4AD010 Introduction to Art and Design in Context
(5) Credit Hours
This module provides generic and subject specific contextualization for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits.
| Course Code |
4AD010 |
| Course Title |
Introduction to Art and Design in Context |
| Pre-requisite |
EL111 |
| Credit Hours |
5 |
| Course Description |
This module provides generic and subject specific contextualization for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits. |
| Course Objectives |
Aims of the module: The aims of the design basics component of the course are: • Acquire the theory necessary for the practice of design •
Discern the elements and principles of design • Recognize and appreciate design in nature and all creation • Acquire the basic terminology of the design profession • Develop an understanding of "why to do it" as well as "how to do it" • Appreciate the styles and mannerisms, past and present, in design and to know what makes their uniqueness • Acquire technical proficiency in the use of the tools and materials of design • Apply the elements and principles of design to given problems and to exploit their use for one's own creative inspirations.
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| Course Outcomes |
A. Knowledge and understanding: A1. Get familiar with the design elements: color, shape, line, tone, texture, form, etc. A2. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design. A3. Identify the design elements and principles that satisfy the stated purpose. A4. Demonstrate knowledge and understanding of the role of illustration as a communication tool in graphic and multimedia design. A5. Research, analyze, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing. A6. Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes. A7. Explain, discuss and critique illustration artwork, including some reference to the art historical, social, and cultural context B. Cognitive Skills: B1. Adopt a creative approach to problem solving and to become self-critical in the editing of the design work. B2. Read text materials and identify key points and concepts that should or could be communicated through an illustration. B3. Select data and information from various sources and analyze and present them on an appropriate manner to support a project and its solution. B4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations. B5. Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects. B6. Enrich skills of combining manual methodologies and materials in order to fulfill certain functions. C. Practical and professional Skills: C1. Solve design problems by using new visual solutions – systematic approaches. C2. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats. C3. Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications. C4. Use effectively and creatively elements and principles of design in the creation of illustration projects. C5. Identify and communicate visually alternative solutions. C6. Create effective art composition by applying design principles and appropriate rules of composition. D. Key/ transferable Skills: D1. Translate verbal meanings into design forms, by using different materials and methodologies. D2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates. D3. Design, illustrate, and complete individual projects for various purposes and audience in an effective and creative manner. D4. Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner. D5. Classify illustrations according to types of design problems, subject matter and applications. D6. Demonstrate an understanding of the demands and expectations of the illustration profession.
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4VC012 Studio Practice Ideas, concepts and communication methods
(5) Credit Hours
This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a journal and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
| Course Code |
4VC012 |
| Course Title |
Studio Practice Ideas, concepts and communication methods |
| Pre-requisite |
EL111 |
| Credit Hours |
5 |
| Course Description |
This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a journal and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate. |
| Course Objectives |
Aims of the module: This studio-based course aims to develop students understanding of the fundamentals of visual language and design principles. The course provides students with a core knowledge base from which students can build visual problem-solving skills and enhance the ability to plan, create and critically evaluate processes. Students are introduced to visual communication and through the use of basic design strategies and media students will develop an understanding of core principles which underpin effective visual communication and factors which contribute to the creation of meaningful graphics forms. - This course enables students to: 1. Use visual art perceptions as an instrument for graphic design 2. Establish a positive work ethic in Graphic Design theory and practice 3. Participate in critiques; to begin to understand the importance of dialogue in the creative process 4. Learn about the professional practices of being a creative person 5. Understand graphic design as a tool for communicating information, concepts and emotions 6. Apply the elements and principles of design in their own graphic design endeavours 7. Discuss the impact of commercial art in today's society 8. Realize the implication and application at various media and their functions in graphic design Critically evaluate, develop arguments and demonstrate effective communication skills in the presentation of ideas and visual solutions.
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| Course Outcomes |
A. Knowledge and understanding: A1. Understand contemporary visual communication concepts, media and images, and their role in contemporary society. A2. Understand the graphic design functions of relating ideas, objects, and materials. A3. Explore and gain understanding of visual logic A4. Hands-on experiences that provide students opportunities to think and create visual messages. B. Cognitive Skills: B1. Develop critical thinking skills regarding the ways contemporary visual media shapes societal attitudes and behaviors. B2. Skill development in producing efficient visual communication messages B3. Develop mature understanding of the relationship between visual form and meaning B4. Achieve different approaches in graphic design to solving problems and be able to communicate results accurately with structured and coherent arguments. C. Practical and professional Skills: C1. Employ self-selected creative thinking and problem-solving techniques in a wide range of practical settings and situations. C2. Collaborate effectively in creative thinking and design problem-solving. D. Key/ transferable Skills: D1. Deal with complex issues, generate concepts and successfully communicate ideas through visual, written and/or oral means. D2. Adapt the learned information that affected the historical evolution of graphic design to today’s changing technologies.
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4VC013 Elements, Composition and digital Foundation
(5) Credit Hours
This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices.
In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates
| Course Code |
4VC013 |
| Course Title |
Elements, Composition and digital Foundation |
| Pre-requisite |
EL111 |
| Credit Hours |
5 |
| Course Description |
This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices.
In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates |
| Course Objectives |
Aims of the module: 1.Associated with the art of drawing and composition and their terminology. 2.Acquire a substance knowledge of the roles of cultural, social, artistic values in the art of drawing, and develop skills of evaluating, appreciating and criticizing drawing artworks. 3.Develop perceptual, technical, artistic and methodical skills for handling subject matters, such as, problem solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings and expressing moods, emotions and feelings. 4.Create aesthetically pleasing drawing and composition artworks of various subject matters.
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| Course Outcomes |
A. Knowledge and understanding: A1. Understand the logical steps of the implementation and the application for creating designs / problem-solving. A2. Understand and use the tools and techniques of graphical software in the field of graphic design. A3. Create high-resolution, true colour image file industry-standard file formats for presentations, prepress, or any other application requiring top-quality images. A4. Describe the key concepts of drawing: gestalt, light and shadow, edges, relationship and spaces. A5. Recognize the principles of gestalt and their functions in existing drawing and composition artworks. A6. Identify and explain the rules of composition. A7. Use appropriate terminology for describing concepts, drawings, compositions, methods, techniques, tools, art mediums and materials. B. Cognitive Skills: B1. Develop the ability to use computer applications for processing images and for drawing, tracing and producing promotional materials and Designs. B2. Explain the computer graphics workflow and discuss the relation among different computers applications. B3. Explain, discuss and compare various drawings styles, techniques, mediums and processes. B4. Demonstrate an understanding of the properties, qualities, functions, relationship, dynamics and meanings of the elements and principles of art and design. B5. Critically analyze drawings and compositions within their historic and cultural context. B6. Identify and explain the principles of two and three dimensional shapes and forms and their link to perspective, point of view, light and shadow, value, color, size and distance. C. Practical and professional Skills: C1. Creating a time management method, using a part of the 5 approaches theory “What, Why and How” and developing students background of using PC for visual aids. C2. Realize the implication and application at various media and their functions in graphic design. C3. Creatively and skillfully use drawing mediums for rendering subject matters of drawing artworks. C4. Apply the elements and principles of drawing and the appropriate rules of composition to the context of the subject matter and tie them together in one whole artwork. C5. Demonstrate competency with the traditional and electronic tools and techniques associated with the art of drawing and composition and their terminology. C6. Perform highly crafted drawings and compositions for various art and design applications D. Key/ transferable Skills: D1. Using the appropriate software for brainstorming, sketching drafts of ideas in addition to practical knowledge will create skill sets necessary for careers in the field of graphic design. D2. Appreciating the professionalism, follow a plan of digitize and process an image to create an understanding computer graphic workflow. D3. Undertake collaborative drawing projects work D4. Demonstrate the ability and versatility to create drawings and compositions for various purposes. D5. Demonstrate perceptual, technical, artistic and methodical skills for handling subject matters, such as, problem solving, exploring potential solutions, analysing and interpreting verbal and visual information, communicating ideas, conveying meanings and expressing moods, emotions and feelings. D6. Demonstrate a creative ability to convey meanings, and ideas within drawing artworks.
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4VC014 Introduction to Programming and Interactivity for Media Arts
(5) Credit Hours
This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programmes and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials.
In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden
the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
| Course Code |
4VC014 |
| Course Title |
Introduction to Programming and Interactivity for Media Arts |
| Pre-requisite |
4AD010 - 4VC012 - Ge104 |
| Credit Hours |
5 |
| Course Description |
This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programmes and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials.
In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden
the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates. |
| Course Objectives |
Aims of the module: This course is aimed to: •Realize the production of interactive media designs. •Understand the differences between design for print and screen. •Develop and apply skills in multi-media design technology for desktop and the Web •Demonstrate basic skills in using the latest media art development tools. •Draw inspiration from the history of artists and designers who explore ideas and applications of interactivity •Gain practical experience with basic electronics, coding, and other techniques of digital art production •Develop experimental art, interactive objects, and responsive environment projects based on conceptual assignments •Research digital and experimental art works and trends
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| Course Outcomes |
A. Knowledge and understanding: A1. Introduce and expand the theoretical concepts that form the foundations of interactive art including media developments and equivalents/translations from multidisciplinary art forms and art history. A2. Understanding of the technologies and production methods unique to digital design for screen-based applications. A3. Visually depict digital motion/sound integration A4. Demonstrate an understanding of the design and programming processes. A5. Demonstrate knowledge of the main constructs and mechanisms in Java. A6. Demonstrate knowledge of the main concepts of object-oriented programming A7. Demonstrate an understanding of the techniques used in developing a medium Java Windows application. B. Cognitive Skills: B1. Combine graphic skill and appreciation with creativity and research. B2. Able to solve problems during the process of producing screen-based applications. B3. Describe and apply key concepts and techniques in software design and development. B4.
Describe and apply key concepts of object-oriented programming. B5. Analyze and abstract away from the details of a problem. B6. Design and formulate an appropriate solution to a problem and evaluate it. C. Practical and Professional Skills: C1. Enable students to articulate ideas and communicate effectively within development teams. C2. Establish a confident base of digital tools and techniques for the realization of works that exemplify and expand the theoretical base of interactive new media C3. Assemble, programme, and develop, Java programmes. C4. Use software tools such as a Java IDE. C5. Use appropriate programming skills. C6. Develop user programmer-defined class in Java. D. Key/ transferable Skills: D1. Build insight into the psychological and cultural/social contexts that define interactive media access and interpretation and lay the foundation for the evolution of future forms. D2. Provide students with specialist practical and theoretical skills in the development of content for screen-based applications. D3. Find information from a range of sources to support a task. D4. Plan medium tasks. D5. Use Java libraries. D6. Use appropriate numerical, mathematical and abstraction skills.
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4VC015 Digital Photography and Media Production
(5) Credit Hours
This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes.
Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media.
The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving.
Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate.
| Course Code |
4VC015 |
| Course Title |
Digital Photography and Media Production |
| Pre-requisite |
EL111 |
| Credit Hours |
5 |
| Course Description |
This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes.
Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media.
The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving.
Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate. |
| Course Objectives |
Aims of the module:
1.Demonstrate film/video and audio aesthetics in an original production at the introductory level. 2.Identify and define key production terms 3.Demonstrate excellent writing techniques for creative self-expression. 4.Understand the meaning of digital photography. 5.Acquire a comprehensive knowledge of the basic manual features of digital camera, and the functions of lens, exposure, metering, lighting, basic computer skills, composition and standards of quality. 6. Acquires creative and systematic investigation skills of formal and conceptual issues. Learn to photograph people, portraits, still life, events, shapes, architecture, landscape, and various types of panorama.
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| Course Outcomes |
A. Knowledge and understanding: A1. Understanding of the decision making and problem solving processes related to media production A2. Acquire in-depth knowledge about the innovations that have occurred in the field of photography and the importance of subsequent technological and artistic breakthroughs in design and other fields as well. A3. Know basic principles of camera and audio equipment and demonstrate understanding of the role of photography and its implications within a cultural, social and philosophical standpoint. A4. Understand visual storytelling, the basic techniques in digital editing, and knowledge of relevant media theory. B. Cognitive Skills: B1. Think critically about media and their messages. B2. Possess a foundation in media art production. B3. Familiarize with the usage of digital photography and media software in producing projects. B4. Critically evaluate imagery for technical and conceptual information. C. Practical and professional Skills: C1. Collaborate effectively in leadership growth, cooperative work in a small group, problem solving, originality and creativity in media production. C2. Acquire and develop a foundation of media production knowledge, theories, skills, and technologies, where ideas and concepts are communicated in media art making. C3. Apply knowledge of design elements and principles to photography an aesthetic sense for capturing images that also convey an idea. D. Key/ transferable Skills: D1. Understanding the context and concepts of media production and apply to experimental motion picture, audio, video, film, and various other industry applications. D2. Demonstrate an understanding of film and visual vocabulary including shots, transitions, effects and how these film elements can be used to enhance student narratives. D3. Communicate and express ideas effectively through photographic imagery by means of technical skill and ways of seeing.
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4VC016 Typography-I
(5) Credit Hours
Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content.
A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
| Course Code |
4VC016 |
| Course Title |
Typography-I |
| Pre-requisite |
EL111 - 4AD010 - 4VC012 |
| Credit Hours |
5 |
| Course Description |
Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content.
A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates. |
| Course Objectives |
Aims of the module 1. Learn to create effective arrangements of text and visual images for various design applications. 2. Develop a strong sensitivity to the aesthetic aspects of the arrangement letterforms. 3. Become familiar with the working practice, skills, and terminology of typography. 4.
Understand the dynamic and communicative form of typographic layout and its functions. 5. Understand the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif , san serif, etc. 6. Understand the communication value of different uses, kinds and appropriateness of typefaces.
7. Use basic computer applications to create visual communication compositions.
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| Course Outcomes |
A. Knowledge and understanding: A1. Recognize the individual styles of typefaces and their historical basis as indications of their time and culture. A2. Describe the anatomy, form, style and characteristics of letterforms. A3. Demonstrate a deep understanding of using typefaces as an informative and expressive tool and as a visual form. A4. Describe the measurement system of letterforms and the relationship between size, leading, letter spacing and word spacing. B. Cognitive Skills: B1. Identify the different weights, widths, and forms of typefaces such as light, bold, extended, condensed, italic, oblique, serif, San serif, etc. B2. Demonstrate an in-depth understanding of typographic terminology. B3. Analyze the letterforms in terms of aesthetics and communication objectives, readability and legibility. B4. Demonstrate knowledge of typesetting, proofreading critique and presentation skills. C. Practical and professional Skills: C1. Demonstrate an understanding of the basic principles of typography such as the selection and arrangement of type for effective legibility and readability. C2. Demonstrate an understanding of the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif, San serif, etc. C3. Demonstrate a strong sensitivity to the aesthetic aspects of the arrangement letterforms within various contexts. C4. Demonstrate an understanding of Gestalt principles and practice of using typeface as an informative and expressive tool and as a visual form. D. Key/ transferable Skills: D1. Develop a series of typographical solutions for various functions and various communication objectives. D2. Undertake various typographic projects. D3. Evaluate the visual arrangements, legibility, readability and context of typographic projects. D4. Analyse the communication value of different uses, kinds and appropriateness of typefaces.
