title |
Radio Graduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to enable students to produce a complete radio and television work. Each student in this course will choose an idea and a radio/television format to produce, applying all stages of production and everything they have learned from theoretical materials
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR201 MediaTopics in English
(3) Credit Hours
This course aims to introduce students to journalistic writing skills in a foreign language, enabling them to work and understand its techniques and terminology in another language. This aligns with the current job market demands in the era of open skies and reflects the efforts of Arab countries to launch programs and channels that convey their ideas in the languages of the target countries for Arab content. Such an approach fosters international engagement with regional issues and promotes a global understanding of Arab cultures. Additionally, the course reinforces students' sense of identity and highlights the value of media production in other languages.
| Course Code |
NJOUR201 |
| Course Title |
MediaTopics in English |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to journalistic writing skills in a foreign language, enabling them to work and understand its techniques and terminology in another language. This aligns with the current job market demands in the era of open skies and reflects the efforts of Arab countries to launch programs and channels that convey their ideas in the languages of the target countries for Arab content. Such an approach fosters international engagement with regional issues and promotes a global understanding of Arab cultures. Additionally, the course reinforces students' sense of identity and highlights the value of media production in other languages.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR202 Digital communication
(3) Credit Hours
This course aims to introduce students to modern communication and media technologies used in radio and television. It focuses on developing both general and professional skills. Students will gain knowledge about the importance of communication technologies in the media field and explore the latest advancements in broadcast engineering and how to leverage them for media purposes. Additionally, the course teaches students how to integrate communication technologies and multimedia with culture and media, emphasizing both theoretical and practical dimensions.
| Course Code |
NJOUR202 |
| Course Title |
Digital communication |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to modern communication and media technologies used in radio and television. It focuses on developing both general and professional skills. Students will gain knowledge about the importance of communication technologies in the media field and explore the latest advancements in broadcast engineering and how to leverage them for media purposes. Additionally, the course teaches students how to integrate communication technologies and multimedia with culture and media, emphasizing both theoretical and practical dimensions.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR203 News Editing
(3) Credit Hours
This course aims to enhance students' skills in news editing, focusing on its rules and key characteristics in comparison to other journalistic forms. From this perspective, the course explores the principles of news editing for both print and online newspapers, highlighting the differences between the two. It also covers news editing for visual and audio media, as well as for social media platforms and news websites. By the end of the course, students will be prepared to compose news content across any advanced media platform.
| Course Code |
NJOUR203 |
| Course Title |
News Editing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to enhance students' skills in news editing, focusing on its rules and key characteristics in comparison to other journalistic forms. From this perspective, the course explores the principles of news editing for both print and online newspapers, highlighting the differences between the two. It also covers news editing for visual and audio media, as well as for social media platforms and news websites. By the end of the course, students will be prepared to compose news content across any advanced media platform.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR204 News Interviews
(3) Credit Hours
This course aims to introduce students to news interviews, their functions, the skills required to conduct them, the challenges they present, and the methods for formulating hypotheses in this type of journalism. It also guides students in crafting journalistic interviews and emphasizes the ethics of professional practice in this field.
| Course Code |
NJOUR204 |
| Course Title |
News Interviews |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to news interviews, their functions, the skills required to conduct them, the challenges they present, and the methods for formulating hypotheses in this type of journalism. It also guides students in crafting journalistic interviews and emphasizes the ethics of professional practice in this field.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR205 News reporter
(3) Credit Hours
This course aims to introduce students to the role of the news correspondent, their functions, the essential skills required, and the challenges they face. It covers the methods for formulating hypotheses in this type of media practice, leading up to on-camera reporting, while emphasizing the ethics of professional conduct in the field.
| Course Code |
NJOUR205 |
| Course Title |
News reporter |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the role of the news correspondent, their functions, the essential skills required, and the challenges they face. It covers the methods for formulating hypotheses in this type of media practice, leading up to on-camera reporting, while emphasizing the ethics of professional conduct in the field.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR206 Citizen Journalism
(3) Credit Hours
This course aims to introduce students to the concept of citizen journalism, its origins, causes, and key communication features. It explores how citizen journalism has empowered individuals to access vast amounts of information at unprecedented speed and to disseminate it widely. The course also highlights how citizen journalism has become, in many cases, a source of information for professional journalists and media professionals by tracking what is shared extensively across social media platforms.
| Course Code |
NJOUR206 |
| Course Title |
Citizen Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of citizen journalism, its origins, causes, and key communication features. It explores how citizen journalism has empowered individuals to access vast amounts of information at unprecedented speed and to disseminate it widely. The course also highlights how citizen journalism has become, in many cases, a source of information for professional journalists and media professionals by tracking what is shared extensively across social media platforms.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR301 News Production for Radio and Television
(3) Credit Hours
This course aims to introduce students to the nature of radio and television journalism, its principles, and key features as an interactive communication medium. It explores how radio and television have enabled individuals, groups, and institutions to access vast amounts of information at unprecedented speed and disseminate it widely on a scale never seen before in history.
