1. Curriculum Vitae:
- Professor at the Faculty of Mass Communication, Cairo
University, since December 17, 2017.
- Associate Professor at the Faculty of Mass Communication,
Cairo University, since July 25, 2012.
- Lecturer at the Faculty of Mass Communication, Cairo
University, since March 28, 2007.
- Assistant Lecturer at the Faculty of Mass Communication,
Cairo University, since January 26, 2002.
- Teaching Assistant at the Faculty of Mass Communication,
Cairo University, since March 23, 1996.
2. Academic Qualifications:
- Ph.D. in International Communication, Cairo University (2007),
titled: "Media Coverage of International Events: A Study on a Sample of
Egyptian and American Media" awarded with distinction and honors, with
a recommendation for printing at the university’s expense and inter-university
exchange.
- Master's in International Communication, Cairo University (2002),
titled: "The Image of the United States of America among the Egyptian
Public: A Study on a Sample of Greater Cairo Residents" awarded with
excellence.
3. Academic Awards:
- Excellence
Award for the best Ph.D. thesis in the field of mass communication at the
university level for the academic year 2007-2008.
1. Teaching at the Undergraduate and Graduate Levels:
- Faculty member at the Faculty of Mass Communication, Cairo
University.
- Lecturer at the Faculty of Mass Communication, Modern University.
- Lecturer at the
Military College of Management Sciences, affiliated with the Armed Forces
(Graduate Studies).
- Lecturer at the
International Academy of Media Sciences.
- Lecturer at
Misr University for Science and Technology – Faculty of Mass Communication.
2. Teaching Experience in Non-Academic Institutions:
- Lecturer at the
Radio and Television Training Institute, teaching courses on communication
skills and political communication.
- Lecturer at the
General Information Authority, focusing on international media, public opinion,
and political communication.
3. Courses Taught at Universities (Undergraduate Level):
- International
Media.
- Research
Methods in Media Studies.
- Public Opinion
and Its Measurement Methods.
- Organizational Communication.
- Introduction to
Public Relations.
- Public
Relations Management.
- Planning Public
Relations and Behavioral Communication.
- Special Topics
in Public Relations.
- Social Marketing and Media Campaigns.
- Marketing
Communication.
- Effective
Communication Skills
- Special Topics
in Public Relations.
- Psychology of
Advertising.
- Political
Communication.
- Media Content
in English.
- English Media
Translation.
- Applied Public Relations.
- Advertising and
Sales Promotion.
- Advertising
Strategies.
- Applications of
Computer and Internet in Media.
- Graduation
Projects for Public Relations and Media Department (Supervised 25 graduation
projects in both the Arabic and English sections, currently supervising 5
projects for the current academic year).
4. Courses Taught at Universities (Graduate Level):
- International
Media.
- Special Topics
in Public Relations.
- Crisis
Management.
1. Administrative and Academic
Positions:
- Dean of the Faculty of Mass Communication
– Arab Open University from the 2019 academic year until now.
- Media Advisor to the President of Cairo
University.
- Head of the E-Learning Unit and Academic
Coordinator of the E-Master’s Program (2014/2015 - 2015/2016).
- Coordinator of the Faculty of Mass
Communication for the Deutsche Welle (DW) International Academy for Media
Development and Consultancy Project since 2013.
- Head Supervisor of Training and
Graduation Projects for the English Section at the Faculty of Mass
Communication – Cairo University.
2. Quality Assurance Activities:
- Certified external reviewer by the
National Authority for Quality Assurance and Accreditation of Education.
- Certified trainer at the Faculty and
Leadership Development Center (FLDC) – Cairo University.
- Coordinator of the “Academic Standards
and Educational Programs” criteria at the Quality Assurance Unit, Faculty of
Mass Communication – Cairo University.
- Member of the external review team for
the accreditation of the Faculty of Mass Communication – Ahram Canadian
University.
3. Professional Experience:
§ In Public Relations and Marketing:
- Practical experience in public relations
at Exxon Chemical, an international petroleum company.
- Expertise in planning public relations
campaigns.
- Experience in utilizing local media for
public relations campaigns.
- Expertise in planning media campaigns and
social marketing.
- Experience in marketing and public
relations at Cartier®, a French luxury brand.
§ In Advertising:
- Practical experience in designing and
planning advertising campaigns.
-
Expertise in utilizing mass communication tools in advertising campaigns.
1. Academic Research:
1. Preparing a research paper titled
"The Trend Towards Paid Viewership of Sports Championships: A Prospective
Study," presented at the 4th Scientific Conference of the International
Academy for Engineering and Media Sciences, titled "New Media and Future
Prospects," held from May 20-21, 2008.
2. Preparing a research paper titled
"Communicators' Attitudes Towards the Concepts of Freedom and Social
Responsibility in Egyptian Journalism in the Third Millennium," presented
at the 14th Scientific Conference of the Faculty of Mass Communication – Cairo
University, held from July 1-3, 2008, under the title "Media Between
Freedom and Responsibility."