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5AD008 Critical and Contextual Issues in Art and Design
(5) Credit Hours
This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking.
| Course Code |
5AD008 |
| Course Title |
Critical and Contextual Issues in Art and Design |
| Pre-requisite |
4VC015 |
| Credit Hours |
5 |
| Course Description |
This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking. |
| Course Objectives |
Aims of the module Interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear. This part of the course will enable the students to: 1.
Learn and understand the principles of applied media aesthetics. 2. Learn and understand the principles of photography. 3. Learn and understand the principles of filmmaking. 4. Learn and understand the principles of audio production. 5. Learn and understand the principles of video production. 6. Acquire a knowledge of the aesthetics elements of film, video and electronic productions. 7. Acquire a knowledge of the development of visual images. 8. Identify the importance, influence and meaning of visual images. 9. Acquire a knowledge of sequencing as it relates to video and electronic media production. 10. Learn the appropriate strategies to create functional preproduction documents, such as treatment and storyboards. 11. Acquire a knowledge of post-production video software. 12. Achieve credible results through the appropriate use of actors and staging for video production. 13. Edit and mix sounds for videos and films. 14. Determine the correct sounds and sound mix to create a soundtrack that supports the idea and intention of the digital scene. 15. Learn the scanning technology in the translation of images into the digital environment. 16. Understand the influence of historical development of aesthetic concepts of beauty, art and design for digital screens. 17. Understand the context of marketing strategy, branding and identity development when choosing or designing for specific types of screen display. 18. Think critically about aesthetic choices used in applied media production. 19. Acquire the knowledge necessary to make informed aesthetic choices and detailed production plans for audiovisual projects. 20. Appraise the techniques employed in the creation of media texts.
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| Course Outcomes |
A. Knowledge and understanding: A1. Write analytical essays regarding aesthetic and socio-cultural aspects of the video, film and electronic media arts. A2. Demonstrate understanding of the principles of applied media aesthetics, photography, filmmaking, audio production and video production. A3. Recognize the aesthetics elements of film, video and electronic productions. A4. Identify the theoretical and practical terminology associated with applied media aesthetics and its applications. A5. Apply various visual communication approaches to solve given problems in specific areas of activity. A6. Apply the required knowledge of every particular characteristic for each of the required design activities. A7. Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design covered by this course. A8. Apply the techniques of visual communication representation required in a project’s process. B. Cognitive Skills: B1. Demonstrate a knowledge of sequencing as it relates to video and electronic media productions B2. Critically analyze design for digital screens using aesthetic terms and evaluation criteria. B3. Identify design elements and principles used in designs for applied media production. B4. Appreciate the impact of social context, interaction, social connection and communication on design. B5. Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design. B6. Develop their research skill covering both visual and analytical methods. B7. Learn about various materials and production that are integrated in the design process and how to include them in design decisions. B8. Grow the knowing of how to monitor materials behavior in producing, printing and other outcomes. C. Practical and professional Skills: C1. Employ appropriate strategies to create functional documents for preproduction, such as treatments and storyboards. C2. Demonstrate knowledge of post-production video software to produce short films. C3. Apply aesthetic design concepts to create original design for various digital media formats. C4. Explain, illustrate and evaluate formal aesthetic in video and film productions. C5. Continue the development of their creative skills and have knowledge related to professional design business culture. C6. Identify fundamental aspects of applied design process in professional design organization. C7. Appropriate usage of decoding and encoding of knowledge gained from the design research phase. C8. Learn to develop and write conceptual narratives that feed directly into concept driven ideas. D. Key/ transferable Skills: D1. Demonstrate competence over aesthetics via the practical application of theories to film, video production and essay writing. D2.
Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display. D3. Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects. D4. Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience. D5. Recognize various design elements, their content and visual organization in any design composition. D6. Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development. D7. Visual experimentations in different directions and analyse the difference in those directions based on required components. D8. Repetition of the process to finally achieve what is known as the creative habit.
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5VC012 Visual Narrative
(5) Credit Hours
This module will encourage you to explore the potential of Visual Narrative within your specialist
practice. This narrative may manifest itself as analogue or digital outputs, still or moving image or
sound, and may take the form of graphic novels, children’s books, storyboards, films, sound
collages or artist’s books; an advertising or promotional campaign, performance or event, web-
media, multimedia, information graphics or reportage. You may wish to explore global or personal
issues or re-imagine an existing narrative form. This predominantly self-authored project may take
the form of an individual or collaborative approach and will encourage personal engagement with
current specialist practice.
Continuous feedback will be delivered throughout the module in the form of group and individual
tutorials, discussions and debates.
| Course Code |
5VC012 |
| Course Title |
Visual Narrative |
| Pre-requisite |
4VC013 |
| Credit Hours |
5 |
| Course Description |
This module will encourage you to explore the potential of Visual Narrative within your specialist
practice. This narrative may manifest itself as analogue or digital outputs, still or moving image or
sound, and may take the form of graphic novels, children’s books, storyboards, films, sound
collages or artist’s books; an advertising or promotional campaign, performance or event, web-
media, multimedia, information graphics or reportage. You may wish to explore global or personal
issues or re-imagine an existing narrative form. This predominantly self-authored project may take
the form of an individual or collaborative approach and will encourage personal engagement with
current specialist practice.
Continuous feedback will be delivered throughout the module in the form of group and individual
tutorials, discussions and debates. |
| Course Objectives |
Aims of the module This course will enable the students to: 1. Understand the visual cues of color, form, depth and movement and how to employ them to grip a viewer’s attention. 2. Acquire a significant knowledge the visual sensory theories of gestalt and constructivism, and the perceptual theories of semiotics and cognition. 3. Acquire an understanding the principles of visual persuasion and how visual messages are employed to convince others to buy a product, adopt a service, or advocate a point of view. 4. Acquire a clear understanding of visual stereotypes and how stereotype images can injure or heal. 5. Understand how the image physically produced and how are elements combined in a frame. 6. Develop skills to identify the major elements and story of the image. 7. Develop skills to identify the functional aspect of the image within its context. 8. Develop cognitive skills to identify the emotions conveyed by the image, and how these feelings are translated across cultures. 9. Acquire a knowledge of the philosophical explanations and responsibilities of making and showing the visual work to viewers. 10. Understand the various types of symbols and metaphors and recognize their functions. 11. Understand the cultural and sensitive elements that may an image reflect. 12. Understand how the image reflects the culture and the moral of the its time.
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| Course Outcomes |
A. Knowledge and understanding: A1. To identify the fundamental elements and principles of Visual communication design. A2. Demonstrate an understanding the visual sensory theories of gestalt and constructivism, and perceptual theories of semiotics and cognition.
A3. Identify iconic, indexical and symbolic signs and identify semiotic codes and their functions. A4. Evaluate a range of subject matter, symbols, and concepts in relation to history and cultures. A5. Designing the packages by using a different ways of design techniques including 3D graphics. A6. Investigate the packaging design problems in a particular theme. A7. Demonstrate an awareness of the development of packaging and key packaging materials. A8. Understand the basic principles of identity and branding: • Think conceptually about design outcomes; • Demonstrate problem seeking and solving skills; • Develop their design process including research, sketching, as well as innovation and refinement • Prepare their output files for production A9. Typographic applications will be further applied as well as various forms of visual making for specific branding. Visual and information organization will also be covered including historical examples as reference points to developing contemporary outcomes. A10. Further deepen the knowledge of visual identities graphic standards as well as collateral materials that support the complete structure of a full identity
B.
Key/ transferable Skills: B1. Explain how media are used in the creation of Imaging. B2. Analyze visual messages in a variety of mediated contexts. B3. Identify the emotions and suggestive meaning of the Design work. B4.
Explain the philosophical justifications and responsibilities of making and showing the visual work to viewers. B5. Develop skills on how to create and produce different forms of packaging for products. B6. Utilize programmes such as Adobe Photoshop and Adobe Illustrator for design and layout. B7. Actively participate in the class design dialogues (so all their colleagues may benefit from those conversations). B8. Think creatively and critically and develop methods to examine and communicate the core values of their work as well as other related content. B9. Master visual communication rules that allow the various components of a visual identity to work as a coherent yet flexible whole. B10. Engage in a visual discourse related to the work that they are producing.
C.
Practical and professional Skills: C1. Produce various types of images that demonstrate mastery of key skills. C2. Recognize the visual cues of color, form, depth, and movement and employ them to grip a viewer’s attention. C3. Demonstrate skills to identify the functional aspect of the image within its context. C4. Incorporate the design process into image-making. C5. Understand the package development process and evaluate contemporary packaging. C6. Solve packaging design problems systematically. C7. Conceive and design consistent visual identity systems that creatively communicate the image of an institution. C8. Articulate persuasive design ideas clearly through the completion of increasingly complex projects. C9. Use the learned principles of visual identity design as guidelines for freelance work or any real-life project that might be asked of them throughout their careers. D. Key/ transferable Skills: D1. Evaluate a range of visual subject matter, symbols, and concepts by applying the six perspectives method.
D2. Articulate the reasons why there is a difference between an ordinary visual message and one that becomes an international icon.
D3. Produce high-quality visual messages in professional contexts in subsequent classes. D4.
Analyze the context and elements of various types of visual works. D5. Set goals, meet objectives, and practice clear communication of message content. D6. Analyze the package development process, select techniques and processes to take the packaging design to realization. D7. Analyze visual identities and translate any given item or idea into a sign or a correct descriptive representation. D8. Explore a wide range of processes for achieving meaningful visual solutions and develop personal methodologies for investigating and analyzing content. D9. Acquire the capability to differentiate between the specifics needed for every identity, enabling students to create visual identities adaptable to different media and cultural patterns.
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5VC013 Typography-II and computer Graphics
(5) Credit Hours
Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design.
In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation.
The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module.
The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
| Course Code |
5VC013 |
| Course Title |
Typography-II and computer Graphics |
| Pre-requisite |
4VC016، GM102، 4VC014 |
| Credit Hours |
5 |
| Course Description |
Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design.
In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation.
The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module.
The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials. |
| Course Objectives |
Aims of the module 1.
Describe the major graphics applications, graphics APIs and graphics pipelines. 2. Recognize the miscellaneous mathematics required for computer graphics. 3. Provide a representation of images using raster devices, pixels, RGB colors and geometry.
4. Implement 2D and 3D geometric transformations 5. Specify the hardware and software components of computer graphics 6. Evaluate the performance of graphics systems 7. Understand the principles of animation, deformation and character animation. 8.
Build upon the concepts acquired in Typography I. 9. Develop an understanding of the language of typography, such as critique, history, technology, and craftsmanship. 10. Acquire an advanced knowledge, theories, and concepts about typography, develop a foundation of art skills and a high level of craft, communicate ideas and concepts through writing, speaking and typographic art making. 11. Acquire a competency with the tools and technologies associated with typography and graphic design. 12. Learn to design typography within various design spaces for different kinds of communication in static and dynamic media. 13. Practice traditions of typographic grid design, the formal systems in type design and text aesthetics.
14. Consider typography and typographic hierarchy when delivered within static and dynamic media.
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| Course Outcomes |
A. Knowledge and understanding: A1. know and understand the basic principles of computer graphics and be able to select the suitable hardware and software including APIs of a graphics system for a specific application A2. Recognize raster algorithms and texture mapping, understand and categorize computer animation variants. A3.
Know and understand the visual perception, light and colour manipulation. A4. Understand image visualization, image based rendering and global illumination
A5. Demonstrate an understanding of historical and contemporary typographic conventions. A6. Demonstrate an understanding of processes of generating and solving problems in typography. A7. Analyse given design problems and reach appropriate solutions. A8. Demonstrate an understanding of critiques and the use of a critical vocabulary. B. Cognitive Skills: B1. Explain image composition and texture mapping B2. Use, evaluate and compare the different computer graphics APIs B3. Produce the design of images scenes using computer animation B4. Explain how to build interactive graphics applications B5. Identify the theoretical principles of meaning, aesthetics and function in typographic design. B6. Demonstrate an understanding of message content and visual form. B7. Define and employ industry standard graphic design terminology to describe projects. B8. Specify type using multiple typographic parameters. C.
Practical and professional Skills: C1. Implement graphics applications using advanced APIs C2. Manipulate images by using global illumination and image-based rendering. C3. Apply computer graphics concepts and techniques to develop graphics and visualization applications. C4. Evaluate computer graphics API. C5. Demonstrate the ability to experiment, innovate and test ideas involving image and text compositions. C6. Apply grid system to complex multi-page layouts. C7. Demonstrate the ability to visualize and control typographic spacing parameters such as kerning, tracking and letter spacing. C8. Manipulate typographic constraints such as point size, leading and measure to arrange text and improve legibility and readability of text, and manipulate typographic contrasts such as weight, posture and width to create emphasis and arrange text into hierarchical message systems. D. Key/ transferable Skills: D1. Share new ideas related to image and image manipulation D2. Understand how API deal with images, scenes and image visualization. D3. Effectively use computer resources. D4. Apply the skills in advanced courses particularly those related to image production. D5. Identify, define, and solve typographic design problems by proposing solutions, incorporating feedback and refining design proposals. D6. Communicate effectively by making oral and visual presentations. D7. Create visual communication designs, such as posters, advertisements, illustrations, illuminated letters, packaging, letterheads, signage, labels, logos. D8. Demonstrate a refined sense of observation to multi aspects of design problems.
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5VC015 Digital and Emerging Media Design
(5) Credit Hours
Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media.
This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques.
The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore.
At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials.
| Course Code |
5VC015 |
| Course Title |
Digital and Emerging Media Design |
| Pre-requisite |
4VC016 |
| Credit Hours |
5 |
| Course Description |
Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media.
This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques.
The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore.
At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials. |
| Course Objectives |
Aims of the module 1. The students will be able to apply and understand the basic concept of design and the main principle of visual theories like composition, Line variation in Design, the mode color of different elements, the concept of Harmony, contrast, rhythm…Etc 2. Also to focus on Design implementation , concept, consideration – beside the different aspects of Graphic design such as poster, flyers, Logo, Etc. to able the student to have a whole basic knowledge of the graphic design methods 3.
The aim of the Graphic Design course is to train visual communication designers. This professional designs tools for visual communication and creates images and languages that can effectively convey messages and values both in hard copy and digital forms: tablets, Smartphone’s and TV (Motion Graphic).
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| Course Outcomes |
A. Knowledge and understanding: A1. Conduct and perform basic aspects of graphic design and concept – both in free hand and with the use of suitable graphic software A2. Understand the challenges involved in designing graphics content. A3.
Demonstrate knowledge of various design packaging procedures A4. Describe the various stages of organizing a campaign and shows the relationship between art direction and different markets and brands.