| Course Code |
NJOUR301 |
| Course Title |
News Production for Radio and Television |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the nature of radio and television journalism, its principles, and key features as an interactive communication medium. It explores how radio and television have enabled individuals, groups, and institutions to access vast amounts of information at unprecedented speed and disseminate it widely on a scale never seen before in history.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR302 News Production for Printed Newspapers
(3) Credit Hours
This course aims to introduce students to the nature of print journalism, its principles, and key features as an interactive communication medium. It explores how print journalism has enabled individuals, groups, and institutions to access vast amounts of information at unprecedented speed and disseminate it widely on a scale never seen before in history.
| Course Code |
NJOUR302 |
| Course Title |
News Production for Printed Newspapers |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the nature of print journalism, its principles, and key features as an interactive communication medium. It explores how print journalism has enabled individuals, groups, and institutions to access vast amounts of information at unprecedented speed and disseminate it widely on a scale never seen before in history.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR303 Digital News Production
(3) Credit Hours
This course aims to introduce students to the nature of internet journalism or digital news, its principles, and key features as an interactive communication medium. It explores how digital journalism has enabled individuals, groups, and institutions to access vast amounts of information at unprecedented speed and disseminate it widely on a scale never seen before in history.
| Course Code |
NJOUR303 |
| Course Title |
Digital News Production |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the nature of internet journalism or digital news, its principles, and key features as an interactive communication medium. It explores how digital journalism has enabled individuals, groups, and institutions to access vast amounts of information at unprecedented speed and disseminate it widely on a scale never seen before in history.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR304 Public opinion
(3) Credit Hours
This course aims to introduce students to the concept of public opinion, its origins, development, and characteristics. It covers the behavioral aspects of public opinion, its various types, and the methods and challenges of measuring public opinion in developing countries. The course also explores the different types of public opinion research and the tools used for its measurement.
| Course Code |
NJOUR304 |
| Course Title |
Public opinion |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of public opinion, its origins, development, and characteristics. It covers the behavioral aspects of public opinion, its various types, and the methods and challenges of measuring public opinion in developing countries. The course also explores the different types of public opinion research and the tools used for its measurement.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR305 Graphic design
(3) Credit Hours
This course aims to teach students the fundamentals of graphic design for radio and television programs, advertisements, and documentaries. It focuses on developing both the cognitive and professional skills of the students.
| Course Code |
NJOUR305 |
| Course Title |
Graphic design |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the fundamentals of graphic design for radio and television programs, advertisements, and documentaries. It focuses on developing both the cognitive and professional skills of the students.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR306 Solutions Journalism
(3) Credit Hours
This course aims to introduce students to the role of the news correspondent, their functions, the essential skills required, and the challenges they face. It covers methods for formulating hypotheses in this type of media practice, leading up to on-camera reporting, while emphasizing the ethics of professional conduct in the field.
| Course Code |
NJOUR306 |
| Course Title |
Solutions Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the role of the news correspondent, their functions, the essential skills required, and the challenges they face. It covers methods for formulating hypotheses in this type of media practice, leading up to on-camera reporting, while emphasizing the ethics of professional conduct in the field.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR307 Sports Journalism
(3) Credit Hours
This course aims to introduce students to the concept of citizen journalism, its origins, causes, and key communication features. It explores how citizen journalism has empowered individuals to access vast amounts of information at unprecedented speed and disseminate it widely. In many cases, citizen journalism has become a source of information for professional journalists and media practitioners by monitoring content shared extensively across social media platforms.
| Course Code |
NJOUR307 |
| Course Title |
Sports Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of citizen journalism, its origins, causes, and key communication features. It explores how citizen journalism has empowered individuals to access vast amounts of information at unprecedented speed and disseminate it widely. In many cases, citizen journalism has become a source of information for professional journalists and media practitioners by monitoring content shared extensively across social media platforms.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR308 Training in Television Journalism
(3) Credit Hours
This course aims to equip students with the skills to master the editing of various forms of television news and reports. It focuses on developing proficiency in writing for visuals, summarizing, crafting breaking news and headlines, selecting video clips, and utilizing graphics and visual elements to enhance the news content. The course emphasizes working skillfully and professionally in alignment with modern journalistic standards.
| Course Code |
NJOUR308 |
| Course Title |
Training in Television Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with the skills to master the editing of various forms of television news and reports. It focuses on developing proficiency in writing for visuals, summarizing, crafting breaking news and headlines, selecting video clips, and utilizing graphics and visual elements to enhance the news content. The course emphasizes working skillfully and professionally in alignment with modern journalistic standards.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR309 Websites Directing
(3) Credit Hours
This course aims to teach students the principles of designing and developing websites, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements such as text, contact forms, bitmap images, and other design components essential for the website’s success.
| Course Code |
NJOUR309 |
| Course Title |
Websites Directing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the principles of designing and developing websites, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements such as text, contact forms, bitmap images, and other design components essential for the website’s success.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR310 News Documentaries
(3) Credit Hours
This course aims to introduce students to documentary news content, its characteristics, types, and requirements. It also familiarizes students with the key developments and changes that have occurred throughout its evolution. Additionally, the course covers the fundamentals of producing and creating documentary news.
