The Graphic and Multimedia Design/Technology Programme is an AOU programme that provides students with essential knowledge and skills about the fields of Multimedia, Advertising, Branding, Motion Graphics and Animation.
Graduates of this programme will be able to undertake 3D animation, game design, mobile applications and development projects which involve advanced multimedia and graphics capabilities.
Students will be able to apply creativity, artistic skills, conceptual design, and critical thinking. Students will also be able to create a relationship between design and industry through the development of visual communication.
Students will be able to evaluate and select the appropriate design techniques and technological tools applicable to real-world projects.
Graduates of this programme will have a broad range of potential career opportunities in the professional sectors of image production, based on the execution of projects in the field of audio-visual, motion graphics, film-making, photography, advertising, branding and interactive design.
Why to study
The
main aim of this programme is to help students maintain firm grasp of graphic
design and multimedia technology, including 3D model construction, lighting,
and animation that will enable the interested individuals to create exciting,
engaging, and interactive experiences. In addition, individuals will learn
how to correct and enhance already developed images/multimedia and develop
all types of graphic media including web pages, marketing campaigns,
advertising, instructional material, and multimedia projects. The programme
will help in developing strong skills in artistic creativity, historical
background of graphic/multimedia design, multimedia and graphic design
standards, specialized theoretical background, business fundamentals, and
mastering the relevant technologies and tools. Therefore, this programme
balances the theoretical and the practical aspects, and the artistic and
technological aspects. In
addition to the above mentioned, the programme has the following distinctive
features: - Tutorials are
delivered by tutors with professional experience in Multimedia and Graphic Design.
This is in addition to their academic
experience, which contributes to preparing
our graduates for the industry. - Tutoring is
conducted by a highly-qualified team of tutors
- The practical
nature of the programme
- Boosted by the
collective intelligence of multiple tutor teams at different branches.
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