A5. learn about the basic principles of visual communication and the importance of analysing contemporary trends and campaigns A6. Conduct and perform Basic aspects of Art Directions. B. Cognitive Skills: B1. Apply key concept relevant to graphic and multimedia design. B2. Devise and carry out a project in graphic and multimedia design that applies and extends their knowledge & understanding B3. Refine specification & implementation of software tools and technologies required to undertake graphic design and multimedia projects. B4. Apply key concept relevant to Art direction. B5. Devise and carry out a project in Artistic direction that applies and extends the student knowledge & understanding B6. Refine specification & implementation of software tools and technologies required to undertake art direction. C. Practical and professional Skills: C1. Evaluate and select suitable software tools and technologies required to undertake graphic design and multimedia project. C2. Undertake project work involving artistic and creative graphic design technique. C3. Evaluate and select suitable software tools and technologies required to undertake Art direction. C4. Undertake project work involving artistic and creative graphic art direction theory. D. Key/ transferable Skills: D1. Undertake independent studies and practise lifelong learning in the field of digital and emerging media design. D2. Demonstrate efficient digital and emerging media design project planning & implementation skills. D3. Demonstrate efficient digital and emerging media design teamwork D4. Undertake independent studies and practice lifelong learning in the field of art design. D5. Demonstrate efficient project planning & implementation skills in the field of art direction. D6.
Demonstrate efficient art direction team work D7. Undertake graphic art direction project work.
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5VC017 Digital Visualization Studio
(5) Credit Hours
This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach.
The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
| Course Code |
5VC017 |
| Course Title |
Digital Visualization Studio |
| Pre-requisite |
5VC012 |
| Credit Hours |
5 |
| Course Description |
This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach.
The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates. |
| Course Objectives |
Aims of the module •Introduce basic digital media production skills •Effectively communicate 2D and 3D compositions and products using digital media (using a computer-aided Drafting system). •Dimensioning techniques and the development and use of prototype drawings •Organize and follow planned procedures for solving technical problems. •Create hard copy and/or electronic media output. •Exhibit proper file management skills. •Learn to utilize digital media as drafting systems to become more productive.
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| Course Outcomes |
A.Knowledge and understanding: A1.Develop professional visual sensitivity and competency in graphic communication through discipline of the design techniques.
A2.Understand the Digital Medium and its implementations in 2D visual representation. A3.Understand the visual perception theory. B.Cognitive Skills: B1.Utilize technical and computer skills necessary to complete design projects. B2.Continuing development of professional computer design skills, and to develop a series of professional portfolio pieces. C.Practical and professional Skills: C1.Generate ideas, concepts, and propose solutions while fostering thinking skills and creativity. C2.Projects encourage students to develop both their technical and conceptual skills, exploring how the creative process evolves within design. D.Key/ transferable Skills: D1.Practical understanding of and ability to operate software used for the design and printing process. D2.Identifying opportunities and achievements when students critique their own work and the work of others.
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5VC019 Visual Effects, Compositing and Mixed Media Production
(5) Credit Hours
Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions.
This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
| Course Code |
5VC019 |
| Course Title |
Visual Effects, Compositing and Mixed Media Production |
| Pre-requisite |
5VC013 |
| Credit Hours |
5 |
| Course Description |
Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions.
This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates. |
| Course Objectives |
Aims of module This course will enable the students to: 1.Acquire understanding of the basic image processing techniques and recognize the difference between a visual effect and a special effect. 2.Understand the principles of visual structure, composition, digital representation of visual information, color correction and grading and the art of editing. 3.Become aware of 3D cameras and rendering techniques. 4.Create mattes using various image processing techniques including Chroma-keying, Track motion and data. 5.Understand the compositing process and identify major techniques and applications used in industry. 6.Develop a visual effects pipeline for integration in the filmmaking process. 7.Recognize the digital aesthetics of 3-D Visual Effects. 8.Develop technical and conceptual abilities that lead to content delivery in a linear and cinematic context. 9.Learn techniques for making 3D modeling, deformations, and texturing as applied to lighting and animation requirements. 10.Learn to synthesize and communicate ideas visually in the form of digital composition and editing and develop problem-solving skill and project management skills. 11.Offer an insight into the role of a project manager, technical director and visual effects animation supervisor. 12.Acquire skills to develop a filmmaking proposal taking consideration of budgets and schedules. 13.Develop skills of self-exploration and self-reflection of the subject matter and enhance original thinking; good organization and capacity to analyse and synthesize subject matter. 14.Expanding knowledge through analysis and interpretation of issues discussed using information from a range of sources.
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| Course Outcomes |
A.Knowledge and understanding:
A1.Identify the visual effects used in motion graphics projects. A2.Define and apply motion principles and theories related to the core concepts of visual effects and compositing. A3.Recognize the principles of visual structure, composition, digital representation of visual information, color correction and grading, and the art of editing in film production. A4.Explain design principles, concepts, styles, and terminologies related to visual effects and compositing. A5.Understand the challenges involved in sound production and mixed media content. A6.Demonstrate knowledge of integrating sound production and mixed media technologies into effective project work. A7.Demonstrate knowledge of various sound mixing procedures.
B.Cognitive Skills:
B1.Demonstrate skills in presentation and critical discussion. B2.Predict common pitfalls in planning visual effects sequences. B3.Demonstrate the ability to interpret and integrate various resources. B4. Demonstrate the ability to create informative content using appropriate material with in-depth and extensive knowledge of the subject matter. B5. Devise and carry out a project in sound production & mixed media that applies and extends their knowledge & understanding. B6. Refine specification and implementation of software tools and technologies required to undertake sound production and mixed media projects.
C.Practical and professional Skills:
C1.Combine techniques to create rich environments based on original thinking, good organization, analysis, and synthesis; demonstrate an excellent understanding of subject matter. C2.Merge elements and techniques from various sources to emulate realistic optical effects for filmmaking and achieve intended effects. C3.Demonstrate skills in the use of industry-standard tools to produce rigorous organization, coherent structure, systematic composition, and motion graphics. C4.Implement a visual effects pipeline for integration into the filmmaking process, including technical knowledge of 3D modeling, deformations, texturing, lighting, and filmmaking requirements. C5.Select, organize, and implement projects within allocated resources and budget constraints. C6.Perform effective presentations before a panel of experts. C7.Evaluate and select suitable software tools and technologies required for sound production and mixed media projects. C8.Undertake project work involving artistic and creative sound mixing and design techniques.
D.Key/ transferable Skills:
D1.Demonstrate problem-solving skills and project management skills in creating visual effects and composition. D2. Demonstrate precision in argument, with well-defined and reasoned points of view grounded in insightful interpretation of existing literature and film.
D3.Use various techniques to emulate realistic optical effects for filmmaking. D4.Critically analyze and evaluate the form of image composition and editing, with insightful comments that open up new issues. D5.Undertake independent studies and practice lifelong learning. D6.Demonstrate efficient project planning and implementation skills. D7.Demonstrate efficient teamwork. D8.Undertake sound production and mixed media project work. |
6AD001 Creative Industries and Opportunities
(6) Credit Hours
On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art.
| Course Code |
6AD001 |
| Course Title |
Creative Industries and Opportunities |
| Pre-requisite |
5VC015 |
| Credit Hours |
6 |
| Course Description |
On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art. |
| Course Objectives |
Aims of the module
This course enables students to: 1. To encourage students to engage with professional cultural and creative industries throughout their experience in Graphic Design fields. 2. To encourage a strategic view of the importance of the cultural and creative industries environment – including the world of international and collaborative arts. 3. To enable students to manage and direct medium-size and large-scale research projects in relation to their chosen within graphic design creative industries. 4. To support students in their ability to resolve real world problems in order to ensure the development of their autonomous practice as creative producers and managers. 5. Demonstrate the ability to organize and deploy complex and abstract ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms 6. Demonstrate the ability to manage a supervised, self-directed project, and present it at a professional level to a wide audience 7. Demonstrate the ability to act with minimal direction or supervision, to engage in self-reflection, use feedback to analyze own capabilities, appraise alternatives, and plan and implement actions 8. Demonstrate personal responsibility and professional codes of conduct, while taking responsibility for their own work, learning and development, and effectiveness in professional and interpersonal communication Demonstrate flexible skills that translate directly into the workplace, including the ability to plan and manage for changing contexts, audiences and levels of complexity, and advanced group or team work capacities, for example listening, contributing, leading, negotiating and proactively managing conflict as is appropriate.
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| Course Outcomes |
A. Knowledge and understanding: A1. Understand and apply aspects of business and strategic management within the creative industries. A2. Understand of the determinations of social, political, economic and global contexts for the creative industries. A3. Complex and deep understanding of the principles, concepts and practices of the cultural and creative industries A4. Demonstrate knowledge and critical understanding of functional concepts and processes, including production, marketing, finance, human relations, enterprise and information management, which form part of most creative industries. A5. Develop and enhance specific business competence in the area of the creative industries; A6. Demonstrate knowledge of the key environmental factors which impact on organizational behavior, management and structure. B. Cognitive Skills: B1. Demonstrate a critical awareness of current issues in business and creative industries which is informed by research and practice in the fields of graphic design. B2. Demonstrate an independent and critical understanding of the key theoretical approaches and debates relating to the academic study of the creative industries. B3. Evidence knowledge and understanding of the wider and global context in which creative industry practice occurs, including the political, judicial, cultural, and social factors. B4. Identify what constitutes a feasible creative industry and research it accordingly. B5. Demonstrate innovative and enterprise skills and appreciate the challenges inherent in entrepreneurial practice. B6. Demonstrate a sophisticated understanding of the application of ideas to contemporary professional writing and production processes in graphic design creative industries. C. Practical and professional Skills: C1. Plan and manage work both individually and as part of a team C2. Communicate and explain, using various media, strategies for approaching creative industries, and produce work of a professional standard C3. Identify appropriate practices within a professional and ethical framework, and understand the need for continuous professional development. C4. Understand the mechanisms which influence group behavior and develop teamwork and some leadership skills C5. Be self-directed and able to act autonomously in planning and implementing projects. D. Key/ transferable Skills: D1. Development of enterprise and innovation skills in the fields of graphic design. D2. Demonstrate proficiency in written and oral communication using a variety of media. D3. Undertake self-development and the capacity to learn and adapting to change in the working environment. D4. Managing own responsibilities, including time and task management D5. Identifying and solving problems in familiar and unfamiliar situations
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6AD002 Research Methods for Graphic Design
(6) Credit Hours
This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student’s major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a logbook to record tutorials and progress throughout this module.
| Course Code |
6AD002 |
| Course Title |
Research Methods for Graphic Design |
| Pre-requisite |
5AD008 |
| Credit Hours |
6 |
| Course Description |
This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student’s major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a logbook to record tutorials and progress throughout this module. |
| Course Objectives |
Aims of the module -
This course enables students to: 1. Identify graphic design research problems and questions 2. Collect, compose, classify, describe, and analyze data that relevant to graphic design research 3. Decide on appropriate and feasible methods/tools of answering graphic design research questions 4. Use a variety of tools for data collection and analysis 5. Know how to use technology to gather and analyze data. 6.
Choose, design, and pilot-test findings effectively 7. Ensure that research is valid and reliable 8. Address ethical concerns involved in conducting research 9. Know how different research methodologies may be applied to graphic design research and the uses and limitations of such methodologies. Reflect on the ethical principles of research.
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| Course Outcomes |
A. Knowledge and understanding: A1.
Determine the theoretical or logical rationale of the research problem. A2. Identify the specific research question under investigation. A3. Distinguish between quantitative and qualitative research designs and methods. A4. Evaluate the appropriateness of the research methodology for the study. A5. Discuss the implications of the study in view of the strengths and weaknesses of the research. A6. Use standard technology tools to develop instruments, organize and store data, conduct data analysis, and prepare research reports. B. Cognitive Skills: B1. Analyze theoretical and methodological approaches. B2. Prepare for writing up and presenting research in conferences and journals B3. Present the research subject and defend work adequately in an oral presentation B4. Identify and evaluate the clarity of the research problem statement. B5. Design a qualitative and a quantitative research study. B6. Be able to assess and critique a published journal article that uses one of the primary research methods in the field. C. Practical and professional Skills: C1. Apply the requisite research and writing skills, and use appropriate terminology. C2. Fulfil the requirements related to research ethics and plagiarism C3. Analyze a set of data, using standard procedures of qualitative and qualitative research C4. Explain the relationship between theory and research. C5. Be able to construct an effective questionnaire that employs several types of survey questions. D. Key/ transferable Skills: D1. Appraise the thoroughness and relevance of the literature review and determine if the literature review establishes the need for conducting the research. D2. Establish the credibility of the research. D3. Assess the theoretical perspectives and/or priory assumptions of the researchers.
D4. Use public information and research-based knowledge of issues and trends to develop a research plan D5. Propose a research study and justify the theory as well as the methodological decisions, including sampling and measurement.
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6VC012 Graduation Project
(6) Credit Hours
The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Web application, Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member.
| Course Code |
6VC012 |
| Course Title |
Graduation Project |
| Pre-requisite |
6VC018- All level 5 courses must be completed. |
| Credit Hours |
6 |
| Course Description |
The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Web application, Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member. |
| Course Objectives |
Aims of the module - Advance students' ability to complete research and apply it to a graphic design project.
Design and present a self-initiated design project. - Students will able to solve a complex design project with specific programming and design requirements.
To present a proper design problem and design strategy.
To have Clear Methodological approach of implemented designs.
To have ability to express visually and orally work in efficient way.
To exhibit the final year project in professional way
|
| Course Outcomes |
Knowledge and understanding
A1.Complete a design project which demonstrates the student thesis. A2.Develop set of integrated graphic design drawings that reflect a deep understanding of the design problem. A3.Identify the relevance of graphics & media arts/design to the contemporary market through research, analysis and synthesis. B. Cognitive skills
B1.Enhance skills in research methodology, analyzing and refining of collected data – interdisciplinary thinking. B2.Create an innovative link between “theme and style" i.e. content and form. B3.Demonstrate an awareness of contextual issues surrounding graphic design and the visual art field.
C. Practical and professional skills
C1.Enhance Holistic thinking and distinguish between functional/aesthetical, subjective/objective aspects. C2.Employ both convergent and divergent thinking in the process of observation, investigation, visualization and production D. Key transferable skills D1.Extend ability in solving visual communication design problems professionally. D2.Exercise self-judgment in selection and usage of visual data.
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6VC015 Digital Media Design for Mobile Devices
(6) Credit Hours
Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code. In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
| Course Code |
6VC015 |
| Course Title |
Digital Media Design for Mobile Devices |
| Pre-requisite |
4VC014 -5VC013 |
| Credit Hours |
6 |
| Course Description |
Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code. In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements.
Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.
|
| Course Objectives |
Aims of the module The Interactive Media Design for mobile devices component of the course offers a design-led approach to creating interactive media. This part of the course covers mobile apps, games, websites, interactive guides and installations, digital comics and virtual and augmented reality. Students will work with new devices, interfaces and emerging technologies. Students will also work both individually and as part of a team to develop a range of communication and production skills for mobile applications. Through exercise and supporting lectures students will learn how to conceptualize, design, prototype and execute interactive experiences for portable digital devices.
|
| Course Outcomes |
A.Knowledge and understanding:
A1.Understand the challenges involved in designing graphics and multimedia content. A2.Demonstrate knowledge of integrating graphic design and multimedia technologies into effective project work. A3.Demonstrate knowledge of various design packaging procedures. A4.Understand the importance of artistic and creative skills in interactive media for mobile device content. A5.The ability to produce and deliver outstanding interactive media at a level suitable for new and modern mobile device applications worldwide.
A6.Conduct and perform basic aspects of mobile visual and audio applications using suitable digital graphic software. B. Cognitive Skills: B1.Devise and carry out a project in graphic and multimedia design that applies and extends their knowledge and understanding. B2.Refine specification and implementation of software tools and technologies required to undertake graphic design and multimedia projects. B3.Apply key concepts relevant to interactive media. B4.Devise and carry out a project in mobile applications that applies and extends their knowledge and understanding. B5.Refine specification and implementation of software tools and technologies required to undertake interactive media projects. C. Practical and professional Skills: C1.To select, organize, and implement their project within the allocated resources and budget constraints. C2.Perform effective presentations before a panel of experts. C3.Evaluate and select suitable software tools and technologies required to undertake graphic design and multimedia projects. C4.Undertake project work involving artistic and creative graphic design techniques. C5.Evaluate and select suitable software tools and technologies required to undertake interactive media projects. C6.Undertake project work involving artistic and creative mobile device applications techniques. C7.To select, organize, and implement the interactive media project within the allocated resources and budget constraints. D. Key/ transferable Skills: D1.Undertake independent studies and practice lifelong learning. D2.Demonstrate efficient project planning and implementation skills in digital and emerging media design.
D3.Demonstrate efficient teamwork in digital and emerging media design. D4.Undertake graphic design and multimedia project work. D5.Undertake independent studies in digital and emerging media design and practice lifelong learning. D6.Demonstrate efficient project planning and implementation skills in interactive media design for mobile devices. D7.Demonstrate efficient teamwork in interactive media design for mobile devices. D8.Undertake interactive and mobile applications work using suitable digital techniques (Adobe Flash, etc.).
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6VC018 Independent Graphic Design Practice
(6) Credit Hours
This is a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information.
| Course Code |
6VC018 |
| Course Title |
Independent Graphic Design Practice |
| Pre-requisite |
5VC017 |
| Credit Hours |
6 |
| Course Description |
This is a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information. |
| Course Objectives |
Aims of the module Using various design projects as case studies, ranging in scale, mediums and content, the aim of this module is to give insights to students into the design process focusing both on individual approaches and collaboration methodologies, putting theoretical knowledge and professional expertise into practical outcomes. The case studies will cover a broad range of topics such as human factors, contextual patterns, urban environment, culture, social diversity, legal and regulatory issues, accessibility, technologies, and sustainability.
|
| Course Outcomes |
A. Knowledge and understanding:
A1.Identify major questions and issues in both design of objects and design of services as well as sustainability and human user experiences.
A2. Determinations of social, political, economic and global contexts for creative industries. Demonstrate an understanding of design vocabulary, concept development, processes and creative strategies that are used when
designing A3.Communicate design ideas through effective visuals, paralleled with focused written papers and oral presentations. A4.Become articulate in self-analysis of their work and be able to communicate the results of this analysis to their audience. B. Cognitive Skills:
B1.Articulate how to think in new ways about their lives, the objects they use, their role as users of these objects, the environments they live in as ecosystems and their responsibilities as designers. B2.Demonstrate abilities to select critically evaluate and apply relevant methodologies to the design of visual communication projects. B3.Articulate required processes ending up with concept driven outcomes, from researching, sketching, thinking, prototyping, exploring alternatives, evaluating, selecting, developing, presenting, to critiquing, testing, revising and improving. C. Practical and professional Skills: C1.Define their future roles as designers and plan accordingly their career taking into consideration issues that are central to the discipline of visual communication design. C2.Communicate and explain, using various media, strategies for approaching creative industries, and produce work of a professional standard Value a real design studio educational environment advantageous to learning all happening through carefully crafted simulations between class studio and real-life situations. C3.Develop their critical and analytical skills, their application of the design process as well as learn how this can be applied in real life design projects C4.Demonstrate abilities that they can continue leaning afterwards to improve the quality of their personal growth. D. Key/ transferable Skills: D1.Develop tolerance for fellow students' diverse backgrounds and respect their relative educational and professional experiences, especially their individual approaches to design. D2.Students should demonstrate the ability to collaborate in order to bring about a successful outcome when they walk out to real life situations D3.Recognize and acknowledge that the design process affects, and is affected, by political, social, cultural, economic, and ethical dimensions.
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6VC019 Major Aspects of Visual Communication Projects
(6) Credit Hours
This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design.
| Course Code |
6VC019 |
| Course Title |
Major Aspects of Visual Communication Projects |
| Pre-requisite |
5VC019 |
| Credit Hours |
6 |
| Course Description |
This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design. |
| Course Objectives |
Aims of the module - This course enables students to: Applying graphic communication design principles and techniques in the various contexts of commercial activity Understanding of the impact of advanced graphic communication technologies and activities on our environment and society Gain skills in the use of software applications in producing creative, meaningful and effective graphic items and solutions to contextualized problems and challenges Gain skills in creatively applying graphic presentation work and animation techniques to satisfy the needs of commercial activities and those of their audiences Acquire the ability to demonstrate independence in learning and thinking Acquire the knowledge and enterprise skills to successfully enter the visual communication industries as a creative practitioner. Have effective research and study skills to underpin the development of imaginative visual work. Appropriate conditions to engage and contribute to a creative community of reflective practice. Produce a series of design projects, and develop them from concept to final production. Utilize digital and traditional media to complete graphic design projects.
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| Course Outcomes |
A. Knowledge and understanding: A1. Developing and presenting effective graphic communications which support and inform business, industrial and/or built environment sectors A2.Create visual works that communicate complex issues in concise and attractive ways, using specific media formats A3.Manage a creative process individually and in teams and have ability to create visual works speaks to certain audiences / users A4. Know the key aspects of visual communication, including underlying concepts and established principles. A5.Know the broad critical and contextual dimensions of visual communication.
B. Cognitive Skills: B1.Make sound judgments in accordance with the theories and concepts of visual communication subjects. B2.Communicate an understanding of the key principles of practice in written and oral presentation. B3.Demonstrate creative thinking skills. B4.Have the ability to source, synthesis and apply research, to work independently and develop and articulate ideas. B5.Have creative thinking skills to develop a range of strategies using appropriate materials and processes, to achieve outcomes in a variety of contexts to defined audiences. C. Practical and professional Skills: C1.The ability to source and apply research in visual communication, to work independently and confidently apply practical and technical knowledge in an appropriate and professional manner. C2.Demonstrate efficient and reliable working practices in relation to the subject and / or profession/s. C3.Generate a range of potential ideas and visual developments and apply this to the production of creative work. C4.Application of information technology to demonstrate an understanding of media, software and recognized competencies.
D. Key/ transferable Skills: D1.Communicate ideas, information, problems and solutions in visual, written and oral forms. D2.Negotiation and planning skills
D3.Exhibition, portfolio and presentation skills to a professional standard D4.Apply interpersonal and social skills to interact with others
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GA205 Character Design
(4) Credit Hours
In this course students will learn the process of designing characters through conceptualization and iteration. Using imaginative and observational skills. Students will also produce visual outcomes that express the variety of character design manipulations.
| Course Code |
GA205 |
| Course Title |
Character Design |
| Pre-requisite |
GD102 (Basic Design and Composition) & GD103 (Introduction to Digital Media Design) |
| Credit Hours |
4 |
| Course Description |
In this course students will learn the process of designing characters through conceptualization and iteration. Using imaginative and observational skills. Students will also produce visual outcomes that express the variety of character design manipulations. |
| Course Objectives |
Aims of the course:
• Demonstrate a knowledge of the terms native to character design and animation.
• Practice drawing from life as the basis of characters.
• Create characters and designs using an advanced knowledge in construction and design, including but not limited to underlying shapes, personality, attitude, color, style and integration with a script.
• Apply the elements of character design and script analysis in storyboarding.
• Demonstrate the ability to render believable characters through a variety of mark making media, styles, and techniques.
• Self-evaluate own work and the work of others through peer assessment and critique.
|
|
| Course Outcomes |
A. Knowledge and understanding:
A1. Identify concepts, historical and current technologies and techniques for character design.
A2. Describe the steps of visual character design and connect the steps of designing visual character.
B. Cognitive skills:
B1. Analyse historical and contemporary design styles and techniques and concepts of character design.
B2. Distinguish characteristics of well-designed and executed animation.
C. Practical and professional skills:
C1. Apply advanced design techniques to construct sophisticated and authentic characters.
C2. Construct authentic poses, gestures and facial expressions to emphasise emotion and personality.
D. Key transferable skills:
D1. Prepare and present findings from personal tutorial activities in an appropriate academic form of communication.
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|
GA206 Fundamentals of Game Design
(4) Credit Hours
This will be the basic approach to students in the Game design world which introduces the common workflows in the industry of digital games therefore students learn various design considerations and techniques employed in games with emphasis placed upon the student’s ability to develop designs beyond mere ideas.
| Course Code |
GA206 |
| Course Title |
Fundamentals of Game Design |
| Pre-requisite |
GPR101 (Playgramming) |
| Credit Hours |
4 |
| Course Description |
This will be the basic approach to students in the Game design world which introduces the common workflows in the industry of digital games therefore students learn various design considerations and techniques employed in games with emphasis placed upon the student’s ability to develop designs beyond mere ideas. |
| Course Objectives |
Aims of the course:
• Provide students with a practical foundation in game design with a focus on concept development, design decomposition, and prototyping.
• Use game design theory, analysis, physical prototyping, playtesting, and iteration, students learn how to translate game ideas, themes, and metaphors into gameplay, game pitches, and design documents.
• Analyze and recognize play that exists in important games, stories, and other media.
|
|
| Course Outcomes |
A. Knowledge and understanding:
A1. Recognize current technologies in the disciplines of game design.
A2. Define the components of games and gameplay experiences maximizing output quality.
A3. Identify the principles of design digital games, social limitations, and market needs.
B. Cognitive skills:
B1. Analyze different common types of digital games to carry out an original project.
B2. Explore the up-to-date techniques used in the field of game design.
B3. Decide the best Game implementation workflow.
C. Practical and professional skills:
C1. Develop a game idea from concept to playable, analogue prototype through several cycles of the iterative game design process.
C2. Use common methods for documenting game design such as game design documents and playtesting reports.
D. Key transferable skills:
D1. Present visually the main Idea of a game and the suggested workflow to implement it within appropriate due date.
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GA207 Understanding Game Engines
(4) Credit Hours
This module introduces the fundamental components and features of modern game engines. It covers the development workflows of game design and implements programming techniques used in game engines to gain an understanding of game engine components, terminologies, and operations to create interactive environments for video games. It also explains how to choose the suitable game engine that supports the game’s nature.
| Course Code |
GA207 |
| Course Title |
Understanding Game Engines |
| Pre-requisite |
GA206 (Fundamentals of Game Design) |
| Credit Hours |
4 |
| Course Description |
This module introduces the fundamental components and features of modern game engines. It covers the development workflows of game design and implements programming techniques used in game engines to gain an understanding of game engine components, terminologies, and operations to create interactive environments for video games. It also explains how to choose the suitable game engine that supports the game’s nature. |
| Course Objectives |
Aims of the course:
• Provide the students with the essential skills for building games and prototype applications by using recent game engines.
• Grasp the fundamentals of how game engines operate.
• Develop proficiency with Game Engines to create applications in that development environment.
|
|
| Course Outcomes |
A. Knowledge and understanding:
A1. Identify modern development concepts, methods, technologies, tools, and delivery mechanisms for game engines.
A2. Recognize object-oriented programming concepts in game engines.
B. Cognitive skills:
B1. Compare and distinguish the different methods, tools, and development workflows to identify the best options for a game design.
B2. Recognize up-to-date software developmental methods and tools in the game industry.
C. Practical and professional skills:
C1. Develop the ability to work with Game Engines and give solutions for problems and obstacles in game design projects.
C2. Apply the principles of game development and design using up-to-date techniques and tools to produce a suitable outcome in both 2D and 3D layout levels.
D. Key transferable skills:
D1. Present the professional capacity in managing, game developing, and prioritizing their schedule workflow accordingly.
D2. Organize and communicate effectively to reach a specific outcome in game design projects, independently or within a team.
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GA208 Visual Narrative and Storytelling
(4) Credit Hours
This is a fundamental module for any audiovisual production, focusing primarily on storyboarding and the aesthetic and practical uses of creative thinking, treatments, drawings, and found images to translate a written script visually. It provides the student with the core knowledge and skill for exploring the creation and function of storytelling as a tool of communication in the production of animations, films, and game design.
| Course Code |
GA208 |
| Course Title |
Visual Narrative and Storytelling |
| Pre-requisite |
GD104 – GD205 |
| Credit Hours |
4 |
| Course Description |
This is a fundamental module for any audiovisual production, focusing primarily on storyboarding and the aesthetic and practical uses of creative thinking, treatments, drawings, and found images to translate a written script visually. It provides the student with the core knowledge and skill for exploring the creation and function of storytelling as a tool of communication in the production of animations, films, and game design. |
| Course Objectives |
Aims of the course:
• Provide the students with the essential knowledge of narrative sequence with emphasis on framing, staging, and syntagmatic storytelling.
• Develop their creative skills to understand the provided brief and translate their ideas into cohesive visual storytelling.
|
|
| Course Outcomes |
A. Knowledge and understanding:
A1. Identify the vocabulary of visual language, film types of shots, transitions, and narrative structure.
A2. Describe the conventional narrative structure of the shot sequence, progression, and staging.
B. Cognitive skills:
B1. Compare the visual methods of expressing character attitudes and performance associated with storytelling.
B2. Analyze various visual examples in the context of storytelling structure, visual and semiotic literacy.
B3. Recognize computer software for storyboarding.
C. Practical and professional skills:
C1. Develop ideas and translate the written script to visual.
C2. Apply the principles of storyboarding using different drawing and composition techniques to design clear and dynamic stories.
D. Key transferable skills:
D1. Present and reflect clearly on work in discussions, storyboard presentations, and projects.
D2. Research and find references for visual resource material.