| Course Code |
NJOUR310 |
| Course Title |
News Documentaries |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to documentary news content, its characteristics, types, and requirements. It also familiarizes students with the key developments and changes that have occurred throughout its evolution. Additionally, the course covers the fundamentals of producing and creating documentary news.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR311 Training Workshops in Digital News
(3) Credit Hours
This course is closely linked to other subjects within the news journalism department, specifically in the field of digital journalism. It serves as practical training on the concepts covered in previous courses, whether theoretical or those combining both theory and practice. Each student will apply what they have learned to gain a deeper and more comprehensive understanding of digital journalism by following all stages of production, from selecting the idea to delivering the final output.
| Course Code |
NJOUR311 |
| Course Title |
Training Workshops in Digital News |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course is closely linked to other subjects within the news journalism department, specifically in the field of digital journalism. It serves as practical training on the concepts covered in previous courses, whether theoretical or those combining both theory and practice. Each student will apply what they have learned to gain a deeper and more comprehensive understanding of digital journalism by following all stages of production, from selecting the idea to delivering the final output.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR312 Editing for News Websites
(3) Credit Hours
This course aims to enable students to distinguish between communication and media writing and literary writing, helping them understand the differences as well as the points of convergence between them. It also focuses on developing their skills in writing for electronic media, such as scriptwriting and scenario development.
| Course Code |
NJOUR312 |
| Course Title |
Editing for News Websites |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to enable students to distinguish between communication and media writing and literary writing, helping them understand the differences as well as the points of convergence between them. It also focuses on developing their skills in writing for electronic media, such as scriptwriting and scenario development.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR313 Mobile Journalism
(3) Credit Hours
This course aims to equip students with the skills needed for journalistic writing tailored for mobile platforms, with a particular focus on crafting news headlines. Students will learn to differentiate between the presentation of news content on mobile applications and its presentation across other traditional and digital media platforms, understanding both the differences and points of convergence. The course covers the processes of creating and writing communication content, gathering information and ideas, and effectively delivering them to the target audience.
| Course Code |
NJOUR313 |
| Course Title |
Mobile Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with the skills needed for journalistic writing tailored for mobile platforms, with a particular focus on crafting news headlines. Students will learn to differentiate between the presentation of news content on mobile applications and its presentation across other traditional and digital media platforms, understanding both the differences and points of convergence. The course covers the processes of creating and writing communication content, gathering information and ideas, and effectively delivering them to the target audience.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR401 Investigative Journalism
(3) Credit Hours
This course aims to introduce students to investigative journalism, its functions, the skills required for its practice, and the challenges it faces. It covers the methods for formulating hypotheses within this type of journalism, leading to the development of investigative news stories, while emphasizing the ethics of professional practice in the field.
| Course Code |
NJOUR401 |
| Course Title |
Investigative Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to investigative journalism, its functions, the skills required for its practice, and the challenges it faces. It covers the methods for formulating hypotheses within this type of journalism, leading to the development of investigative news stories, while emphasizing the ethics of professional practice in the field.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR402 News Websites Design
(3) Credit Hours
This course aims to teach students the principles of web design, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements, such as text, contact forms, bitmap images, and other design components essential for the website's success.
| Course Code |
NJOUR402 |
| Course Title |
News Websites Design |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the principles of web design, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements, such as text, contact forms, bitmap images, and other design components essential for the website's success.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR403 International News Media
(3) Credit Hours
This course aims to teach students the principles of web design, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements, such as text, contact forms, bitmap images, and other design components essential for the website's success.
| Course Code |
NJOUR403 |
| Course Title |
International News Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the principles of web design, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements, such as text, contact forms, bitmap images, and other design components essential for the website's success.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR404 News Translation
(3) Credit Hours
This course aims to teach students the principles of web design, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements, such as text, contact forms, bitmap images, and other design components essential for the website's success.
| Course Code |
NJOUR404 |
| Course Title |
News Translation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to teach students the principles of web design, starting from the planning phase to the implementation of multimedia content on the internet. It covers the use of appropriate technologies for web browsers, enabling the presentation of content in the form of a web page that includes various elements, such as text, contact forms, bitmap images, and other design components essential for the website's success.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR405 Electronic Montage
(3) Credit Hours
This course aims to equip students with the skills to perform comprehensive editing for radio, television, or film productions. Editing is an art that involves selecting and arranging scenes and determining their duration to convey a specific message. Students will learn that the role of an editor relies on expertise, artistic sensibility, general knowledge, and the ability to reassemble scenes and events through cutting, splicing, rearranging, and timing. The outcome is the creation of programs with a deliberate message directed at the audience.
| Course Code |
NJOUR405 |
| Course Title |
Electronic Montage |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with the skills to perform comprehensive editing for radio, television, or film productions. Editing is an art that involves selecting and arranging scenes and determining their duration to convey a specific message. Students will learn that the role of an editor relies on expertise, artistic sensibility, general knowledge, and the ability to reassemble scenes and events through cutting, splicing, rearranging, and timing. The outcome is the creation of programs with a deliberate message directed at the audience.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR406 Infographics
(3) Credit Hours
This course aims to introduce students to the concept of graphic design, its principles, and the various applications of graphic arts in media. It covers different graphic software programs, the fundamentals of graphic design, and the latest technologies used in the field of graphic design.
