Sherif Nafie is a university professor with an excellent academic background and extensive professional experience in the media sector. He obtained a doctorate and master's degree in media from the prestigious Cairo University in the Arab Republic of Egypt, and has a deep understanding of advanced technologies and media production.
His experience in the media extends across various fields, whether in media production or electronic marketing, in addition to providing various media consultations to many ministries, institutions and companies.
His skill set spans a broad spectrum, displaying a combination of professional prowess and managerial acumen. He excels at managing media centers, media outlets, negotiations, client relations, and sales generation. Sherif's expertise extends to marketing research, demand generation campaigns, marketing planning, and artificial intelligence.
Sherif is passionate about developing media research in the age of artificial intelligence and the metaverse. He strongly believes in aligning educational strategies and plans with innovative solutions in teaching students, thus developing their skills and abilities and thus generating new job opportunities and raising their competitive efficiency in serving their countries.
Additionally, he possesses exceptional leadership qualities, evident in his self-motivation, technological leadership, and proficiency as a public speaker. His communication skills, both written and verbal, are exceptional, enabling effective collaboration and dissemination of ideas.
Sherif Nafie epitomizes an entrepreneurial spirit, merging technical expertise with strategic vision to drive innovation, growth, and successز
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Course Code
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Course Name
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MGN 104
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Introduction to Advertising
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PRA 408=IMC306=ELM408=RTV408= MRT 204=NJOUR304
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Public Opinion
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MGN-105=MGN 107
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Media theories
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MGN-108=MGN 108
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Introduction to Media psychology
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MGN-104=MGN 115
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Media ethics and Legislation
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MGN-103=MGN 116
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Introduction to news and journalism
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MCOM107
(Master's Preliminary)
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Arab media legislation
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NJOUR 306
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Solutions journalism
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NJOUR 409
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Crime journalism
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Position Title
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Department
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Company/ Institution
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Country
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Period
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Manager
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Media Center
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Egyptian Presidency
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Egypt
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July 2018- Nov. 2018
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Media advisor assistant
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Media department
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Central Bank of Egypt
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Egypt
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Dec. 2017 –Sept.2019
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Media advisor assistant
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Media department
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Ministry of Finance
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Egypt
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Dec. 2017– Feb.2019
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Media advisor
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Media department
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Ministry of Public Business Sector
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Egypt
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July 2016-Sept.2016
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Independent representative
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Marketing department
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Live free Limited International Company
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Egypt
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March 2014 till now
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Independent representative
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Marketing department
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QI Limited International Company
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Egypt
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June 2012-March 2014
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Media advisor assistant
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Media department
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Ministry of Health
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Egypt
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Sept. 2010 – March 2011
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Manager
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Media department
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Federation of
Egyptian Industries
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Egypt
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April 2008-July 2008
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Member
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Media
department
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Ministerial Council Information and Decision Support
Centre
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Egypt
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June 2006 – Feb.2007
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Media advisor assistant
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Media
department
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Ministry of Education
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Egypt
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Oct. 2005– Jan.2006
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Position Title
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Department
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Company/ Institution
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Country
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Period
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Supervisor of students training in university
press through "Sout El Gamaa" newspaper
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Journalism Department
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Faculty of Mass Communication,Cairo
University
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Egypt
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Sept. 2005-Sept.2016
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Supervisor of
students graduation projects
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Journalism Department
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Faculty of Mass Communication,Cairo
University
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Egypt
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Sept.2012-Sept.2019
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Trainer
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Research Department
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Arab Radio and Television (ART)
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Egypt
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June 2004–
Aug. 2004
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Editor in training
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Media
department
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Arab Information Network "Moheet"
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Egypt
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Aug. – Oct. 2005
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Editor in training
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News
Room
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"Akhbar El Nogom" newspaper
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Egypt
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June 2005 – Sept. 2005
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Editor in training
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News
Room
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"El Syasi El Masry" newspaper
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Egypt
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June 2002–
Sept.2002
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§ The role of social media in providing
university students with critical thinking skills,in the Egyptian Journal of Public
Opinion Research, Faculty of mass Communication, Cairo University, Vol. 23, No. 4,October
2024,pp.1-40.
§ Employing artificial intelligence
applications in advertising departments on Egyptian websites and their economic
impacts, Journal of Media Research, Faculty of mass Communication, Cairo
University,Vol.80,No.2,July 2022,pp.837 -875.This research won the second
award for the best research presented to the 27th International Scientific
Conference of the Faculty of Mass Communication, Cairo
University,May 2022.
§ Perceptions and attitudes of Egyptian
elites on twitter towards the issue of Arab-Israeli normalization:an analytical
study of tweets and the interaction of readers with them, in the Arab Journal of Communication Research, issued by
the Faculty of Mass
Communication, Ahram Canadian University,Vol.38,
July/ September 2022).
§ The reality of advertising
communication for Egyptian press institutions through electronic platforms: a
study in the advertising text and the audience, (in the Egyptian Journal of
Media Research, issued by the Faculty of Mass Communication, Cairo University,Vol.80,No.1,July/ September 2022).
§ The use of soial media influencers in
advertising campaigns, in the scientific Journal of Journalism Researches,
Department of Journalism, Faculty of Mass Communication, Cairo
University,No.18,July –Dec. 2019.
§ Communication Strategies in social
marketing campaigns in newspapers and social media: comparative study,in the
scientific Journal of Journalism Researches, Department of Journalism, Faculty
of Mass Communication, Cairo University, No,14,April/June 2018.
§ Advertising industry between
traditional and digital media: future opportunities in a changing world), in
the scientific Journal of Journalism Researches, Department of Journalism,
Faculty of Mass Communication, Cairo University,1st issue, Jan-March 2015,pp.315-334.
§ Ethics of Advertisment Vocational
Practice in Egyptian Newspapers between the theoretical ideal and the reality
of the application, in Arab Journal of Media& Communication Research,
Faculty of Mass Communication, Ahram Canadian University,4th issue, Jan-March
2014,pp.296-309.
Conference Papers:
§ The Third International Scientific
Conference of the Department of Media - Sultan Qaboos University on "mass
communication in the digital environment between the necessities of media
education and the requirements of media education, March 2021",
participating in a research entitled: (media education and fake news: an
intellectual approach in the context of the digital age).
§ Ethics of Advertisment Vocational Practice in
Egyptian Newspapers between the theoretical ideal and the reality of the
application, in 3rd annual scientific conference of Faculty of Mass
Communication, Ahram Canadian University,March 2014.
Books:
Advertising industry in Egypt and the world: reality, challenges and future prospects. (Cairo,Alsahab puplishing.2018).