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GA301 Level Design
(4) Credit Hours
This module focuses on the fundamentals of game level design and the technical and aesthetic factors central to the creation of appealing and engaging game levels — a crucial aspect of game design that centers around the creation of playable spaces. The Level designer works within the constraints of the game designer's vision to build gameplay areas that are challenging, fun, and in keeping with the game’s overall vision.
| Course Code |
GA301 |
| Course Title |
Level Design |
| Pre-requisite |
GA207 (Understanding Game Engines) & GD204 (Introduction to 3D) |
| Credit Hours |
4 |
| Course Description |
This module focuses on the fundamentals of game level design and the technical and aesthetic factors central to the creation of appealing and engaging game levels — a crucial aspect of game design that centers around the creation of playable spaces. The Level designer works within the constraints of the game designer's vision to build gameplay areas that are challenging, fun, and in keeping with the game’s overall vision. |
| Course Objectives |
Aims of the course:
• Research a wide range of subjects, from history to design methods, to improve game analysis.
• Learn to handle the step-by-step process of game development by focusing on the creation of virtual spaces, key-frames, and cinematic camera work.
• Design and build real-time game environments using industry workflow and methods.
• Grasp what level design is and how level designers create engaging, dynamic, goal-driven experiences in games.
• Participate in collaborative design projects to find creative and innovative solutions to real-world problems.
|
|
| Course Outcomes |
A. Knowledge and understanding:
A1. Explain how games from different eras have implemented game design principles.
A2. Identify core design issues related to the development of computer games.
B. Cognitive skills:
B1. Gain experience working while studying various art and design processes used by various disciplines within the game industry.
B2. Distinguish technical and aesthetic factors central to the design of an appealing game level.
C. Practical and professional skills:
C1. Plan the level design process to engage the audience and meet the needs of the market, solving problems of cost, distribution, and time management.
C2. Produce original and creatively distinguished game level designs that engage an audience using technology and methodologies.
D. Key transferable skills:
D1. Manage and develop workflows that are effective in multidisciplinary collaborative contexts.
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GA302 3D Environments and Effects
(4) Credit Hours
3D Environments explores designing objects, environments, and scenarios for a range of physical and virtual applications. Students will learn techniques suitable for a variety of outcomes, including animation, games, and motion graphics, with a primary focus on designing environments, digital set design, and landscapes.
| Course Code |
GA302 |
| Course Title |
3D Environments and Effects |
| Pre-requisite |
GD204 – Introduction to 3D |
| Credit Hours |
4 |
| Course Description |
3D Environments explores designing objects, environments, and scenarios for a range of physical and virtual applications. Students will learn techniques suitable for a variety of outcomes, including animation, games, and motion graphics, with a primary focus on designing environments, digital set design, and landscapes. |
| Course Objectives |
Aims of the course:
• Introduce students to fundamental concepts related to creating virtual and physical spaces through designing experimental 3D environments.
• Introduce students to virtual production and real-time 3D concepts through game engines.
• Focus, analyze, and critique both historical and contemporary examples of virtual design, installation, and light projections.
|
|
| Course Outcomes |
A. Knowledge and understanding:
A1. Determine the role of 3D environment design in 3D game production.
B. Cognitive skills:
B1. Compare different techniques and software to texture 3D models, assets, and landscapes.
B2. Analyze, break down, and critique professional examples of virtual design.
C. Practical and professional skills:
C1. Design physical and virtual spaces for animation, installation, film, and games.
C2. Create full, rich 3D environments modeled, sculpted, textured, lighted, and rendered.
C3. Apply the fundamentals of environment design to a creative production concept.
D. Key transferable skills:
D1. Present visually the concept study of the intended environment design.
D2. Determine the output format of the environment design to complete the game design or animation workflow.
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GA304 3D Animation Production
(4) Credit Hours
This module is designed to give students a solid theoretical background and the underlying concepts for the featured 3D animation production. The focus is on the 3D movie production pipeline, from the idea creation to the final result and how each step delivers the proper requirement to the next one, which prepares students to gain competence for market enrollment and helps them control their final project effectively.
| Course Code |
GA304 |
| Course Title |
3D Animation Production |
| Pre-requisite |
GA301 – Level Design & GA302 – 3D Environments and Effects |
| Credit Hours |
4 |
| Course Description |
This module is designed to give students a solid theoretical background and the underlying concepts for the featured 3D animation production. The focus is on the 3D movie production pipeline, from the idea creation to the final result and how each step delivers the proper requirement to the next one, which prepares students to gain competence for market enrollment and helps them control their final project effectively. |
| Course Objectives |
Aims of the course:
• Enable students to understand the fundamentals of 3D animation production, through explaining main stages of production (pre-production, production, and post-production).
• Study the workflow of the pioneer 3D production companies and dig deeper into their methods of development.
• Equip students for employment in the CG, games, web and multimedia, design, and publishing industries.
• Help students to continue developing a personal portfolio by adding a 3D work that demonstrates understanding of key principles and capability to plan a complete 3D animation film.
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|
| Course Outcomes |
A. Knowledge and understanding:
A1. Understand the 3D animation production pipeline.
A2. Tell the role of each step of 3D animation production.
B. Cognitive skills:
B1. Study different workflow processes used by various companies within the 3D animation industry.
B2. Determine the needed steps and workflow to achieve a particular 3D animation movie.
C. Practical and professional skills:
C1. Plan and manage a short 3D animation.
C2. Incorporate production steps with the post-production steps using the best format.
C3. Edit the final short from the production phase.
C4. Complete the rendered scenes.
D. Key transferable skills:
D1. Follow up 3D animation production.
D2. Form a team to implement the 3D animation movie.
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GD101 Drawing
(4) Credit Hours
This course focuses on teaching students the basic principles of freehand drawing. The focus of the course is on developing students' motor control by freehand drawing and by developing analytical and objective observation of life and three-dimensional objects. The student will also learn to project light and shadow on the shapes and show the depth of the elements in the drawn spaces. The course also offers an introduction to figure anatomy and gesture.
| Course Code |
GD101 |
| Course Title |
Drawing |
| Pre-requisite |
EL099 |
| Credit Hours |
4 |
| Course Description |
This course focuses on teaching students the basic principles of freehand drawing. The focus of the course is on developing students' motor control by freehand drawing and by developing analytical and objective observation of life and three-dimensional objects. The student will also learn to project light and shadow on the shapes and show the depth of the elements in the drawn spaces. The course also offers an introduction to figure anatomy and gesture. |
| Course Objectives |
Aims of the course:
• Provide students with the basic knowledge necessary to practice drawing.
• Acquire technical proficiency in the use of the tools and materials of drawing.
• Develop basic drawing skills such as spaces, color relationships, light and shadow and drawing human figures.
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|
| Course Outcomes |
A. Knowledge and understanding:
A1. Describe the drawing elements, perspective and form.
A2. Identify the principles of proportion and measurement to ensure accurate and realistic representations of objects and figures in drawings.
B. Cognitive skills:
B1. Analyze and take apart the key aspects of the subject matter using the artistic techniques and the principles of drawing.
B2. Compare different drawing techniques and materials to make correct design decisions.
C. Practical and professional skills:
C1. Develop creative compositions and illustrate them visually through 2D and 3D formats.
C2. Apply creative skills to design artistic drawing projects.
D. Key transferable skills:
D1. Present the artwork in a visually engaging portfolio.
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GD102 Basic Design and Composition
(4) Credit Hours
This course presents the basic evaluation elements such as (Color, type, shape, form and space) and introduces the student to learn the basic principles of design, composition, clarifies the used principle scientifically and practically to take advantage these elements and to create a successful design composition through using different specialized software tools and create a creative work that presents the feelings and the emotions of the student.
| Course Code |
GD102 |
| Course Title |
Basic Design and Composition |
| Pre-requisite |
EL111 and GD101 – Drawing |
| Credit Hours |
4 |
| Course Description |
This course presents the basic evaluation elements such as (Color, type, shape, form and space) and introduces the student to learn the basic principles of design, composition, clarifies the used principle scientifically and practically to take advantage these elements and to create a successful design composition through using different specialized software tools and create a creative work that presents the feelings and the emotions of the student. |
| Course Objectives |
Aims of the course:
• Recognize the elements and principles of design.
• Acquire technical proficiency in the use of the tools and materials of design.
• Develop skills in the use of printing colors and screen colors and how to deal with them.
• Apply the elements and principles of design to given problems and exploit their use for creative inspiration.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Recognize design elements and principles and their uses in different design formats and contexts that meet the stated purpose.
A2. Identify the potentials and limitations of different theories and techniques in visual workflows.
B. Cognitive skills:
B1. Analyze and identify the key aspects of design elements and principles in various design contexts.
B2. Compare and differentiate printed designs and screen designs to choose appropriate implementation of design ideas.
C. Practical and professional skills:
C1. Apply design principles, theoretical bases, and techniques in different design contexts.
D. Key transferable skills:
D1. Discuss their work with the work of others and offer critical feedback to their classmates.
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GD103 Introduction to Digital Media Design
(4) Credit Hours
This course is an introduction to the field of graphic design exploring the creation and function of design as a tool of communication. This course focuses on the concepts of original ideas creation and preparing students for the theory, principles, and becoming familiar with the graphic software of digital media design as they apply to a wide variety of communication contexts. It provides an initial, wide-ranging exploration of visual communication issues and applications. Emphasis will be placed on the principles and language of graphic design.
| Course Code |
GD103 |
| Course Title |
Introduction to Digital Media Design |
| Pre-requisite |
EL111 + GD101 |
| Credit Hours |
4 |
| Course Description |
This course is an introduction to the field of graphic design exploring the creation and function of design as a tool of communication. This course focuses on the concepts of original ideas creation and preparing students for the theory, principles, and becoming familiar with the graphic software of digital media design as they apply to a wide variety of communication contexts. It provides an initial, wide-ranging exploration of visual communication issues and applications. Emphasis will be placed on the principles and language of graphic design. |
| Course Objectives |
Aims of the course:
• Provide the students with the essential knowledge of digital media design software.
• Understand graphic design as a tool for communicating information, concepts, and emotions.
• Develop their creative thinking to translate the ideas visually and apply the elements and principles of design in their own graphic design.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Describe the design fundamental concepts, cultural and technological methods in digital media design.
A2. Define the potentials and limitations of the existing methods and graphic software in multimedia production workflow.
B. Cognitive skills:
B1. Gain the creative thinking process to evaluate digital media design in various contexts.
B2. Integrate with the up-to-date techniques in digital media design.
C. Practical and professional skills:
C1. Develop creative ideas and visually translate them with professional competence in digital media designs.
C2. Demonstrate the ability to use professional materials, and updated techniques to produce digital media designs in different formats.
D. Key transferable skills:
D1. Present ideas clearly in a compelling visual presentation.
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GD104 Digital Photography
(4) Credit Hours
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them photo retouching tools and different kinds of lighting. This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion - Product) and by emphasizing composition, appropriate lighting, timing of pictures and messages in artistic photos.
| Course Code |
GD104 |
| Course Title |
Digital Photography |
| Pre-requisite |
GD103 |
| Credit Hours |
4 |
| Course Description |
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them photo retouching tools and different kinds of lighting. This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion - Product) and by emphasizing composition, appropriate lighting, timing of pictures and messages in artistic photos. |
| Course Objectives |
Aims of the course:
• Understand the history of photography
• Become proficient at the technical aspect of photographing with a camera
• Understand the relationship between ISO, Shutter Speed and Aperture (Exposure triangle)
• Understand the difference between quantity and color of the light and setting a suitable lighting setup
• Understand the rules of image composition
• Emphasize on the artistic part of the image and different themes of photography
• Conceptual thinking and visualizing concepts via images and the works of great photographers
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| Course Outcomes |
A. Knowledge and understanding:
A1. Explain the historical evolution of photography, including key milestones, movements, and influential photographers, providing a comprehensive grasp of the medium's development.
A2. Define and apply the technical aspects of photography, including camera settings (Aperture, Shutter Speed, ISO, White Balance, Focus), grasp the foundational principles of photographic equipment and their relevance to image creation.
B. Cognitive skills:
B1. Analyze and integrate the principles of the exposure triangle (ISO, Shutter Speed, Aperture) to capture images with precise control over exposure and artistic intent, showcasing the ability to adapt technical knowledge to creative practice.
B2. Evaluate and select appropriate lighting techniques, considering factors like color temperature (Kelvin) and light quantity, to enhance the visual impact of photographs and convey specific moods or messages effectively.
C. Practical and professional skills:
C1. Develop the practical skills to create well-lit and composed photographs by constructing and manipulating lighting setups, including key light, fill light, back light, and background light, while demonstrating proficiency in the practical application of lighting concepts.
C2. Demonstrate the ability to compose visually compelling images by applying the rules of image composition, showcasing proficiency in arranging elements within the frame for aesthetic and communicative purposes.
C3. Apply artistic principles and themes to photographic work, incorporating conceptual thinking and visualization to produce images that convey artistic messages, personal perspectives, and creative narratives.
D. Key transferable skills:
D1. Communicate and present ideas, concepts, and visual narratives effectively through photographic imagery, fostering strong visual communication and storytelling skills.
D2. Cultivate critical thinking and analysis skills by studying the work of renowned photographers, allowing students to draw inspiration and insights from established masters of the medium, while fostering the capacity to critically assess their own work and that of others.
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GD105 Typography I
(4) Credit Hours
This course provides students with the fundamental skills to design effectively with typography. Students will learn the history, theory and practice of letterforms and typography as they apply to different areas of design and visual communication. The aim of the course is to teach students to experience and value visual thinking and creative problem solving in typography through practical knowledge, innovation and critical thinking.
The course provides skills not only essential for fulfilling the objectives of the module, but also contributes to other for coming curriculum modules such as: Typography-II, Computer Graphics, Branding and Graduation Project
| Course Code |
GD105 |
| Course Title |
Typography I |
| Pre-requisite |
GD102 – Basic Design and Composition, GD103 – Introduction to Digital Media Design |
| Credit Hours |
4 |
| Course Description |
This course provides students with the fundamental skills to design effectively with typography. Students will learn the history, theory and practice of letterforms and typography as they apply to different areas of design and visual communication. The aim of the course is to teach students to experience and value visual thinking and creative problem solving in typography through practical knowledge, innovation and critical thinking.
The course provides skills not only essential for fulfilling the objectives of the module, but also contributes to other for coming curriculum modules such as: Typography-II, Computer Graphics, Branding and Graduation Project
|
| Course Objectives |
Aims of the course:
- Develop a deep understating and appreciation of typography. The course focuses on the anatomy of letterforms, terminology and type setting techniques and how to apply the elements and principles of design.
- Gain an understanding of the function of typography as a communicative and graphic element through class lectures, discussions, projects and critiques.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Define the key principles of typography, including the anatomy of letterforms, typographic terminology, and the elements and principles of design, demonstrating a deep understanding and appreciation of typographic concepts.
A2. Describe the historical and cultural significance of various typefaces and their implications on visual communication, highlighting the ability to recognize and interpret different typographic styles.