| Course Code |
NJOUR406 |
| Course Title |
Infographics |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the concept of graphic design, its principles, and the various applications of graphic arts in media. It covers different graphic software programs, the fundamentals of graphic design, and the latest technologies used in the field of graphic design.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR407 Money & Business News Coverage
(3) Credit Hours
This course aims to equip students with economic and financial knowledge, motivating them to understand the objectives of covering business and financial news. It also explores the impact of such coverage on the economic community, including businesspeople, investors, and individuals with interests in this field.
| Course Code |
NJOUR407 |
| Course Title |
Money & Business News Coverage |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with economic and financial knowledge, motivating them to understand the objectives of covering business and financial news. It also explores the impact of such coverage on the economic community, including businesspeople, investors, and individuals with interests in this field.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR408 Comparative News Studies
(3) Credit Hours
This course aims to introduce students to the different types and tools of news coverage employed by various media outlets. It explores the editorial policies and factors influencing news coverage for each media platform, whether local or international.
| Course Code |
NJOUR408 |
| Course Title |
Comparative News Studies |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the different types and tools of news coverage employed by various media outlets. It explores the editorial policies and factors influencing news coverage for each media platform, whether local or international.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR409 Incident Journalism
(3) Credit Hours
This course aims to introduce students to the nature of crime journalism, its principles, and key features, comparing it with other specialized forms of journalism.
| Course Code |
NJOUR409 |
| Course Title |
Incident Journalism |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the nature of crime journalism, its principles, and key features, comparing it with other specialized forms of journalism.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR410 Television News Announcement
(3) Credit Hours
This course focuses on the presentation of television news content and program preparation. It covers the foundational principles and steps involved in these initial stages of program production. The course aims to equip students with the skills needed to prepare and present a complete television program through practical application and hands-on training in the department’s studio, providing them with real-world experience in producing specific program formats.
| Course Code |
NJOUR410 |
| Course Title |
Television News Announcement |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course focuses on the presentation of television news content and program preparation. It covers the foundational principles and steps involved in these initial stages of program production. The course aims to equip students with the skills needed to prepare and present a complete television program through practical application and hands-on training in the department’s studio, providing them with real-world experience in producing specific program formats.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR411 Directing news Programs in Radio and television
(3) Credit Hours
This course aims to equip students with the fundamental skills and principles of program directing to enhance their abilities in directing content across various media platforms, particularly radio and television. It also covers the basics of directing news content presented on websites, focusing on the use of multimedia in its composition. The course seeks to deepen students' understanding of the creative and artistic visions required for program directing and the director's role in producing media content.
| Course Code |
NJOUR411 |
| Course Title |
Directing news Programs in Radio and television |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to equip students with the fundamental skills and principles of program directing to enhance their abilities in directing content across various media platforms, particularly radio and television. It also covers the basics of directing news content presented on websites, focusing on the use of multimedia in its composition. The course seeks to deepen students' understanding of the creative and artistic visions required for program directing and the director's role in producing media content.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR412 Gaduation Project
(3) Credit Hours
This course is closely linked to other subjects within the news journalism department, particularly television journalism, as it serves as the essential and final application of all the material covered in previous courses, whether purely theoretical or combining both theory and practice. In this course, each student will carry out a project that explores one of the studied journalistic or television formats, applying all stages of production—from selecting the idea to delivering the final output.
| Course Code |
NJOUR412 |
| Course Title |
Gaduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course is closely linked to other subjects within the news journalism department, particularly television journalism, as it serves as the essential and final application of all the material covered in previous courses, whether purely theoretical or combining both theory and practice. In this course, each student will carry out a project that explores one of the studied journalistic or television formats, applying all stages of production—from selecting the idea to delivering the final output.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR413 online Radio and Television
(3) Credit Hours
This course aims to introduce students to internet radio platforms and how they operate to deliver radio services. It explores the origins and development of online radio, familiarizing students with its types and operational mechanisms. The course also covers program formats and the management strategies of internet radio stations.
| Course Code |
NJOUR413 |
| Course Title |
online Radio and Television |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to internet radio platforms and how they operate to deliver radio services. It explores the origins and development of online radio, familiarizing students with its types and operational mechanisms. The course also covers program formats and the management strategies of internet radio stations.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR414 websites content production
(3) Credit Hours
This course aims to introduce students to the stages of electronic production and guide them through its final execution. It emphasizes how production formats vary based on the specific media platform.
| Course Code |
NJOUR414 |
| Course Title |
websites content production |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to the stages of electronic production and guide them through its final execution. It emphasizes how production formats vary based on the specific media platform.
|
| Course Objectives |
|
| Course Outcomes |
|
NJOUR415 Gaduation Project
(3) Credit Hours
This course is closely connected to other subjects within the news journalism department, specifically digital journalism, as it serves as the essential and final application of everything covered in previous courses, whether purely theoretical or combining both theory and practice. In this course, each student will execute a project focusing on one of the studied journalistic formats, applying all stages of production-from selecting the idea to delivering the final output.
| Course Code |
NJOUR415 |
| Course Title |
Gaduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course is closely connected to other subjects within the news journalism department, specifically digital journalism, as it serves as the essential and final application of everything covered in previous courses, whether purely theoretical or combining both theory and practice. In this course, each student will execute a project focusing on one of the studied journalistic formats, applying all stages of production-from selecting the idea to delivering the final output.
