4AD010 Introduction to Art and Design in Context
(5) Credit Hours
This module provides generic and subject specific contextualisation for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits.
Course Code |
4AD010 |
Course Title |
Introduction to Art and Design in Context |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
This module provides generic and subject specific contextualisation for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits. |
Course Objectives |
On completion of the course students will be able to:
- Get familiar with the design elements: colour, shape, line, tone, texture, form, etc.
- Define the visual rolls of design principles: balance, contrast, cropping, etc. in design.
- Identify the design elements and principles that satisfy the stated purpose.
- Demonstrate knowledge and understanding of the role of illustration as a communication tool in graphic and multimedia design.
- Research, analyze, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing.
- Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes.
Explain, discuss and critique illustration art work, including some reference to the art historical, social, and cultural context.
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Course Outcomes |
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4VC012 Studio Practice Ideas, concepts and communication methods
(5) Credit Hours
This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a portfolio and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
Course Code |
4VC012 |
Course Title |
Studio Practice Ideas, concepts and communication methods |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a portfolio and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate. |
Course Objectives |
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Course Outcomes |
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4VC013 Elements, Composition and digital Foundat
(5) Credit Hours
This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices.
In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing of technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Code |
4VC013 |
Course Title |
Elements, Composition and digital Foundat |
Pre-requisite |
العناصر والتكوين والاساس الرقمي |
Credit Hours |
5 |
Course Description |
This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices.
In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing of technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
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Course Objectives |
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Course Outcomes |
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4VC014 Introduction to Programming and Interacti
(5) Credit Hours
This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programs and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials.
In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Code |
4VC014 |
Course Title |
Introduction to Programming and Interacti |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programs and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials.
In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
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Course Objectives |
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Course Outcomes |
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4VC015 Digital Photography and Media Production
(5) Credit Hours
This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes.
Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media.
The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving.
Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
Course Code |
4VC015 |
Course Title |
Digital Photography and Media Production |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes.
Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media.
The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving.
Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
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Course Objectives |
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Course Outcomes |
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4VC016 Typography-I
(5) Credit Hours
Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content.
A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Code |
4VC016 |
Course Title |
Typography-I |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content.
A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
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Course Objectives |
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Course Outcomes |
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5AD008 Critical and Contextual Issues in Art and Design
(5) Credit Hours
This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking
Course Code |
5AD008 |
Course Title |
Critical and Contextual Issues in Art and Design |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking |
Course Objectives |
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Course Outcomes |
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5VC013 Typography-II and computer Graphics
() Credit Hours
Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design.
In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation.
The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module.
The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a portfolio/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
Course Code |
5VC013 |
Course Title |
Typography-II and computer Graphics |
Pre-requisite |
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Credit Hours |
|
Course Description |
Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design.
In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation.
The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module.
The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a portfolio/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
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Course Objectives |
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Course Outcomes |
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5VC015 Digital and Emerging Media Design
(5) Credit Hours
Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media. This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques.
The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore.
At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a portfolio/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
Course Code |
5VC015 |
Course Title |
Digital and Emerging Media Design |
Pre-requisite |
|
Credit Hours |
5 |
Course Description |
Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media. This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques.
The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore.
At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a portfolio/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
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Course Objectives |
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Course Outcomes |
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5VC015 Digital Media Design for Mobile Devices
(6) Credit Hours
Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code.
In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Code |
5VC015 |
Course Title |
Digital Media Design for Mobile Devices |
Pre-requisite |
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Credit Hours |
6 |
Course Description |
Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code.
In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
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Course Objectives |
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Course Outcomes |
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5VC017 Digital Visualization Studio
(5) Credit Hours
This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach.
The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Code |
5VC017 |
Course Title |
Digital Visualization Studio |
Pre-requisite |
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Credit Hours |
5 |
Course Description |
This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach.
The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
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Course Objectives |
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Course Outcomes |
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5VC019 Visual Effects, Compositing and Mixed Media Production
(5) Credit Hours
Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions.
This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
Course Code |
5VC019 |
Course Title |
Visual Effects, Compositing and Mixed Media Production |
Pre-requisite |
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Credit Hours |
5 |
Course Description |
Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions.
This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
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Course Objectives |
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Course Outcomes |
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6AD001 Creative Industries and Opportunities
(5) Credit Hours
On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art.
Course Code |
6AD001 |
Course Title |
Creative Industries and Opportunities |
Pre-requisite |
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Credit Hours |
5 |
Course Description |
On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art. |
Course Objectives |
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Course Outcomes |
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6AD002 Research Methods for Graphic Design
() Credit Hours
This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a log book to record tutorials and progress throughout this module.
Course Code |
6AD002 |
Course Title |
Research Methods for Graphic Design |
Pre-requisite |
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Credit Hours |
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Course Description |
This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a log book to record tutorials and progress throughout this module. |
Course Objectives |
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Course Outcomes |
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6VC012 Graduation Project
(6) Credit Hours
The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member.
Course Code |
6VC012 |
Course Title |
Graduation Project |
Pre-requisite |
|
Credit Hours |
6 |
Course Description |
The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member. |
Course Objectives |
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Course Outcomes |
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6VC018 Independent Graphic Design Practice
(6) Credit Hours
This a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information.
Course Code |
6VC018 |
Course Title |
Independent Graphic Design Practice |
Pre-requisite |
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Credit Hours |
6 |
Course Description |
This a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information. |
Course Objectives |
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Course Outcomes |
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6VC019 Major Aspects of Visual Communication Projects
(6) Credit Hours
This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with particular reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design.
Course Code |
6VC019 |
Course Title |
Major Aspects of Visual Communication Projects |
Pre-requisite |
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Credit Hours |
6 |
Course Description |
This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with particular reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design. |
Course Objectives |
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Course Outcomes |
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