B. Cognitive skills:
B1. Analyze and integrate typographic knowledge to effectively apply typography as a communicative and graphic element, demonstrating a nuanced understanding of how type conveys messages and meaning. B2. Gain the ability to think critically about typographic choices in design.
C. Practical and professional skills:
C1. Demonstrate professional competence in the technical aspects of typography, through practical exercises and projects, highlighting the ability to create well-structured and aesthetically pleasing typographic compositions.
C2. Develop practical skills for both traditional and digital type composition, including typesetting and proofreading, and use computer applications to create effective visual communication compositions.
D. Key transferable skills:
D1. Present and communicate typographical solutions effectively for various communication objectives and functions, fostering strong visual communication and presentation skills. D2. Present typographic design visually and verbally. |
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GD106 Design Thinking & Research Methodologies
(4) Credit Hours
This studio course introduces students to research methodologies for any given subject and continues to the art of presentation. Students will learn how to generate creative and innovative ideas/concepts for their projects through the study and practice of creative strategies and through design process.
| Course Code |
GD106 |
| Course Title |
Design Thinking & Research Methodologies |
| Pre-requisite |
EL111 – English Communication Skills I |
| Credit Hours |
4 |
| Course Description |
This studio course introduces students to research methodologies for any given subject and continues to the art of presentation. Students will learn how to generate creative and innovative ideas/concepts for their projects through the study and practice of creative strategies and through design process. |
| Course Objectives |
Aims of the course:
- Develop a clear understanding of Design Thinking: Principles, Process, and Benefits.
- Understand research Methodologies: Types, Approaches, and Applications.
- Exhibit insight into the various steps of the creative design process depending on research findings.
- Recognize Ethical Considerations in Research: Ensuring Participant Privacy and Informed Consent to achieve research Validity and Reliability.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Define the fundamental principles and concepts of design thinking, showcasing a clear understanding of the nature and scope of design and research.
A2. Describe the various steps and components of the creative design process, including problem identification, ideation, prototyping, and testing, demonstrating comprehensive knowledge of the sequential stages of design development and their relevance to the research process.
B. Cognitive skills:
B1. Analyze information relevant to a design challenge, showcasing the ability to use critical thinking and analysis to inform the design process.
B2. Evaluate and implement proper referencing and citation techniques to ensure academic integrity, demonstrating an awareness of ethical considerations related to research and avoiding plagiarism.
C1. Develop the skills to write a comprehensive and creative project brief that effectively communicates project objectives, scope, and desired outcomes, showcasing the capacity to articulate clear project goals.
C2. Apply design strategies that are contextually appropriate and relevant to a given design challenge, demonstrating the ability to adapt and employ creative problem-solving techniques to address specific design problems.
D. Key transferable skills:
D1. Demonstrate effective problem-solving skills associated with a given design challenge and cultivating skill of identification problem and solution development applicable in various contexts.
D2. Develop communication and presentation skills, allowing students to effectively convey and pitch their ideas.
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GD107 Motion graphic
(4) Credit Hours
This module introduces the key principles, processes and techniques involved in creating motion graphic sequences for screen media. Students will explore and apply creative techniques for motion graphics using an appropriate range of digital production methods. The module enables students to incorporate motion graphics with audio aspects in multimedia projects and understand the timing factor in motion design.
| Course Code |
GD107 |
| Course Title |
Motion graphic |
| Pre-requisite |
GD103 & GD102 |
| Credit Hours |
4 |
| Course Description |
This module introduces the key principles, processes and techniques involved in creating motion graphic sequences for screen media. Students will explore and apply creative techniques for motion graphics using an appropriate range of digital production methods. The module enables students to incorporate motion graphics with audio aspects in multimedia projects and understand the timing factor in motion design. |
| Course Objectives |
Aims of the course:
• Introduce the concept of moving images through the works of motion graphics.
• Provide students with knowledge and understanding of video production and motion graphics technology.
• Provide students with practical experience on the process of producing (2D) motion graphic works.
• Construct motion graphic sequences for film and television production using appropriate software.
• Review and critically analyze their production work against industry practitioners.
• Plan and schedule their project(s) by a specified deadline.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Identify the theories of visual communication and the key principles and techniques in the creation of motion graphic sequences.
A2. Describe the production processes and technical issues for motion graphics in accordance with industry practitioners.
B. Cognitive skills:
B1. Relate the significance of motion graphics in visual communication process and restate the link between theory and practice to carry out original projects.
B2. Compare between different design approaches and techniques in professional workflows with software and apps as a foundation for professional experience.
C. Practical and professional skills:
C1. Apply ideas and skills in producing works of motion graphics using appropriate digital production methods.
C2. Practice and apply techniques using appropriate software in solving communication problems within motion design.
D. Key transferable skills:
D1. Communicate effectively in a working group.
D2. The ability of making a visual presentation.
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GD201 2D Animation
(4) Credit Hours
2D animation course provides the student with the principles of animating frame-by-frame drawings using digital software. This course relies on previous knowledge of composition elements, design principles, timing, and basic animation principles that were presented in earlier courses and prepares the student for more advanced 3D and 2D animation projects.
| Course Code |
GD201 |
| Course Title |
2D Animation |
| Pre-requisite |
GD107 (Motion Graphic) |
| Credit Hours |
4 |
| Course Description |
2D animation course provides the student with the principles of animating frame-by-frame drawings using digital software. This course relies on previous knowledge of composition elements, design principles, timing, and basic animation principles that were presented in earlier courses and prepares the student for more advanced 3D and 2D animation projects. |
| Course Objectives |
Aims of the course:
• Introduce students to the principles of animation and motion appeal characteristics throughout cumulative exercises.
• Provide the students with a seamless growth in their animating skills and technical ability.
• Reach a higher level of visual expression through a new dimension which is time.
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|
| Course Outcomes |
A. Knowledge and understanding:
A1. Understand different animation principles and their applications along with grasping the historical context and evolution of the animation industry up to date.
B. Cognitive skills:
B1. Form a critical eye for animation projects and be able to analyze principles, techniques, and workflow methods.
B2. Exposure to different creative styles, techniques, and tools used in the animation industry.
C. Practical and professional skills:
C1. Execute animation projects within relation to the cultural and social contexts, legal restrictions, and industry standards.
C2. Be able to apply different tools and methods to solve design problems in animation projects.
D. Key transferable skills:
D1. Prepare action plans to monitor and carry out individual and/or group animation projects within required time.
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GD202 UX-UI
(4) Credit Hours
The course introduces the student to Web and Digital Media Design in a blended approach of combining the strategic and design sides of user interface design. This course aims to develop skills necessary to design a logical, intuitive, and clear user interface that are visually pleasing and user-friendly. The students will learn the strategic principles, the user experience research, and the design principles to craft great user experiences and design interfaces that solve users’ needs for delivery on computers, mobile phones, and the expanding realm of digital media devices. All to prepare the students for jobs such as user interface designer, and information architect.
| Course Code |
GD202 |
| Course Title |
UX-UI |
| Pre-requisite |
GD105 (Typography) |
| Credit Hours |
4 |
| Course Description |
The course introduces the student to Web and Digital Media Design in a blended approach of combining the strategic and design sides of user interface design. This course aims to develop skills necessary to design a logical, intuitive, and clear user interface that are visually pleasing and user-friendly. The students will learn the strategic principles, the user experience research, and the design principles to craft great user experiences and design interfaces that solve users’ needs for delivery on computers, mobile phones, and the expanding realm of digital media devices. All to prepare the students for jobs such as user interface designer, and information architect. |
| Course Objectives |
Aims of the course:
• Understand what makes design effective, usable, and successful.
• Leverage user research techniques to elicit correct requirements and compile features that act as real opportunities for product success.
• Create successful designs catering for user needs, tackling existing pain points, and providing pleasant overall user experience.
• Apply interaction design and UX heuristics to address various design challenges.
• Learn and practice best methods in page design to promote clarity, coherence, and aesthetics.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Demonstrate UI, UX, and IA principles, processes, and research methodologies.
A2. Identify User Experience elements.
A3. Describe coherence, scale, and balance in design.
A4. Identify color and typography and incorporate multimedia components in design.
B. Cognitive skills:
B1. Classify user voice, needs, and pain points.
B2. Elicit design insights.
B3. Determine product opportunities.
C. Practical and professional skills:
C1. Solve for practical and pleasant user journeys.
C2. Conduct prototyping and testing.
C3. Create UXD deliverables from user journeys.
D. Key transferable skills:
D1. Assess what makes designs effectively communicate.
D2. Display awareness of core principles.
D3. Conduct user experience research.
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GD203 Video Editing
(4) Credit Hours
For a multimedia student, an editing course can provide valuable skills that extend beyond traditional text-based editing. The goal of such a course would be to equip students with the ability to edit and enhance multimedia content effectively. Editing skills contribute to polished and professional communication in multimedia projects, reflecting positively on the creator's work and the organization they represent. Moreover, it allows students to craft compelling narratives in multimedia content, enabling them to engage audiences effectively and communicate complex ideas in a visually appealing manner.
| Course Code |
GD203 |
| Course Title |
Video Editing |
| Pre-requisite |
GD104 – GD107 |
| Credit Hours |
4 |
| Course Description |
For a multimedia student, an editing course can provide valuable skills that extend beyond traditional text-based editing. The goal of such a course would be to equip students with the ability to edit and enhance multimedia content effectively. Editing skills contribute to polished and professional communication in multimedia projects, reflecting positively on the creator's work and the organization they represent. Moreover, it allows students to craft compelling narratives in multimedia content, enabling them to engage audiences effectively and communicate complex ideas in a visually appealing manner. |
| Course Objectives |
Aims of the course:
• Understand all editing styles: clip, teaser, drama, action…
• Use Adobe Premiere Pro software.
• Understand the rushes that an editor needs in a project.
• Find creative solutions in editing for various projects.
• Utilize editing tools to elevate the project to higher levels.
• Understand the relation between editing and visual communication.
• Understand the link between image and sound.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Describe various editing styles, including clip, teaser, drama, and action, enabling students to analyze and choose the most appropriate style for multimedia projects.
A2. Identify the capabilities and functionalities of editing software, showcasing proficiency in using this editing tool to manipulate multimedia content effectively.
B. Cognitive skills:
B1. Analyze multimedia rushes and raw footage to identify essential elements required for effective editing, demonstrating the ability to critically assess visual and audio content to construct compelling narratives.
B2. Criticize contextually appropriate solutions in editing to address challenges and enhance the overall quality of multimedia projects, showcasing problem-solving and critical-thinking skills in the editing process.
C. Practical and professional skills:
C1. Utilize a range of editing tools and techniques to elevate multimedia projects to a higher level of quality and professionalism, demonstrating practical skills in editing software operation and application.
C2. Understand how the power of editing can enhance the visual appeal and engagement of multimedia content, applying this knowledge to create more attractive and effective communication materials.
C3. Recognize the link between image and sound in multimedia editing, allowing students to synchronize and combine audio and visual elements effectively.
D. Key transferable skills:
D1. Present and communicate edited multimedia content professionally, showcasing strong visual and auditory communication skills, transferable to various media and communication contexts.
D2. Develop an adaptable and creative approach to problem-solving, cultivating key transferable skills in multimedia editing that can be applied to a range of projects and media platforms.
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GD204 Introduction to 3D
(4) Credit Hours
This course provides an introduction to three-dimensional workflow with an emphasis on the use of 3D applications — starting from modeling, through texturing and lighting, ending with rendering the final output with high-quality photos and simple motion. The output of this course is an essential example that could be used in advertising, 3D animation, film making, visual effects, and game design purposes.
| Course Code |
GD204 |
| Course Title |
Introduction to 3D |
| Pre-requisite |
GD201 (2D Animation) |
| Credit Hours |
4 |
| Course Description |
This course provides an introduction to three-dimensional workflow with an emphasis on the use of 3D applications — starting from modeling, through texturing and lighting, ending with rendering the final output with high-quality photos and simple motion. The output of this course is an essential example that could be used in advertising, 3D animation, film making, visual effects, and game design purposes. |
| Course Objectives |
Aims of the course:
• Enable the student to understand the key terms used in the 3D world and 3D animation.
• Enable the students to gain a solid practical exercise in using 3D applications with intended results.
• Help the students express their ideas clearly in 3D form and dig deeper into the rest of 3D production workflow whether for movies or games.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Define the key terms of 3D workflow.
A2. Recognize the role of 3D applications in different media production types.
A3. Identify the limitations and ethical and legal considerations related to being influenced by others' works in 3D modeling.
B. Cognitive skills:
B1. Determine the suitable modeling technique for each product type and form.
B2. Understand the available alternatives for 3D shader types.
C. Practical and professional skills:
C1. Design virtual 3D backgrounds with different light moods.
C2. Render high-quality images with optimized settings.
C3. Produce an animated 3D element in movie format.
D. Key transferable skills:
D1. Present the final produced motion in the proper quality.
D2. Plan a 3D movie for a simple production.
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GD209 Typography II
(4) Credit Hours
This course is a continuation of Typography I (GD105). Students learn to develop and refine the skills acquired in Typography I: the reading systems, type aesthetics, grid systems, point and pica measuring systems, golden ratio, gestalt principles, design principles, typographic hierarchy, typographic expressions, sequence and meaning, problem-solving techniques and processes, function, value and quality of typefaces. The course provides students with the necessary knowledge to combine visual imagery and texts, design and use type in digital design applications. The course enhances skills, knowledge and creative thinking techniques essential for fulfilling the objectives of this module.
| Course Code |
GD209 |
| Course Title |
Typography II |
| Pre-requisite |
Typography I (GD105) |
| Credit Hours |
4 |
| Course Description |
This course is a continuation of Typography I (GD105). Students learn to develop and refine the skills acquired in Typography I: the reading systems, type aesthetics, grid systems, point and pica measuring systems, golden ratio, gestalt principles, design principles, typographic hierarchy, typographic expressions, sequence and meaning, problem-solving techniques and processes, function, value and quality of typefaces. The course provides students with the necessary knowledge to combine visual imagery and texts, design and use type in digital design applications. The course enhances skills, knowledge and creative thinking techniques essential for fulfilling the objectives of this module. |
| Course Objectives |
Aims of the course:
• Build upon the concepts acquired in Typography I and develop advanced knowledge of theories, concepts, and communication skills.
• Practice the regular typographic grid design, as well as the irregular and complex grid formats.
• Learn to design more complex layout systems to produce creative typographic work while applying constructive criticism.
• Examine how visual and text messages can be shaped and presented for various types of communication design.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Recognize typographic concepts, including grid systems, point and pica measuring systems, gestalt principles, design principles, and typographic hierarchy, showcasing a comprehensive grasp of the theoretical and historical aspects of typography.
A2. Define advanced typographic theories and concepts, including the golden ratio, typographic expressions, and the relationship between sequence and meaning, illustrating an in-depth knowledge of the nuanced aspects of typography.
B. Cognitive skills:
B1. Gain the creative thinking process through creating sophisticated typographic designs within static and dynamic media, highlighting the ability to think critically and conceptually about type's role in communicating ideas and concepts effectively.