|
| Course Objectives |
|
| Course Outcomes |
|
PR304 Persuasion
(3) Credit Hours
This is an advanced theory and performance course emphasizing the principles of message composition, persuasive campaigns, and methods affecting attitude change in public communication.
| Course Code |
PR304 |
| Course Title |
Persuasion |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This is an advanced theory and performance course emphasizing the principles of message composition, persuasive campaigns, and methods affecting attitude change in public communication. |
| Course Objectives |
|
| Course Outcomes |
|
PR314 Writing and Presentation for Public Relations
(3) Credit Hours
This course familiarizes students with principles of different types of writing, training students on different verbal communication and presentation skills.
| Course Code |
PR314 |
| Course Title |
Writing and Presentation for Public Relations |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course familiarizes students with principles of different types of writing, training students on different verbal communication and presentation skills. |
| Course Objectives |
|
| Course Outcomes |
|
PR401 Public Relations Programme Planning
(3) Credit Hours
This course aims to define planning and its importance in public relations and identify the advantages and characteristics of strategic planning.
| Course Code |
PR401 |
| Course Title |
Public Relations Programme Planning |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims to define planning and its importance in public relations and identify the advantages and characteristics of strategic planning. |
| Course Objectives |
|
| Course Outcomes |
|
PR402 Corporate Public Relations
(3) Credit Hours
This course aims at familiarizing students with public relations in different businesses, public or private.
| Course Code |
PR402 |
| Course Title |
Corporate Public Relations |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims at familiarizing students with public relations in different businesses, public or private. |
| Course Objectives |
|
| Course Outcomes |
|
PR403 Organizational Communication
(3) Credit Hours
This course introduces students with the concept of Organizational Communication, its definition, development, types, and most prominent theories of Organizational Communication.
| Course Code |
PR403 |
| Course Title |
Organizational Communication |
| Pre-requisite |
JP309 |
| Credit Hours |
3 |
| Course Description |
This course introduces students with the concept of Organizational Communication, its definition, development, types, and most prominent theories of Organizational Communication. |
| Course Objectives |
|
| Course Outcomes |
|
PR404 Conference and Symposium Management
(3) Credit Hours
This course identifies the objectives of organizing conferences and symposiums, types of conferences, and how to organize conferences and symposiums.
| Course Code |
PR404 |
| Course Title |
Conference and Symposium Management |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course identifies the objectives of organizing conferences and symposiums, types of conferences, and how to organize conferences and symposiums. |
| Course Objectives |
|
| Course Outcomes |
|
PR405 Public Relations and Crisis Management
(3) Credit Hours
This course aims at identifying the concept of management in public relations as well as the concept of crisis management, and methods of crisis management.
| Course Code |
PR405 |
| Course Title |
Public Relations and Crisis Management |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims at identifying the concept of management in public relations as well as the concept of crisis management, and methods of crisis management. |
| Course Objectives |
|
| Course Outcomes |
|
PR406 Electronic Public Relations Campaigns
(3) Credit Hours
This course aims at explaining the concepts of planning, designing, and executing Media Campaigns, and public relations, problem analysis as well as designing strategic planning for public relations.
| Course Code |
PR406 |
| Course Title |
Electronic Public Relations Campaigns |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course aims at explaining the concepts of planning, designing, and executing Media Campaigns, and public relations, problem analysis as well as designing strategic planning for public relations. |
| Course Objectives |
|
| Course Outcomes |
|
PR407 Etiquette and Protocol
(3) Credit Hours
The course deals with the origin, history and development of etiquette and aims to introduce students in theory and practice to the principles of etiquette, "the art of good qualities" or "very polite behavior" and ways to treat the clients of the institution or rules of protocol in accordance with the contemporary traditional standard and reflect the behavior and traditions of society.
| Course Code |
PR407 |
| Course Title |
Etiquette and Protocol |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
The course deals with the origin, history and development of etiquette and aims to introduce students in theory and practice to the principles of etiquette, "the art of good qualities" or "very polite behavior" and ways to treat the clients of the institution or rules of protocol in accordance with the contemporary traditional standard and reflect the behavior and traditions of society. |
| Course Objectives |
|
| Course Outcomes |
|
PRA201 English Topic in Media
(3) Credit Hours
This course provides students with the structures and presses associated with effective Academic and media English writing & speaking, and the new communication theories.
| Course Code |
PRA201 |
| Course Title |
English Topic in Media |
| Pre-requisite |
EL112 |
| Credit Hours |
3 |
| Course Description |
This course provides students with the structures and presses associated with effective Academic and media English writing & speaking, and the new communication theories. |
| Course Objectives |
|
| Course Outcomes |
|
PRA202 Translation
(3) Credit Hours
The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.
| Course Code |
PRA202 |
| Course Title |
Translation |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation. |
| Course Objectives |
|
| Course Outcomes |
|
PRA204 Public Relation Management
(3) Credit Hours
This course in Public Relations Management offers students an opportunity to gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not–for-profit sector. While skills are taught, major emphasis is placed on the strategic aspects of public relations. Instructors are experienced, active practitioners in the PR field, who will introduce students to guest speakers and real projects in the industry.
