B870A Managing in a changing world-Management

BUS310 Strategic Management

B327 Sustainable enterprise and innovation

MKT112 Principles of Marketing II

September 2021 – December 2023
Associate professor of Marketing/Management at UUM -KL - Malaysia

October 2020 - August 2021
Associate professor of Marketing/Management at EJUST

March 2018 – September 2019

University Associate at Curtin University
– Perth – Australia (Part-time)

August 2014–December 2017
Senior Lecturer and the Head of Marketing Department
Curtin University – School of Business – Marketing Department

2011 – July 2014
Senior Lecturer at University of Northern Malaysia

2010
Marketing Teacher at London School of Economics

2002-2005
Teaching Assistant - Cairo University - Egypt.

Taught several subjects

•Strategic Management
•Organizational Change Management
•Strategic Marketing
•Entrepreneurship
•Research Methods (Quantitative and Qualitative)
•Strategic Brand Management
•Marketing Research
•E-marketing
•International Business
•New Venture Creation
•Innovation Management
•Services Marketing
•Entrepreneurship and Strategy
•Marketing management
•and many more

Selected Publications:

Ismail, A.R. and Mohamad, B. (2022), "Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations", International Journal of Entrepreneurial Behavior & Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJEBR-02-2022-0167 (Indexed in Scopus, ABS 3 and ABDC).

 Ismail, A. R. (2023). How brand performance during COVID-19 affect brand orientation after the pandemic ends? International Journal of Business Excellence, (Revise and Resubmit). (Indexed in Scopus and ABDC).

 Ismail, A. R. (2023). The recursive relationship between brand orientation and brand performance in Egyptian SMEs: The role of internal branding. Routledge Handbook on Business and Management in the Middle East.

 Mohamad, B., Adetunji, R. R., Alarifi, G., Ismail, A. R., & Akanmu, M. D. (2022). A visual identity-based approach of Southeast Asian city branding: a netnography analysis. JAS (Journal of ASEAN Studies), 10(1). (Indexed in Scopus)

 Ismail, A. R. (2022). Exploring the brand co-creation-brand performance linkage and the roles of innovation and firm age: resource-based and dynamic capabilities views. In Research Handbook on Brand Co-Creation. Edward Elgar Publishing.

 Ismail AR, (2021) “Green internal branding and green inter-functional coordination roles in the relationship between green brand orientation and brand performance” Accepted for publication in Social Business (Indexed in ABS and ABDC)

 Ismail, A. R., Nguyen, B., Chen, J., Melewar, T. C., & Mohamad, B. (2020). Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia. Young Consumers. 4 Volume 22, Number 1, 2021, pp. 112-130(19).DOI: https://doi.org/10.1108/YC-07-2019-1017 (Indexed in Scopus, ABS and ABDC)

 Ismail, AR, Nguyen, B. and Melewar, TC. (2018) “Impact of perceived social media marketing activities on brand- and value consciousness: Roles of usage, materialism and conspicuous consumption” International Journal of Internet Marketing and Advertising, Vol 12, N0 3. (Indexed in Scopus and ABDC)

 Ismail, AR, (2017) “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness”, Asia Pacific Journal of Marketing and Logistics, Vol 29, No 3. (Indexed in Scopus and ABDC)

 Ismail AR (2015) “Leveraging the potential of word of mouth: the role of love, excitement and image of the brand” submitted to Journal of Global Fashion Marketing, Vol 6, No (2), pp. 87-102. (Indexed in Scopus and ABDC)

 Ismail AR. and Melewar TC. (2014) “Attitude of Muslim consumers towards sex appeal in advertising: A comparative study between sub-cultures in Malaysia”, Journal of Promotion Management, Vol 20, No (5), pp.126 – 149 (Indexed in Scopus, ABS and ABDC)

 Ismail, AR, Melewar TC, Woodside A. (2013) “Using netnography method to reveal the underlying dimensions of customer experience” Qualitative Market Research: An International Journal, Vol 16, No (2), pp.126 – 149 (Indexed in Scopus, ABS and ABDC)

 Ismail, AR. (2012) “Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia“, Journal of Global Marketing, Vol. 25, No (4), pp. 1-13 (Indexed in Scopus, ABS and ABDC)

 Ismail, AR., and Spinelli G. (2012) “Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers”, Journal of Fashion Marketing and Management, Vol. 16, No (4), pp. 386-398 (Indexed in Scopus and ABDC)

 Ismail, AR., (2011) “Experience marketing: An empirical investigation” Journal of Relationship Marketing, Vol. 10, No (3) pp 176 – 201. (Indexed in Scopus, ABS and ABDC)

 Ismail, AR., Melewar TC, Lim L. and Woodside A. (2011) “Customer experiences with brands: Literature review and research directions”, The Marketing Review, Vol. 11, No (3), pp. 205-225. (Indexed in Scopus, ABS and ABDC)

 Awais Bhatti, M., Mohamed Battour, M. and Ismail, A.R, 2013. Expatriates adjustment and job performance: an examination of individual and organizational factors. International Journal of Productivity and Performance Management, 62(7), pp.694-717. (Indexed in Scopus, ABS and ABDC)

 Awais Bhatti, M., Mohamed Battour, M., Ismail, A.R. and Pandiyan Sundram, V., 2014. Effects of personality traits (big five) on expatriates adjustment and job performance. Equality, Diversity and Inclusion: An International Journal, 33(1), pp.73-96. (Indexed in Scopus, ABS and ABDC)

 Ismail, A. R., & Mohamed, B. (2017). The ethical intention of marketing students: the role of ethical ideologies, Machiavellianism and gender. International Journal of Ethics Education, 2(1), 67-75.

 Ismail, AR, Johnson, C, Mohamed, B., Zulkepli, J., Bhatti MA and Hii, L. (2016) “A comparative study of work values between US and Malaysia marketing students” International Journal of Business Administration, Vol 7, No 5, pp. 22-35.