Lecturer
of Integrated Marketing Communications (IMC), department of Public Relations
& Advertising, Faculty of Mass communication, Cairo University.
Teaching Materials and Deliver Modules for undergraduate Program with the
department of Public Relations & Adverting in the field of Integrated
Marketing Communications (IMC), Public Relations, Consumer insights, Sales
Promotions, Digital Advertising, Advertising Campaigns, Public Relations
Research, and Consumer Behavior, Freelancer of Marketing Research, Conducting
Qualitative Research (In-depth Interviews and Moderating Focus Group Discussions).
Ø Teaching
Integrated Marketing Communications (IMC), Public Relations, Advertising
Campaigns, and Promotional Activities at the undergraduate Level, Faculty of
Mass Communications, Cairo University, Full Time, and teach Public Relations at
Ahram Canadian University, and Mass Media Faculty at Misr University of Science
and Technology, “Part Time”.
Ø Teaching
Public Relations Research and Public Relations Campaigns for both the
undergraduate and post graduate students, within the Public Relations &
Advertising department, Mass Communication Faculty, Cairo University.
organizational communication
Electronic Marketing
Graduation Project
Advertising Production
Ø
Moderator, (
in-depth interviews &
focus group discussions), Ipsos Egypt, 2010- 2020, Moderating and Collecting
data from respondents,
Sample of Clients, Orange, ( startup Project), Misr El kheir, ( measuring respondents
attitudes and perceptions
towards donating ), Wadi
Degla Club, ( pilot study
with Members), Etisalat Egypt, Bosch
Company.
Ø
Moderator , pre and post- test analysis (terrorism Advertising Campaign),
Ipsos Egypt, 2007-2009.
Ø
Mystery shopper
researcher , Ipsos Egypt,
sample of Clients, The Arab Bank
, MacDonald, Etisalat Egypt, collecting data and making evaluation to employee, Teller ,
and customer service executives.
Ø
Moderator,
Ipsos Egypt, project of
investigating respondent’s attitudes and perceptions towards
The Concept of Islamic Finance
in Egypt.
Ø
Trainer, IMI,
International Management & Marketing
Institute , Cambridge, Delivering
Training Programs in Many Topics :
·
Marketing
·
Advertising Research
·
Client Relationship
Management (CRM)
·
Public Relations
·
Editing News Releases
Ø “Arab
Countries and its Neighbors: Vision to
Support Dialogue “, Published Study, Institute
of Arab Research, and
Studies, 2018.
Ø ”
Methods of Measuring Digital and
Traditional Advertising Campaigns Effectiveness”, Journal
of Public Opinion Research, Vol.18,
No.1, January- March 2019.
Ø “The
Corporate Image as Reflected by Users’ Comments on Social Responsibility Initiatives
during Covid- 19 Crisis on Facebook: An
Analytical Study, Journal of Public Opinion Research, Vol.19, No.4, July- September,2020.
Ø “Determinants of
Social Media Advertising Effectiveness: Applied Study on
Ducoffe model of the
effectiveness of Facebook ads”, The Egyptian Journal of Mass
Communications Research, Vol. 76, July- September 2021.
Ø “An Organizational Code of Conduct
for The Rules
and The Ethics of Employees’ Use of
Social Networks in The Workplace: A qualitative Study”, The
Arab Journal
of Media and Communication Research, Issue Two, April-June 2022,
pp. 142-183.
Ø Elements
of Building the Advertising Message in Health Campaigns and Its Relationship to
the Perception of Health Risks among the Egyptian Citizen: An Experimental
Study,” Middle East Public Relations Research Journal, Issue (41), October
2022, pp. 141-176.