| Course Code |
PRA204 |
| Course Title |
Public Relation Management |
| Pre-requisite |
MGN103 |
| Credit Hours |
3 |
| Course Description |
This course in Public Relations Management offers students an opportunity to gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not–for-profit sector. While skills are taught, major emphasis is placed on the strategic aspects of public relations. Instructors are experienced, active practitioners in the PR field, who will introduce students to guest speakers and real projects in the industry. |
| Course Objectives |
|
| Course Outcomes |
|
PRA205 Advertising Management
(3) Credit Hours
Students learn the process, strategies, and techniques involved in advertising production, four different courses are offered under this course title. This course focuses on the design and production of advertisements intended for one specific medium: print, television, radio, or internet. Prerequisites vary with the topic. May be repeated for credit if content differs.
| Course Code |
PRA205 |
| Course Title |
Advertising Management |
| Pre-requisite |
MGN104 |
| Credit Hours |
3 |
| Course Description |
Students learn the process, strategies, and techniques involved in advertising production, four different courses are offered under this course title. This course focuses on the design and production of advertisements intended for one specific medium: print, television, radio, or internet. Prerequisites vary with the topic. May be repeated for credit if content differs. |
| Course Objectives |
|
| Course Outcomes |
|
PRA206 Media Material Production (1)
(3) Credit Hours
This course prepares students to think strategically and to understand the basic tools and methods public relations practitioners use to reach and communicate with the public. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities.
| Course Code |
PRA206 |
| Course Title |
Media Material Production (1) |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course prepares students to think strategically and to understand the basic tools and methods public relations practitioners use to reach and communicate with the public. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities. |
| Course Objectives |
|
| Course Outcomes |
|
PRA207 Media Training
(3) Credit Hours
This course provides students with practical skills in production of PR and Advertising Material. Students have to submit a production of PR and Advertising Material such as Brochure-Flyer-Banner…..etc.
| Course Code |
PRA207 |
| Course Title |
Media Training |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course provides students with practical skills in production of PR and Advertising Material. Students have to submit a production of PR and Advertising Material such as Brochure-Flyer-Banner…..etc. |
| Course Objectives |
|
| Course Outcomes |
|
PRA301 Social Marketing
(3) Credit Hours
Students learn the major communications tools available to promote a product or service to target customers. In the course, students learn marketing communications definitions, concepts, and theories of promotional communications and the tools utilized – both traditional approaches and emerging technologies.
| Course Code |
PRA301 |
| Course Title |
Social Marketing |
| Pre-requisite |
PRA203 |
| Credit Hours |
3 |
| Course Description |
Students learn the major communications tools available to promote a product or service to target customers. In the course, students learn marketing communications definitions, concepts, and theories of promotional communications and the tools utilized – both traditional approaches and emerging technologies. |
| Course Objectives |
|
| Course Outcomes |
|
PRA302 Promotion Activities
(3) Credit Hours
This course examines the creative process in promotion activities including concept, development, and layout of promotion activities.
| Course Code |
PRA302 |
| Course Title |
Promotion Activities |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course examines the creative process in promotion activities including concept, development, and layout of promotion activities. |
| Course Objectives |
|
| Course Outcomes |
|
PRA303 PR & Advertising Researches
(3) Credit Hours
Students learn the fundamentals of advertising research and basic ad research theory, putting it into practice by undertaking an actual research project. They learn the roles and subject matter of ad research including secondary sources and syndicated services. They also learn to conduct planning, designing, sampling, data processing, analyzing, and reporting for an actual ad case study.
| Course Code |
PRA303 |
| Course Title |
PR & Advertising Researches |
| Pre-requisite |
MGN106 |
| Credit Hours |
3 |
| Course Description |
Students learn the fundamentals of advertising research and basic ad research theory, putting it into practice by undertaking an actual research project. They learn the roles and subject matter of ad research including secondary sources and syndicated services. They also learn to conduct planning, designing, sampling, data processing, analyzing, and reporting for an actual ad case study. |
| Course Objectives |
|
| Course Outcomes |
|
PRA305 Graphic Design
(3) Credit Hours
Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing.
| Course Code |
PRA305 |
| Course Title |
Graphic Design |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing. |
| Course Objectives |
|
| Course Outcomes |
|
PRA306 Advertising Production
(3) Credit Hours
This course is designed to teach students how to develop print and broadcast copywriting for magazine, direct mail, outdoor, newspaper, radio, television, and new advertising media. It examines the role of the copywriter, creative strategies, research, target marketing, copy styles, and laws regulating advertising.
| Course Code |
PRA306 |
| Course Title |
Advertising Production |
| Pre-requisite |
PRA205 |
| Credit Hours |
3 |
| Course Description |
This course is designed to teach students how to develop print and broadcast copywriting for magazine, direct mail, outdoor, newspaper, radio, television, and new advertising media. It examines the role of the copywriter, creative strategies, research, target marketing, copy styles, and laws regulating advertising. |
| Course Objectives |
|
| Course Outcomes |
|
PRA307 Media Training
(3) Credit Hours
This course provides students with practical skills in production of PR & Advertising Materials. Student have to submit produced materials such as advertising campaign & PR campaign.