3. Preparing and presenting a working paper
titled "The Role of Media in Shaping Egyptian Youth's Perceptions of
Globalization and Its Risks," at the 4th International Conference on
Scientific Research and Its Applications, held from December 16-18, 2008.
4. Preparing and presenting a research
paper titled "The Psychological and Social Effects of Egyptian Youth's Use
of Social Networking Sites: A Study on Facebook Users," at the 1st
International Scientific Conference titled "Family, Media, and
Contemporary Challenges," held at the Faculty of Mass Communication from
February 15-17, 2009.
5. Preparing a research paper titled
"The Press's View of U.S. President Barack Obama's Speech to the Islamic
World: A Qualitative Analytical Study of American, Israeli, and Egyptian
Newspapers," published in the first issue of the academic journal issued
by the Center for Journalism Heritage, Faculty of Mass Communication – Cairo
University, December 2009.
6. Participating in the 16th Annual
Scientific Conference of the Faculty of Mass Communication – Cairo University,
titled "Poverty and Marginalized Communities: Between Reality and
Challenges," held from July 13-15, 2010, with a peer-reviewed research
paper titled "Internet Use and Its Relationship with the Social and
Political Interaction of People with Disabilities in Egypt: A Field
Study."
7. Participating in the 17th International
Scientific Conference in collaboration with UNESCO, titled "Media Research
in Egypt and the World Over Half a Century: Reality and Future
Directions," held from December 21-23, 2011, with a group research paper
on "Public Opinion Research in the Last Decade from 2000 to 2011."
8. Participating in the 36th International
Scientific Conference in Chicago, USA (MAPOR) in 2011, with a peer-reviewed
paper titled: “Uncle Sam and the Lotus Revolution: How the Egyptian Media
framed the White House’s Reactions towards the Revolution?”
9. Participating in the 2nd International
Scientific Conference titled "Communication and Education," organized
in Barcelona from May 23-25, 2012, with a peer-reviewed paper titled: “Media
Treatment of the International Stand Towards the 25th January Revolution.”
10. Participating in the 37th International
Scientific Conference in Chicago, USA (MAPOR) in 2012, with a peer-reviewed
paper titled: “Attitudes of the Egyptian Public Opinion towards the Muslim
Brotherhood after Winning the Presidential Elections of 2012.”
11. Published a research paper in the
Egyptian Journal of Media Science – October 2014, titled: "Egyptian Public
Opinion in Virtual Communities Towards the U.S. Official Stance on the June 30
Revolution."
12. Participating in the 37th Annual
Academic Conference of the Midwest Association for Public Opinion Research
(MAPOR) in Chicago, USA, from November 16-17, 2012, presenting two research
papers:
-
First paper: “Never Darken My Door Again!! Muslim Brothers' Perceptions of the
U.S. In The Aftermath of January 25th Revolution.”
-
Second paper: “The Attitudes of the Egyptian Public Opinion Towards Muslim
Brotherhood after Winning in the Presidential Elections.”
13. Participating in the Global Forum for
Partnerships on Media and Information Literacy (MIL), held in Nigeria from June
26-28, 2013, presenting a paper titled: “MIL for Internet Challenges and
Opportunities.”
14. Participating in the 68th Annual
Conference of the World Association for Public Opinion Research (WAPOR) from
June 16-19, 2015, presenting two research papers:
-
First paper: “Is Globalization Americanization? Egyptian Elites’ Perceptions of
Anti-Americanization.”
-
Second paper: “The Impact of Online Media Mobilization on Offline Political
Participation: A Case Study of the Egyptian Revolutions.”
2. Academic Promotion Reviews:
- The review for Dr. Nermin Khidr’s
promotion to Associate Professor included a comprehensive examination of
the latest global trends in international media and new media (electronic
media), along with a forward-looking vision for the development of studies in
this field.
- The review for Dr. Nermin Khidr’s promotion
to Full Professor included a comprehensive examination of the latest
global trends in international media and public image, along with a
forward-looking vision for the development of international media studies.
3. Unpublished Scientific Research:
- "Media Coverage of Environmental
Pollution Issues and Its Risks: An Analytical Study," as part of a
research team with the Ministry of Environment, headed by Dr. Essam Nasr –
2003.
- "The Image of Bahraini Women in
Television Advertisements," as part of a research team at the Women's
Center, Faculty of Mass Communication – Cairo University, headed by Dr. Nagwa
Kamel – 2005.
- "Readership and Readability of
Publications by Dar Al-Tahrir for Publishing: An Analytical and Field
Study," as part of a research team headed by Dr. Mahmoud Alam El-Din –
2010.
- Prepared an individual research paper
titled "Violence against Women in Egypt," accepted for publication in
the Comunicar Journal, with the paper published in both English and
Spanish in issue No. 39 – June 2012.
4. Books:
-
Currently preparing a book on "The Obstacles and Risks of Digital
Technology in Arab Societies."