A PhD degree in Business Administration in
Marketing, from the Faculty of Commerce, Cairo
University in November 2019 under the title "Examining the Relationship among an Abstraction
Theory Perspective, the Effectiveness of Art and Heritage Marketing Dimensions
and Customer Value"
An MSc degree in Business Administration in
Marketing, from the Faculty of Commerce, Cairo
University, in May 2015 under the title "The Impact of Customer Perceived
Value in E-Banking Service on Customer Loyalty"
§ Courses
Taught:
§ BUS110:
An Introduction to Business Studies
§ B122: An Introduction to Retail Management and
Marketing
§ B123: Managing in the Workplace
§ B207A: Shaping Business Opportunities I
§ BE200: Marketing Management
§ BE201:
Consumer Behaviour
§ BE300: Marketing Research
§ B324: Marketing and Society
§ MKT331: Digital Marketing
§ MKT332: Service Marketing
§ MKT111: Principles of Marketing (1)
§ MKT112: Principles of Marketing (2)
Previous Experience:
Three (3) Academic Years’ Experience as a Lecturer
of Business Administration/Marketing at the Arab Open University (AOU), Egypt
Branch from 2017 to 2020.
Current Job:
Assistant Professor of
Business Administration/Marketing at the Arab Open University (AOU), Egypt Branch (2020-Present)
·
Research Papers:
·
An Abstraction Theory: A
Bravery Perspective on Examining Effectiveness of Arts and Heritage Marketing
Dimensions and Customer Value in Art Museums, Exhibits and Galleries in Egypt. Journal of Marketing Development and Competitiveness, (2018)
·
An
Abstraction Theory in Marketing: Examining the Relationship between the
Effectiveness of Art and Heritage Marketing Dimensions and Customer Value. Archives
of Business Research, (2022)
·
Books:
·
An Abstraction Theory for Marketing
Art & Heritage: Examining the Relationship among an Abstraction Theory
Perspective, the Effectiveness of Art and Heritage Marketing Dimensions and
Customer Value. Lambert Academic Publishing (LAP), (2020)
·
Conferences
·
An Abstraction Theory: A Bravery
Perspective on Examining Effectiveness of Arts and Heritage Marketing
Dimensions and Customer Value in Art Museums, Exhibits and Galleries in Egypt.
Academy of Marketing Conference Proceedings, Academy of Marketing hosted by
University of Stirling, Stirling, Scotland, UK (2018)