| Course Code |
PRA307 |
| Course Title |
Media Training |
| Pre-requisite |
PRA207 |
| Credit Hours |
3 |
| Course Description |
This course provides students with practical skills in production of PR & Advertising Materials. Student have to submit produced materials such as advertising campaign & PR campaign. |
| Course Objectives |
|
| Course Outcomes |
|
PRA310 Special Topics in PR
(3) Credit Hours
A topic in the PR should be chosen by the instructor especially the one related to the society and development in each country.
| Course Code |
PRA310 |
| Course Title |
Special Topics in PR |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
A topic in the PR should be chosen by the instructor especially the one related to the society and development in each country. |
| Course Objectives |
|
| Course Outcomes |
|
PRA311 Crisis Management
(3) Credit Hours
This course examines issue management and crisis communication across a range of contexts and through a variety of analytic frameworks by focusing on representative “cases” as benchmarks. The major topics include: approaches to issue management; elements of crisis planning; and type of crises such as product tampering, environment, disaster, violence, international perspectives, and media roles.
| Course Code |
PRA311 |
| Course Title |
Crisis Management |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course examines issue management and crisis communication across a range of contexts and through a variety of analytic frameworks by focusing on representative “cases” as benchmarks. The major topics include: approaches to issue management; elements of crisis planning; and type of crises such as product tampering, environment, disaster, violence, international perspectives, and media roles. |
| Course Objectives |
|
| Course Outcomes |
|
PRA312 Personal Communication
(3) Credit Hours
This course teaches major theories and techniques related to the analysis of interpersonal communication and how communication is used in professional and social situations.
| Course Code |
PRA312 |
| Course Title |
Personal Communication |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course teaches major theories and techniques related to the analysis of interpersonal communication and how communication is used in professional and social situations. |
| Course Objectives |
|
| Course Outcomes |
|
PRA401 Organizational Communication
(3) Credit Hours
This course teaches students the theories of management that establish the context for organizational communication, ranging from classical to cultural theories, symbolic interaction in organizations, influence of new technologies on organizational communication, etc.
| Course Code |
PRA401 |
| Course Title |
Organizational Communication |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course teaches students the theories of management that establish the context for organizational communication, ranging from classical to cultural theories, symbolic interaction in organizations, influence of new technologies on organizational communication, etc. |
| Course Objectives |
|
| Course Outcomes |
|
PRA402 Management of Advertising Campaigns
(3) Credit Hours
This course serves as the culmination of the advertising curriculum. Advertising theories, principles, and techniques presented in the classroom are tested and refined in a “real-world “environment. Students serve as members of an advertising team, assuming the following roles: advertising agency account executive, media planner, copywriter, art director, producer, or videographer. The team undertakes an actual product/service case history, assignment: analyzing the communications problem, developing a strategy, and creating and producing an integrated marketing communications campaign. Students must apply for admission to the class and the role of their choice. Prerequisite: permission of the instructor.
| Course Code |
PRA402 |
| Course Title |
Management of Advertising Campaigns |
| Pre-requisite |
PRA205 |
| Credit Hours |
3 |
| Course Description |
This course serves as the culmination of the advertising curriculum. Advertising theories, principles, and techniques presented in the classroom are tested and refined in a “real-world “environment. Students serve as members of an advertising team, assuming the following roles: advertising agency account executive, media planner, copywriter, art director, producer, or videographer. The team undertakes an actual product/service case history, assignment: analyzing the communications problem, developing a strategy, and creating and producing an integrated marketing communications campaign. Students must apply for admission to the class and the role of their choice. Prerequisite: permission of the instructor. |
| Course Objectives |
|
| Course Outcomes |
|
PRA403 Applied PR
(3) Credit Hours
This course prepares students to think strategically and to understand the basic tools and methods public relations practitioners use to reach and communicate with the public. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities.
| Course Code |
PRA403 |
| Course Title |
Applied PR |
| Pre-requisite |
PRA206 |
| Credit Hours |
3 |
| Course Description |
This course prepares students to think strategically and to understand the basic tools and methods public relations practitioners use to reach and communicate with the public. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities. |
| Course Objectives |
|
| Course Outcomes |
|
PRA404 Graphic Design (advanced)
(3) Credit Hours
The study of social behavior develops awareness on the condition of one’s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry.
| Course Code |
PRA404 |
| Course Title |
Graphic Design (advanced) |
| Pre-requisite |
PRA305 |
| Credit Hours |
3 |
| Course Description |
The study of social behavior develops awareness on the condition of one’s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry. |
| Course Objectives |
|
| Course Outcomes |
|
PRA405 Etiquette & Protocol
(3) Credit Hours
The study of social behavior develops awareness on the condition of one’s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry.
| Course Code |
PRA405 |
| Course Title |
Etiquette & Protocol |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
The study of social behavior develops awareness on the condition of one’s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry. |
| Course Objectives |
|
| Course Outcomes |
|
PRA406 Production of PR Material (2)
(3) Credit Hours
Students learn the PR production techniques and practical skills of press release, invitations, magazine and flyers.