B2. Analyze techniques and processes in complex typographic projects, demonstrating the capacity to synthesize creative and practical solutions for challenging design scenarios.
C. Practical and professional skills:
C1. Develop proficiency in designing advanced typographic layouts within various design spaces for diverse communication purposes, mastering the use of regular and irregular typographic grids to create visually compelling and communicative typographic work.
C2. Practice constructive criticism in the evaluation and refinement of typographic designs, fostering the ability to provide and receive feedback effectively within a professional design context.
C3. Apply typographic principles and knowledge to digital design platforms, demonstrating practical skills in utilizing typography within the realm of digital communication and graphic design.
D. Key transferable skills:
D1. Present and communicate complex typographic ideas and designs effectively to diverse audiences, enhancing visual communication and presentation skills suitable for a professional design environment.
D2. Develop observation and critical thinking, allowing students to address and solve multifaceted design problems and adapt to the evolving demands of the design industry.
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GD222 Branding
(4) Credit Hours
The philosophy and practice of developing brand identity is addressed throughout the course by highlighting critical thinking, problem solving and decision-making skills. Students will learn skills that will help build brand strategies and develop them all the way through.
Branding & Identity design:
This part of the course goes into a more practical, hands-on approach. The students will learn about the importance of a brand image, the design process, and the impact the brand has on the consumers. The students will be introduced to the various mediums, tools, and skills they can put to use in order to excel in the presentations of their ideas and projects.
| Course Code |
GD222 |
| Course Title |
Branding |
| Pre-requisite |
GD209 |
| Credit Hours |
4 |
| Course Description |
The philosophy and practice of developing brand identity is addressed throughout the course by highlighting critical thinking, problem solving and decision-making skills. Students will learn skills that will help build brand strategies and develop them all the way through.
Branding & Identity design:
This part of the course goes into a more practical, hands-on approach. The students will learn about the importance of a brand image, the design process, and the impact the brand has on the consumers. The students will be introduced to the various mediums, tools, and skills they can put to use in order to excel in the presentations of their ideas and projects.
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| Course Objectives |
Aims of the course:
• Develop in students the skills to handle a branding project.
• Teach students brand values, brand concepts, voice and tone, brand identity, archetypes, and their application to brand elements and promotional items.
• Enable students to create a complete visual identity and visual system through a series of digital and print pieces.
• Lead students to develop a professional campaign.
• Help students prepare for future pitching and presentation opportunities.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Describe the key principles and concepts of brand identity and branding strategies, including the construction of brand value, core elements of branding, and the significance of brand identity in communication and promotion.
A2. Define the importance of brand image and its impact on consumer behavior, elucidating the theoretical underpinnings that connect brand design and consumer perception.
B. Cognitive skills:
B1. Gain critical thinking and problem‑solving skills to develop and evaluate brand strategies, demonstrating the ability to analyze complex branding challenges and make informed decisions to address them effectively.
B2. Analyze the design process for creating brand identities, distinguishing how to conceptualize, plan, and execute comprehensive brand visual systems that communicate brand values and concepts convincingly.
C. Practical and professional skills:
C1. Create brand elements and promotional materials and demonstrate proficiency in using various mediums and tools to enhance brand presentations.
C2. Apply project‑based learning to handle branding projects from start to finish using appropriate materials, processes, techniques, and technology.
D. Key transferable skills:
D1. Present and communicate branding concepts and visual identities effectively to diverse audiences, fostering strong visual communication and presentation skills.
D2. Present design work in a polished and professional manner, ensuring readiness for future professional endeavors in the field of graphic and multimedia design.
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GD305 Internship & Portfolio
(4) Credit Hours
This course offers students a valuable opportunity to equip themselves for the professional world. Throughout the duration of the course, students will engage in a comprehensive design project, showcasing their work through various mediums. They will have the chance to create and establish their personal brand, encompassing elements such as visual identity, resume, cover letter, and business cards, with the goal of preparing for job interviews or graduate school applications. Moreover, students will learn how to effectively present their work across different platforms and will be guided in setting up a LinkedIn/Behance account to enhance their professional visibility. Additionally, students will be required to either complete a 45-hour internship in a workplace setting, further enriching their practical experience, or participate in an art exhibition or a film festival.
| Course Code |
GD305 |
| Course Title |
Internship & Portfolio |
| Pre-requisite |
Branding (GD222) / 3D Environments and Effects (GA302) |
| Credit Hours |
4 |
| Course Description |
This course offers students a valuable opportunity to equip themselves for the professional world. Throughout the duration of the course, students will engage in a comprehensive design project, showcasing their work through various mediums. They will have the chance to create and establish their personal brand, encompassing elements such as visual identity, resume, cover letter, and business cards, with the goal of preparing for job interviews or graduate school applications. Moreover, students will learn how to effectively present their work across different platforms and will be guided in setting up a LinkedIn/Behance account to enhance their professional visibility. Additionally, students will be required to either complete a 45-hour internship in a workplace setting, further enriching their practical experience, or participate in an art exhibition or a film festival. |
| Course Objectives |
Aims of the course:
• Curate projects for a graphic design portfolio, showcasing skills vital for employment.
• Utilize diverse presentation techniques for impactful display of work.
• Produce professional, high-quality pieces reflecting expertise and professionalism on Behance (a portfolio-based platform).
• Create a cohesive personal brand across resume, cover letter, portfolio materials, and LinkedIn account.
• Evaluate strengths, weaknesses, aspirations, explore career paths, and prepare for job applications and interviews.
• Stay updated on industry trends, current events, and relevant skills fostering professional growth.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Identify the components of a presentation portfolio, including a Behance account, personal branding elements, resume, cover letter, and LinkedIn account.
A2. Recognize how to apply classroom theories and concepts effectively in practical projects.
B. Cognitive skills:
B1. Analyze visual messages conveyed through different communication channels.
B2. Analyze and evaluate elements that define successful designs.
C. Practical and professional skills:
C1. Apply the elements and principles of design covered in previous classes to create diverse images showcasing proficiency in essential layout skills.
C2. Use a range of design tools, displaying extensive knowledge of available resources and their application.
C3. Apply creative and critical thinking to develop strategies for effectively communicating the core values of one's work.
D. Key transferable skills:
D1. Organize and communicate effectively to enhance presentation and ideation skills.
D2. Develop a presentation to present design work effectively.
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GD306 Digital Marketing
(4) Credit Hours
This module is important for business, with a focus on how technology is changing the way companies promote and sell their products and services. Students will learn how to plan and use different digital media platforms to create a marketing campaign, measure the impact of digital marketing, and gain insight into upcoming trends that will impact the future growth of digital marketing.
| Course Code |
GD306 |
| Course Title |
Digital Marketing |
| Pre-requisite |
GD106 – Design Thinking & Research Methodology |
| Credit Hours |
4 |
| Course Description |
This module is important for business, with a focus on how technology is changing the way companies promote and sell their products and services. Students will learn how to plan and use different digital media platforms to create a marketing campaign, measure the impact of digital marketing, and gain insight into upcoming trends that will impact the future growth of digital marketing. |
| Course Objectives |
Aims of the course:
• Provide students with the essential knowledge of creating a digital marketing plan.
• Develop their creative thinking to manage digital marketing performance efficiently and build better customer relationships.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Explain the different forms of digital marketing channels and impending trends that will affect the industry's future growth.
A2. Define and understand the target group, including demographics, psychographics, and behavior.
B. Cognitive skills:
B1. Gain the creative thinking process through market research and how to use data to optimize campaigns and make data-driven decisions.
B2. Analyze the digital marketing environment, including consumer behavior, market trends, and competitors.
C. Practical and professional skills:
C1. Develop creative ideas and create compelling visuals and multimedia content.
C2. Create a digital marketing plan, taking into consideration the available budget.
D. Key transferable skills:
D1. Present and visualize ideas clearly in presentation discussions.
D2. Develop communication skills in order to interact with clients and present data and ideas.
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GD307-A Graduation Project Part 1
(4) Credit Hours
This module is the first phase of the graduation project that aims to guide the students to their graduation topic, showcasing the accumulation and manifestation of all the knowledge and skills the students have gathered from the academic program in graphics and multimedia. The graduation project is based on the student's own personal interests; it may include a range of multimedia elements such as graphics, animations, game design, branding, filmmaking, and videography.
It is a Studio-Based course culminating with developing students’ full awareness of graphic design business practices, methods, and techniques relevant to their discipline. Emphasis is placed on creativity and originality of ideas.
| Course Code |
GD307-A |
| Course Title |
Graduation Project Part 1 |
| Pre-requisite |
GD222 + GA302 + GA301 or GMT208 + GD312 + GMT312 |
| Credit Hours |
4 |
| Course Description |
This module is the first phase of the graduation project that aims to guide the students to their graduation topic, showcasing the accumulation and manifestation of all the knowledge and skills the students have gathered from the academic program in graphics and multimedia. The graduation project is based on the student's own personal interests; it may include a range of multimedia elements such as graphics, animations, game design, branding, filmmaking, and videography.
It is a Studio-Based course culminating with developing students’ full awareness of graphic design business practices, methods, and techniques relevant to their discipline. Emphasis is placed on creativity and originality of ideas.
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| Course Objectives |
Aims of the course:
- Advance students' ability to complete research and apply it to a graphic design project.
- Design and present a self-initiated design project.
- Present a proper design problem and design strategy.
- Have ability to express visually and orally work in efficient way
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| Course Outcomes |
A. Knowledge and understanding:
A1. Achieve a higher level of detailed knowledge related to design principles, and cultural and professional context in the topic chosen for the graduation project.
A2. Explain the impact of current methodologies, technologies, and the value of market needs in creative industries to achieve compatible outcomes.
B. Cognitive skills:
B1. Gain creative thinking and communication skills through research to improve original ideas and provide a wide range of graphic design contexts.
B2. Analyze design solutions with newly emerging industry technologies to upgrade their creative projects.
C. Practical and professional skills:
C1. Complete a design project which demonstrates the student's thesis and professionalism within legal and ethical work frames.
C2. Develop creative ideas and create compelling visuals and multimedia content to be produced in different formats for the appropriate audience.
C3. Plan and manage a major project, including time management and task/resource allocation, considering the available budget.
D. Key transferable skills:
D1. Present and visualize ideas clearly in presentations and meet deadlines by managing and prioritizing work independently or in a team.
D2. Develop communication skills to interact effectively in various formats (written, oral, and visual presentations) and elaborate data and ideas.
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GD307-B Graduation Project Part 2
(4) Credit Hours
This module is the second phase of the graduation project. Students, at this phase, will apply their chosen topics into a concise report and a series of direct applications. Through academic investigation and applying different research and design methodologies, the students are expected to come up with a complete visual communication project. All the design process and research will be materialized in a concise final report and a complete series of designed visual elements.
| Course Code |
GD307-B |
| Course Title |
Graduation Project Part 2 |
| Pre-requisite |
GD307-A – Graduation Project Part 1 (plus GA304) |
| Credit Hours |
4 |
| Course Description |
This module is the second phase of the graduation project. Students, at this phase, will apply their chosen topics into a concise report and a series of direct applications. Through academic investigation and applying different research and design methodologies, the students are expected to come up with a complete visual communication project. All the design process and research will be materialized in a concise final report and a complete series of designed visual elements. |
| Course Objectives |
Aims of the course:
• Implementation of the proposed design strategy and demonstrating the resulting value addition.
• Integration of a complete design experience, including the necessity to design a complete set of designs, integrate knowledge, and exercise design judgement.
• Complete the creative project brief.
• Apply the design strategies of the selected topic.
• Document projects professionally for inclusion in a portfolio.
• Present a clear, concise presentation, both visually and orally.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Achieve a higher level of detailed knowledge of their graduation project according to the standards of professional competence.
A2. Describe the impact and value of the creative process by applying visual communication principles, theories, methodologies, techniques and appropriate tools.
B. Cognitive skills:
B1. Gain and analyse the creative thinking process of visual communication in various user-centred design contexts.
B2. Analyse an appropriate range of solutions to design problems based on established design principles and industry standards.
C. Practical and professional skills:
C1. Demonstrate creativity and technical proficiency in documentation and communication of design ideas and concepts using professional materials and updated techniques to produce visual products in different formats.
C2. Apply problem-solving skills to identify gaps, insights and generate solutions using professional tools.
C3. Apply time-management techniques to organize study time and resources.
D. Key transferable skills:
D1. Conduct and present, in a clear and structured manner, literature and research findings in an appropriate academic form of communication.
D2. Communicate effectively and make visual and spoken presentations.
D3. Manage and develop workflows that are effective in multidisciplinary collaborative contexts.
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GD312 Packaging Design
(4) Credit Hours
Development of three-dimensional design solutions related to the presentation of objects and products. Students explore structural, production, and visual communicational aspects of packaging design.
| Course Code |
GD312 |
| Course Title |
Packaging Design |
| Pre-requisite |
GD222 |
| Credit Hours |
4 |
| Course Description |
Development of three-dimensional design solutions related to the presentation of objects and products. Students explore structural, production, and visual communicational aspects of packaging design. |
| Course Objectives |
Aims of the course:
- Develop comprehension of the packaging design process: from creator, artefact, receiver/viewer.
- Cultivate an experimental approach to packaging design. To foster an integrated packaging design practice that combines aesthetic and practical skills.
- Enhance critical and imaginative powers, understanding, experience and judgement whilst honing problem-solving, project management and leadership abilities.
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| Course Outcomes |
A. Knowledge and understanding:
A1 Identify the principles and concepts of packaging design, including its role in branding, marketing, and different types of packaging materials, - A2 Recognize the structural design elements and techniques used in packaging, such as die-cutting, folding, and assembly
B. Cognitive skills:
B1 Gain critical thinking and problem-solving skills to create innovative and visually appealing packaging designs that meet functional requirements and aesthetic considerations.
B2 Gain the ability to think conceptually and communicate ideas visually through sketches, mood boards, and mock-ups to effectively convey design concepts
C. Practical and professional skills:
C1 Demonstrate the technical proficiency in industry-standard graphic design software and tools used for packaging design, such as Adobe Illustrator, Photoshop, or 3D modeling software.
C2 Apply typography principles and skills to create legible and visually appealing text elements within packaging designs.
D. Key transferable skills:
D1. Enhance communication and presentation skills through clear articulation of design concepts and rationales to clients, peers, and stakeholders.
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GMT112 Design History and Visual Language
(4) Credit Hours
Graphic images have been used from prehistory to the computer age. A lecture-discussion format presents the historical context for the graphic arts of calligraphy, typography, book design, diagramming, and illustration. Emphasis on the relationship of these applied arts to the fine arts, technology, and social history, as well as the application of this visual language to contemporary design problems.
| Course Code |
GMT112 |
| Course Title |
Design History and Visual Language |
| Pre-requisite |
EL111 |
| Credit Hours |
4 |
| Course Description |
Graphic images have been used from prehistory to the computer age. A lecture-discussion format presents the historical context for the graphic arts of calligraphy, typography, book design, diagramming, and illustration. Emphasis on the relationship of these applied arts to the fine arts, technology, and social history, as well as the application of this visual language to contemporary design problems. |
| Course Objectives |
Aims of the course:
• Understand of the main movements in the cultural and historical context of graphic design.
