Community Engagement and Marketing Department at the Arab Open University defines the following
1) Internal and external bodies, whether within the public or private sector.
2) The services provided by the university.
3) Highlighting the university’s advantages and its role in community service.
4) The role of spreading knowledge through various media outlets by highlighting the university’s mission and vision.
5) Providing information and organizing relations with external parties.
6) Organizing events and what they contain in terms of organizing conferences - celebrations - seminars - reception ceremonies for delegations.
7) Measuring the extent of satisfaction with the services provided by the university.