| Course Code |
PRA406 |
| Course Title |
Production of PR Material (2) |
| Pre-requisite |
PRA206 |
| Credit Hours |
3 |
| Course Description |
Students learn the PR production techniques and practical skills of press release, invitations, magazine and flyers. |
| Course Objectives |
|
| Course Outcomes |
|
PRA407 Graduation Project
(3) Credit Hours
Projects are chosen in consultation with an instructor and intended for pursuit by a student (or group of students) interested in the direct application of the theories and principles contained in the Communication Studies program.
| Course Code |
PRA407 |
| Course Title |
Graduation Project |
| Pre-requisite |
PRA307 |
| Credit Hours |
3 |
| Course Description |
Projects are chosen in consultation with an instructor and intended for pursuit by a student (or group of students) interested in the direct application of the theories and principles contained in the Communication Studies program. |
| Course Objectives |
|
| Course Outcomes |
|
PRA408 Public Opinion
(3) Credit Hours
This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions.
| Course Code |
PRA408 |
| Course Title |
Public Opinion |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions. |
| Course Objectives |
|
| Course Outcomes |
|
PRA409 Negotiations Skills
(3) Credit Hours
This course builds on existing negotiation skills and techniques in a union context. It addresses important issues such as planning and preparation, body language, questioning skills, motivational factors and provides a four phased model for negotiation.
| Course Code |
PRA409 |
| Course Title |
Negotiations Skills |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
This course builds on existing negotiation skills and techniques in a union context. It addresses important issues such as planning and preparation, body language, questioning skills, motivational factors and provides a four phased model for negotiation. |
| Course Objectives |
|
| Course Outcomes |
|
PRA410 PR and Social Change
(3) Credit Hours
This course teaches how to develop theoretical interpretations of the social and political forces dominating the decade and examines the forms of persuasion that these forces bring to life. Special emphasis will be given to political leadership, pressures for social change, foreign policy, and transformations in the theoretical environment.
| Course Code |
PRA410 |
| Course Title |
PR and Social Change |
| Pre-requisite |
PRA305 |
| Credit Hours |
3 |
| Course Description |
This course teaches how to develop theoretical interpretations of the social and political forces dominating the decade and examines the forms of persuasion that these forces bring to life. Special emphasis will be given to political leadership, pressures for social change, foreign policy, and transformations in the theoretical environment. |
| Course Objectives |
|
| Course Outcomes |
|
RTV201 Media Topic in English
(3) Credit Hours
This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories.
| Course Code |
RTV201 |
| Course Title |
Media Topic in English |
| Pre-requisite |
EL112 |
| Credit Hours |
3 |
| Course Description |
This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories. |
| Course Objectives |
|
| Course Outcomes |
|
RTV202 Translation
(3) Credit Hours
The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.
| Course Code |
RTV202 |
| Course Title |
Translation |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation. |
| Course Objectives |
|
| Course Outcomes |
|
RTV203 Writing for Radio and Television
(3) Credit Hours
This course teaches basic writing for electronic media. It includes news, features reportage, press releases and advertisements. Emphasis is placed on news, features and how students must submit samples of their writing of any one of the genres mentioned above.
| Course Code |
RTV203 |
| Course Title |
Writing for Radio and Television |
| Pre-requisite |
MGN102 |
| Credit Hours |
3 |
| Course Description |
This course teaches basic writing for electronic media. It includes news, features reportage, press releases and advertisements. Emphasis is placed on news, features and how students must submit samples of their writing of any one of the genres mentioned above. |
| Course Objectives |
|
| Course Outcomes |
|
RTV204 Phonetics & Announcement
(3) Credit Hours
Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera.
| Course Code |
RTV204 |
| Course Title |
Phonetics & Announcement |
| Pre-requisite |
- |
| Credit Hours |
3 |
| Course Description |
Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera. |
| Course Objectives |
|
| Course Outcomes |
|
RTV205 Radio & Television Production
(3) Credit Hours
The course involves a laboratory study of the basics of audio and radio & television, and in Production; conducting informal interviews; script writing for radio commercials and announcements; the implementation of format and the evaluation of studio performance.
| Course Code |
RTV205 |
| Course Title |
Radio & Television Production |
| Pre-requisite |
MGN102 |
| Credit Hours |
3 |
| Course Description |
The course involves a laboratory study of the basics of audio and radio & television, and in Production; conducting informal interviews; script writing for radio commercials and announcements; the implementation of format and the evaluation of studio performance. |
| Course Objectives |
|
| Course Outcomes |
|
RTV206 Specialized Broadcasting
(3) Credit Hours
This course is designed to give students the basic elementary skills to work in specialized Radio & Broadcasting. Students are able to select and specialise in either radio or TV or in a different field, e.g. sports, gender, kids, music, drama….etc.
| Course Code |
RTV206 |
| Course Title |
Specialized Broadcasting |
| Pre-requisite |
MGN102 |
| Credit Hours |
3 |
| Course Description |
This course is designed to give students the basic elementary skills to work in specialized Radio & Broadcasting. Students are able to select and specialise in either radio or TV or in a different field, e.g. sports, gender, kids, music, drama….etc. |
| Course Objectives |
|
| Course Outcomes |
|