• Provide students with good knowledge of the professional uses of illustration techniques in publishing, marketing, art and design.
• Identify appropriate sources of help and guidance to build necessary skills for self-directed learning.
• Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Recognize the significant contributions of graphic design to various fields such as advertising, publishing, branding, and visual communication.
A2. Identify the historical development of graphic design, including key movements, styles, and influential figures.
B. Cognitive skills:
B1. Critically analyze and interpret graphic design artifacts, recognizing the underlying principles and design elements employed.
B2. Evaluate and compare different approaches and techniques used in graphic design throughout history, considering their effectiveness and relevance.
C. Practical and professional skills:
C1. Develop strong critical thinking and analytical skills, enabling the evaluation and interpretation of visual materials and historical narratives.
D. Key transferable skills:
D1. Develop effective research and presentation skills to effectively communicate the historical context, significance, and impact of graphic design projects.
D2. Enhance communication skills through the effective articulation of complex ideas, both orally and in written form, within the context of graphic design history.
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GMT203 Introduction to Media Production
(4) Credit Hours
This course introduces students to Media Production addresses the need for ever more highly skilled graduates who are grounded in the technical realities of film, television, creative media, industrial partnerships and project-based collaborations which demand an increasingly fluid and mobile workforce.
| Course Code |
GMT203 |
| Course Title |
Introduction to Media Production |
| Pre-requisite |
GD102 |
| Credit Hours |
4 |
| Course Description |
This course introduces students to Media Production addresses the need for ever more highly skilled graduates who are grounded in the technical realities of film, television, creative media, industrial partnerships and project-based collaborations which demand an increasingly fluid and mobile workforce. |
| Course Objectives |
Aims of the course:
The course aims at providing students with fundamental concepts and overview of Media Production, including the pre-production (budgeting and script writing), production (lighting, shooting and sound recording) and post-production (visual/audio editing, compositing and special effects) processes. This course provides an understanding of the overall processes in the media production industry; and allows students to apply directing and production skills to produce a short digital video.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Describe media production processes and the technologies used in each stage.
A2. Recognize the roles and responsibilities of every member in the production team.
A3. Understand the functions of producing, scriptwriting, directing, shooting, and editing.
A4. Demonstrate the use of graphics, animation, and special effects in media production.
B1. Planning for media production projects.
B2. Makeup media production team.
B3.Breakdown script for production.
B4. Follow up with the team of production members.
C. Practical and professional skills:
C1. Use a range of basic technical skills in media production.
C2.Work to a tight deadline and display good project management skills.
C3.Creating UX deliverables
D. Key transferable skills:
D1. Enhance attention to detail and organizational skills when managing multiple audio files, project timelines, and resources within Adobe Premiere.
D2. Develop adaptability and flexibility to adjust sound elements based on feedback and changing project requirements.
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GMT208 Advertising
(4) Credit Hours
This course introduces students to fundamental principles of advertising, emphasizing critical and cultural awareness related to advertising and skills. This course offers students a broad overview of the field of business research, with a focus on its marketing components. Whether relating to customers, consumers, the general public, or other stakeholders, market research enables us to specify the information required to address an entire range of marketing-related problems. Students completing this module should be more confident in their ability to formulate, research, and address any form of advertising and marketing problem.
| Course Code |
GMT208 |
| Course Title |
Advertising |
| Pre-requisite |
GD222 |
| Credit Hours |
4 |
| Course Description |
This course introduces students to fundamental principles of advertising, emphasizing critical and cultural awareness related to advertising and skills. This course offers students a broad overview of the field of business research, with a focus on its marketing components. Whether relating to customers, consumers, the general public, or other stakeholders, market research enables us to specify the information required to address an entire range of marketing-related problems. Students completing this module should be more confident in their ability to formulate, research, and address any form of advertising and marketing problem. |
| Course Objectives |
Aims of the course:
- Provide a distinctive and contemporary program of study, that provides a learning environment where students with differing profiles and aspirations can realize their creative, academic and professional potential.
- Produce graduates equipped with a range of technical, intellectual, creative professional skills appropriate for the requirements of the photo-imaging sector, which allow them to shape their futures and make a significant and positive impact in the creative industries.
- Provide opportunities for professional engagement and vocational work-based learning through effective industry liaison and collaborative partnerships, providing students with specialist knowledge and skills, and opportunities to pursue their career ambitions in a range of commercial contexts.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Articulate their understanding of own creative identity, values and aspirations within the context of current commercial photographic practice the wider creative industries. A2. Demonstrate detailed subject knowledge and a synthesized understanding of the relationship between theory and practice as they interpret, analyze and evaluate critical approaches to creative practice.
B. Cognitive skills:
B1. Engage in both formal and informal approaches to critically evaluating own and others work and demonstrate ability to respond positively and professionally to informed criticism.
B2. Take risks and experiment with other speculative processes, making constructive use of results, both successful and unsuccessful, and recognize these as vital to the creative process and ongoing developments in own personal visual language.
C. Practical and professional skills:
C1. Devise appropriate and creative practical solutions in response to the problems posed by both self-initiated and client briefs, and present the work to the professional standards required. C2. Research, evaluate and contextualize their own area of practice informed by key ideas and theories, applying appropriate academic conventions and utilizing a range of appropriate research methods.
D. Key transferable skills:
D1. Demonstrate confident communication skills, which evidence knowledge and understanding of critical, cultural, contextual and professional discourse, within a commercial photographic context. D2. Demonstrate and apply entrepreneurial skills in advertising and marketing and self-promotion to create opportunities and facilitate the development of a sustainable commercial photographic practice.
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GMT309 Sound Production for Mixed Media
(4) Credit Hours
This course will help the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. The course covers all of the necessary equipment, set procedures and techniques for recording and mixing sound in the field. There are lectures, demonstrations and hands-on field exercises. Students develop their own sound aesthetic and learn how to work with various microphones, digital recorders, booms and support equipment to create a 'sound environment' for a variety of film and video productions.
| Course Code |
GMT309 |
| Course Title |
Sound Production for Mixed Media |
| Pre-requisite |
GMT203 – Introduction to Media Production |
| Credit Hours |
4 |
| Course Description |
This course will help the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. The course covers all of the necessary equipment, set procedures and techniques for recording and mixing sound in the field. There are lectures, demonstrations and hands-on field exercises. Students develop their own sound aesthetic and learn how to work with various microphones, digital recorders, booms and support equipment to create a 'sound environment' for a variety of film and video productions. |
| Course Objectives |
Aims of the course:
- Show an awareness and understanding of Perception of sound, sound effects, music.
- Have knowledge of Literal and Nonliteral Sound Combinations, inner and outer orientation of sound, elements of sound, sound and noise, and aesthetics factors in a relation to the Context.
- Identify appropriate sources of help and guidance to build necessary skills for self-directed learning.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Identify the principles and concepts of sound production in graphic design.
A2. Acquire knowledge about the different types of audio formats, codecs, and their appropriate usage.
B. Cognitive skills:
B1. Recognize the technical aspects of sound editing, including sound levels, equalization, and audio synchronization.
C. Practical and professional skills:
C1. Acquire proficiency in using Adobe Audition to import, edit, and manipulate sound files for graphic design projects.
C2. Develop technical skills to clean, enhance, and optimize audio quality through noise reduction, audio restoration, and mixing techniques.
C3. Gain practical experience in designing soundscapes and audio branding elements that complement visual design and convey the desired message effectively.
D. Key transferable skills:
D1. Improve communication skills by effectively collaborating with team members, clients, and stakeholders to understand sound requirements and deliver satisfactory outcomes.
D2. Enhance attention to detail and organizational skills when managing multiple audio files, project timelines, and resources.
D3. Develop adaptability and flexibility to adjust sound elements based on feedback and changing project requirements.
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GMT312 Motion Graphic (2)
(4) Credit Hours
This module offers advanced motion methods, and this course is intended to help students improve their compositions and proceed to the next level of motion graphics, by using visual effects and film composition in production and how to utilize the motion graphics application with other applications to post the final production.
| Course Code |
GMT312 |
| Course Title |
Motion Graphic (2) |
| Pre-requisite |
GD107 – Motion Graphic, GMT203 – Introduction to Media Production |
| Credit Hours |
4 |
| Course Description |
This module offers advanced motion methods, and this course is intended to help students improve their compositions and proceed to the next level of motion graphics, by using visual effects and film composition in production and how to utilize the motion graphics application with other applications to post the final production. |
| Course Objectives |
Aims of the course:
- The student will learn how to arrange animations using natural geometric proportions.
- Deal with complexity
- Create amazing transitions in this session.
- Post the final film production.
- Use color correction and color grading.
- Use visual effects and apply them in the context of production.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Recognize visual communication theories as well as key principles and techniques for creating motion graphic sequences.
A2. Demonstrate knowledge of motion graphics production processes and technical issues in accordance with industry practitioners.
B. Cognitive skills:
B1. Explain the importance of motion graphics in the post-production and VFX process, and reaffirm the connection between theory and practice.
B2. Compare and contrast various techniques in professional workflows using software and apps as a foundation for professional experience.
C. Practical and professional skills:
C1. Use appropriate digital production methods to apply ideas and skills in creating motion graphics works.
C2. Practice and apply techniques for solving communication problems in motion design, using appropriate software.
D. Key transferable skills:
D1. Communicate effectively in a working group and complete the workflow of post-production.
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GMT314 Interactive Design
(4) Credit Hours
This module introduces interaction design, focusing on how images, typography, and icons on a website, app, or service supplement the words on the page to communicate information to the user. Students also explore the influence of hardware on user behavior when interacting with digital interfaces.
| Course Code |
GMT314 |
| Course Title |
Interactive Design |
| Pre-requisite |
GD202 – UX/UI |
| Credit Hours |
4 |
| Course Description |
This module introduces interaction design, focusing on how images, typography, and icons on a website, app, or service supplement the words on the page to communicate information to the user. Students also explore the influence of hardware on user behavior when interacting with digital interfaces. |
| Course Objectives |
Aims of the course:
• Understand what makes design effective, usable, and ultimately successful.
• Leverage user research techniques to elicit correct requirements and compile features that create real opportunities for product success.
• Create successful designs that cater to user needs, tackle existing pain points, and provide a pleasant overall experience.
• Apply interaction design and user experience heuristics to tackle diverse design challenges.
• Exercise best practices in page design to promote clarity, coherence, and aesthetics.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Keep up-to-date knowledge of interactive design.
A2. Understand the principles of good communication.
A3. Understand user desires, needs, and beliefs within each UI context.
A4. Plan ahead to improve or create experiences that serve the user's goals.
B. Cognitive skills:
B1. Understand UI, UX, IA principles, processes, and research methodologies.
B2. Learn methodologies for user experience design.
B3. Understand coherence, scale, and balance in design.
B4. Understand color and typography and incorporate multimedia components in design.
C. Practical and professional skills:
C1. Compile design criteria.
C2. Exercise prototyping and testing.
C3. Create UX deliverables.
D. Key transferable skills:
D1. Understand what makes designs effective, usable, and ultimately successful.
D2. Practice UX design processes.
D3. Apply prototyping basics.
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GPR101 Playgramming
(4) Credit Hours
This is an introductory module for programming related to graphic and game design covering computer programming. Students will be provided with fundamental knowledge and skills necessary for exploration, experimentation, and creating art and design pieces with code. Students will be able to implement concepts and techniques of computation and apply them to projects.
| Course Code |
GPR101 |
| Course Title |
Playgramming |
| Pre-requisite |
EL111 (English Communication Skills I) – GT101 |
| Credit Hours |
4 |
| Course Description |
This is an introductory module for programming related to graphic and game design covering computer programming. Students will be provided with fundamental knowledge and skills necessary for exploration, experimentation, and creating art and design pieces with code. Students will be able to implement concepts and techniques of computation and apply them to projects. |
| Course Objectives |
Aims of the course:
• Provide the students with essential knowledge in programming in relation to graphic and game design.
• Apply basic knowledge and skills for the programming workflow to create and build simple projects.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Define the computer programming concepts within the context of the visual arts.
A2. Recognize different development technologies related to various media types.
A3. Identify the potential opportunities provided by the technological methods to achieve a quality output relating to graphic and game design.
B. Cognitive skills:
B1. Recognize and identify a variety of techniques, methods, and tools in the development of project workflows.
B2. Analyze the process workflow of a code project in a creative context.
C. Practical and professional skills:
C1. Develop problem-solving skills and manage a working plan and schedule for their own projects.
C2. Apply skills and knowledge of the programming software to create active visual projects.
D. Key transferable skills:
D1. Manage and plan a semester-long Playgramming project.
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GPR303 Virtual Worlds and Online Communities
(4) Credit Hours
Virtual worlds are interactive, simulated environments. They often accept human input and provide output in the form of images, sounds, and forces. This course presents an overview of virtual worlds, including history, technology, methodologies, and applications.
| Course Code |
GPR303 |
| Course Title |
Virtual Worlds and Online Communities |
| Pre-requisite |
GPR101 – Playgramming, GA207 – Understanding Game Engines |
| Credit Hours |
4 |
| Course Description |
Virtual worlds are interactive, simulated environments. They often accept human input and provide output in the form of images, sounds, and forces. This course presents an overview of virtual worlds, including history, technology, methodologies, and applications. |
| Course Objectives |
Aims of the course:
• Define the term virtual worlds.
• Identify examples of virtual world platforms.
• Know the essentials of how to make 2D and 3D games and simulations.
• Conceive virtual worlds, planning and implementing them in the form of interactive graphics applications.
• Learn the most fundamental and useful techniques and design patterns for modeling, rendering, and controlling simulated game environments.
• Professionally document their projects for inclusion in a portfolio.
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| Course Outcomes |
A. Knowledge and understanding:
A1. Identify various practical applications for virtual reality technologies in human interaction/communication.
A2. Describe the origin of virtual reality technology and identify its unique features as compared with earlier communications media.
A3. identify the characteristics of virtual environment elements.
B. Cognitive skills:
B1. Analyse, differentiate, and evaluate the differences between current virtual reality devices as well as their respective environments, uses, perils, and promise.
B2. Interact with the future of virtual reality technologies and considerations needed for creating, maintaining, and interacting with such technologies.
C. Practical and professional skills:
C1. Apply various design and technology techniques in accordance with the social and ethical implications of virtual worlds technology.
C2. Conceive virtual worlds, planning and implementing them in the form of interactive graphics applications.
D. Key transferable skills:
D1. Document projects professionally for inclusion in a portfolio.
D2. Participate in collaborative design projects to find creative and innovative solutions to real-world problems.
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